Identityae

Identityae identity is the region’s only magazine dedicated to contemporary design, interiors, architecture and property.

16/12/2025

Does storytelling shape curation, or the other way around?
After the , we gathered together the following week for an interesting panel at IF Hub () with three of our winners: Sejal Patel, Design Director of , Kerem Cengiz, Managing Director of , and Reem Al Qamzi, Founder of along with Peter Caruso of Augusta and the architect behind IF Hub. Watch the full panel in our .Does storytelling shape curation, or the other way around?
After the , we gathered together the following week for an interesting panel at IF Hub () with three of our winners: Sejal Patel, Design Director of , Kerem Cengiz, Managing Director of , and Reem Al Qamzi, Founder of along with Peter Caruso of Augusta and the architect behind IF Hub. Watch the full panel in our .

15/12/2025

The 11th annual identity Design Awards took place on 20 November 2025 at W Dubai - The Palm, honoring outstanding achievements in architecture, interiors, and product design. The prestigious event celebrated exemplary projects from the Middle East across 24 categories in architecture, interior design and product design.
 
Here’s a glimpse of the memorable gala evening. You can view the full list of winners here: 
 
Special thanks to our amazing sponsors and partners:
• Platinum Sponsor – CASAMIA ()
• Gold Sponsors – Studio971 (), Gaggenau () , ClayArk (.ae)
• Silver Sponsors – HMA Living by Al Shamsi (), IF Hub(), Valcucine Dubai - Merise (.dubai)
• Bronze Sponsor – GLAZE Granite & Marble (.ae)
• Trophy Sponsor – Sans Souci ()
•  Gift Sponsor - The White Company ()
• Beverage Partner – African Eastern ()
• Vote Processing Partner – Jacobsons ()

This event was brought to you by Motivate Media Group ()
 

10/12/2025

We caught up with Karine Obegi, CEO of and Mauro Nastri, Global export manager of at their collaborative stand . Watch the full interview in our

A bespoke Dubai Hills Grove villa by XBD Collective (.collective), where contemporary elegance meets exquisite craftsman...
10/12/2025

A bespoke Dubai Hills Grove villa by XBD Collective (.collective), where contemporary elegance meets exquisite craftsmanship, designed for both grand entertaining and intimate family living. Read more in our

08/12/2025

We hosted a panel in collaboration with GROHE under the theme of ‘Building Spaces that Endure’ at our studios. The session brought together leading voices in architecture and interior design to explore how innovation, sustainability and collaboration shape spaces that stand the test of time. Participants included: Stefan Schmied, Leader of LIXIL International, IMEA region( ; Bruno Gomes, Design Director at Dewan Architects & Engineers(.ae ); Adriana Graur, Design Director at ; and Hitan Pankhania, Design Leader at Nikken Sekkei Dubai( ).
Watch the full video in our

08/12/2025

The 11th annual identity Design Awards took place on 20 November 2025 at W Dubai - The Palm, honoring outstanding achievements in architecture, interiors, and product design. The prestigious event celebrated exemplary projects from the Middle East across 24 categories in architecture, interior design and product design.

Here’s a glimpse of the memorable gala evening. You can view the full list of winners here:

Special thanks to our amazing sponsors and partners:
• Platinum Sponsor – CASAMIA ( )
• Gold Sponsors – Studio971 (), Gaggenau ( ), ClayArk (.ae )
• Silver Sponsors – HMA Living( ), IF Hub ( ), Valcucine Dubai - Merise (.dubai )
• Bronze Sponsor – GLAZE Granite & Marble (.uae
• Gifting partner - The White Company ( )
• Trophy Sponsor – Sans Souci ( )
• Beverage Partner – African Eastern ( )
• Vote Processing Partner – Jacobsons ( )

This event was brought to you by Motivate Media Group ()

From deconstructivist forms to his unconventional use of materials, Frank Gehry’s work right from the 70s depict some of...
06/12/2025

From deconstructivist forms to his unconventional use of materials, Frank Gehry’s work right from the 70s depict some of the most iconic contemporary architecture of our time. In 1989, he received the Pritzker prize for architecture. From the Guggenheim Museum Bilbao to the Walt Disney Concert Hall, his inherently sculptural work still continues to move us all. He passed away today, aged 96.

Presenting ‘The Winner’s Issue’ in collaboration with , the visionary concept created by entrepreneur Fady Friberg. Brin...
02/12/2025

Presenting ‘The Winner’s Issue’ in collaboration with , the visionary concept created by entrepreneur Fady Friberg. Bringing together more than 70 international brands under one roof, the space on Umm Suqeim Street is fast becoming a must-visit destination for the industry – fostering community, championing design and delivering an experience unlike any other.
This issue also features the winners of the 2025 .
Grab your issue now.

26/11/2025

During we interviewed the team in addition to designers and . Head to our to view the full interview.

26/11/2025

At Downtown Design  () in collaboration with Kohler (), we speak to Inge Moore, Co-founder of Muza Lab() and Rakan Jandali, Design Principal at KCA International() on ’Sustainable Futures’. We explore materiality, regenerative design and how regular conversations with brands can help shift perspectives. Watch the full video in our

Congratulations to all the winners of the ! Head to our to view photos of the night. A big thank you to our sponsor...
24/11/2025

Congratulations to all the winners of the ! Head to our to view photos of the night.
A big thank you to our sponsors:
Platinum sponsor
Gold sponsors .ae
Silver sponsors .dubai
Bronze sponsor .uae
Gift partner
Trophy partner
Beverage partner
Voting partner
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identity Magazine

A Motivate publication launched in 2002, identity has been an avid supporter and advocate for region’s growth via design initiatives and economic development as a global design destination.

identity magazine is the region’s preferred monthly niche publication. Professional, pioneering, professional and world-class, identity features unbiased and independent editorial content providing inspirational ideas and cutting-edge concepts from the design capitals of the world.

identity is the essential publication for architecture, interiors, design, and property professionals, as well as design-conscious consumers and students.

Over the coming months, more exciting new additions will be made to the id portfolio. Follow us on Instagram and Facebook for more details…