23/11/2021
Digital Marketing Executive/Specialist - Job opening
www.masalafactory.ae
Share your CV with the position mentioned to : [email protected]
What is the role?
-Lead the Digital Marketing activities for in-house brands and agency clientele
-Develop strategies, implement campaigns and optimize the digital performance marketing channels (paid search, lead-gen campaigns, shopping campaigns, digital growth channels, SEO) to drive traffic, engagement and retention
-Effectively execute performance marketing strategies by deploying, implementing and managing multi-channel campaigns
-Manage budgets and leverage data across the digital marketing channels and campaigns to achieve scale and efficiency
-Manage and maintain day to day operations including ex*****on, QA and reporting of campaigns
-Develop and execute test and learn strategies across all channels
-Measure the incrementality of the different channels and campaigns to achieve maximum efficiency
-Manage communication, set a process and build relation with internal and external stakeholders
-Identify new and emerging marketing channels
Suggest and develop new campaigns across multiple channels
-Track KPIs and develop reporting process to assess performance and implement actions accordingly
Requirements:
1-2+ years’ experience in digital performance marketing
Heavy operational experience with search, special, shopping and/or remarketing channels
Proven track record of managing and scaling digital marketing activities
Exceptional quantitative, analytical, and problem-solving skills and demonstrated ability to use data and analysis to make recommendations and drive decisions
Bachelor’s Degree in a related field
Comfortable in a fast-paced, multi-tasked and high energy environment
Outstanding verbal and written communication and collaboration skills
History of teamwork and willingness to roll up one's sleeves to get the job done
Aptitude for organization, flexibility and producing results
Experience working in a similar or related role
Proficient in Arabic is a bonus
