19/01/2026
In terms of both impact and scope, OpenAI’s move into the advertising space, utilizing ads for ChatGPT, has reached a wide and growing audience. In order to maintain clarity and be completely open regarding its intentions, OpenAI introduced ChatGPT ads throughout answers, identifying them as “sponsored”.
While OpenAI may generate some operational income from advertising, the company also intends to protect the trust of its users through obvious disclosure, keeping advertisements separate from the guidance provided by the assistant in each conversation.
As part of their continued focus on enterprise clients, who are typically able to establish their own usage policies and controls, OpenAI introduced OpenAI Go as a subscription option, which provides extended memory capabilities and increased image creation possibilities at an entry-level cost of $8.
Compared to the current pricing options of the Plus and Pro plans, the new entry point makes paid access to these advanced capabilities more accessible and affordable to a wider range of consumers. However, while OpenAI Go subscribers will have the opportunity to view ChatGPT ads (similar to those available to all users), users who subscribe to the higher-tier Plus or Pro plans will currently be able to avoid viewing ads.
Full article on ICN.live