Be Effective Agency

Be Effective Agency We change the advertising industry with all the brands we love. We develop strategy and creativity.

12/04/2023

150 years at lunch!

We’ve created a digital content strategy for Heinz for the 150th anniversary of the brand. Every single piece of digital content combined three key points:

1. The date of the anniversary
2. Phraseological unit (in local language)
3. Lunch is a common place for using the product

Because we really love Heinz and share this love with the brand audience.

Fashion growth with passion 🚀The fashion industry in the UAE market recorded a boom due to a shift toward e-com shopping...
29/03/2023

Fashion growth with passion 🚀

The fashion industry in the UAE market recorded a boom due to a shift toward e-com shopping.

12,6% of total market sales with a growth potential until 2026

Social media and social shopping with express shipment and click&collect spots are the main drivers of fashion industry growth in the UAE.

We continue sharing e-com market insights. Stay tuned.

Covid and e-commerce in the UAE?For sure, Covid boosted e-commerce development. Today's forecast for this market is CAGR...
20/03/2023

Covid and e-commerce in the UAE?

For sure, Covid boosted e-commerce development. Today's forecast for this market is CAGR 15,27%. Leading by Namshi.com, noon, Amazon and others, more and more micro, small, and medium businesses are switching to digital platforms, marketplace distribution, and delivery.

The current overview is dedicated to the e-com sphere in the UAE. We will share more about this market next week. Stay tuned.

16/03/2023

Ready Player {NAME}

Brand new social media strategy for Acer Predator
💻 New visuals and text created using product features and users insights
🎞 Motion graphics instead of static visuals
📈 Social media approach that distinguishes the brand from competitors

10/03/2023

Bright emotions for a great snack

Our social media project for a food manufacturer. We've integrated the product into unexpected situations, events, and objects to underline that you can combine familiar food to create something unique on your own.

Moreover, we reached thousands of people with interesting facts and lifehacks linked to the product.

You have a brand and the brand has a social media account. It seems that all your work can be described in a couple of s...
08/11/2022

You have a brand and the brand has a social media account. It seems that all your work can be described in a couple of sentences. However, this is not the case!

Scroll through the gallery to learn how to make content out of nothing.

We'll all meet at the 50 cent concert! 🤔
27/09/2022

We'll all meet at the 50 cent concert! 🤔

One of our projects: Pringles gaming 💪
26/09/2022

One of our projects: Pringles gaming 💪

Do we seem like the kind of agency who don't laugh at themselves?
19/09/2022

Do we seem like the kind of agency who don't laugh at themselves?

We don't know why we mentioned it 😀
16/09/2022

We don't know why we mentioned it 😀

How to write the right brief? How to choose the right advertising agency?Start with a story about the project: ⁃ the hi...
15/09/2022

How to write the right brief? How to choose the right advertising agency?

Start with a story about the project:
⁃ the history and values of the company
⁃ product line
⁃ target audience
⁃ advantages over competitors
⁃ examples of past campaigns.
Don't forget to attach your brand book, guidelines and logo in .png format!
Prepare all tasks which should be solved by the agency.
⁃ Do you need community management?
⁃ Mention monitoring?
⁃ Photo or video production?
⁃ Do you plan to work with bloggers?
⁃ Choose the points that are relevant to you and then give 1-2 small and very specific tasks for each of them.

By giving small and specific tasks, it will be easier for you to compare the tender offers of agencies and evaluate their expertise on real examples, and not on theory or on other people's cases. Yes, and the agencies themselves are more specific, and you are more likely to get a cool offer!

Following this simple steps you will be able to write a working brief and choose the most suitable SMM partner for you and your project.

And also - you can write to us by mail and we will send you the brief form!

Hi, this is the Be Effective agency.Here we will talk about our projects, share our experience and discuss the news of t...
10/09/2022

Hi, this is the Be Effective agency.
Here we will talk about our projects, share our experience and discuss the news of the media space.
Subscribe right now so that later you can honestly comment that you read us from the first post!

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