Social with Lolla

24/11/2022

When you work in social media but you're also an introvert 🥸

14/11/2022

*Sigh*
The good ol' days when Instagram was unhinged and full of fun...

01/11/2022

Does it take you like 3h:48m:22s to find trending audio for your Instagram Reels?

Here are some tips to help you go from 3h:48m:22s to 3m:25s.

You're welcome! 😉

26/10/2022

Entrepreneurs... who can relate? 😝

19/10/2022

Social Media Life 😝

17/10/2022

Reels, reels and more... reels.

Instagram has decided to simplify video content for feed posts.

New videos shorter than 15 minutes will be shared as reels.
Videos posted prior to this change will remain as videos.

With fierce competition from TikTok and YouTube, Instagram has been prioritising reels to stay on top of their game.

11/10/2022

Who can relate to this? 😫

09/10/2022

Story of my life 🤓

05/10/2022

Instagram is testing yet another new feature and yes, you guessed it... it's a feature made popular on another social media platform.

BeReal is a "NEW" app on the market that hit 10 million daily users last month... it's basically the "anti-Instagram" as it encourages users to post unfiltered, real-life photos.

Users who participate in the Candid Challenge will be sent a notification (at a random time of day) prompting them to share a candid photo which will then appear on their Insta stories.

We might be witnessing the beginning of the end for picture-perfect feeds!

03/10/2022

Here we go again...
Do you know about the new feature that Insta is testing?

29/09/2021

Connect with clients or customers

These days, everyone seeks purpose in some form or another. People want fulfillment in their lives and your clients or customers are no different.

When you provide people with a sense of meaning, there’s no limit to what you can accomplish. If you can understand, articulate and activate purpose, you will not only connect with your clients, but they’ll also connect others to you.

When you communicate your purpose before speaking about your services, you distinguish yourself from your competitors and appeal to people. The details of what you do will not resonate with people the way that the meaning behind it will.

How to truly connect with customers & clients:

• Align with their purpose

Choose clients that share your values. The most authentic businesses have similar ideals as their consumer base. When you align with your clients, they will become your brand ambassadors.
True alignment leads to true loyalty.

• Purpose means transparency

Clarity and fulfillment go together. With a mutual understanding of your shared purpose, you can be fully transparent and openly communicate with your clients. Additionally, clients will likely be more forgiving when you’re honest and in alignment with them.

• Build meaningful relationships

Commitment keeps clients content. Form the strong bonds necessary to retain them and achieve your mutual goals. Beyond purpose, show your devotion by spending time with clients and getting to know them.

Purpose leads to profit. Understanding and aligning both your and your client’s goals will allow you to easily view and openly address underlying issues, as well as form meaningful relationships.

22/09/2021

Setting up a Social Media plan

Welcome to the digital age where there are more social media platforms than there are ice cream flavours!

If you can't beat them, join them...
It sounds daunting as ever but a social media plan can help keep you sane.

Common problems I encounter with clients:

- Having no clue what to post
- Having no time to create content regularly
- Having no creativity

Setting aside time to plan out your social media can be overwhelming so here's a guide to help minimise stress and maximise results.

1 : Choose the right platform for you
The good news is that you don't need to be on ALL platforms. Establish which platforms your target audience is most engaged on. Knowing who your audience is and where they’re spending most of their time is essential to your plan.

2 : Choose the right social handles
Your username should be short and easy to spell so your audience can remember it. If possible, it's best to have same handles across all your platforms.

3 : Create goals for each platform
You may want to achieve different outcomes on each platform so creating goals will help track your progress and post in line with achieving your goals.

4 : Determine your brand style and tone
It's important to maintain brand consistency across all channels of marketing. Even when tailoring your content to each platform, the vibe of your message should align with your brand.

5 : Create a content calendar
A successful content calendar can help you stay on track with all your platforms, meet your marketing goals, and increase your audience growth.

20/09/2021

If you've spent enough time on the Gram, you'll know the algorithm is the bane of many business owners' existence.

And with the mystery comes "Why am I getting less likes?" and/or "Why is my engagement down?"

The main rule about the algorithm is that there's more than one. How and what you respond to - influences your Instagram experience.

So how does the algorithm actually work?

>> Feed posts

31/05/2021

YEAH!! Your concept is ready to get rolling but where to start in getting your brand noticed?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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By now, you have realized that social media is one of the most effective marketing tools on the planet and you need to get your finger in that pie.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Simply having a profile with images is not enough though, social media is a contact sport. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you feel like the only biz owner out there who has no clue how this all works, you're NOT! I come across startup brands as well as established ones who struggle with the ever-changing social platforms.

31/05/2021