24/03/2023
A fanfare is a short ceremonial tune to introduce something important. Under the “artistic residency” of Christopher Chong, Thameen London is proud to announce the release of the first fragrance of The Britologne Collection, titled FANFARE. Reimagined as Cologne Elixir with more faceted nuances layering over the classical structure of cologne, it evokes memorable sillage and seductive longevity.
Fanfare is inspired by the Flower Market in Covent Garden, which has been immortalized by film and musical representations, and most recently upcycled into a functional annex for entertainment.