Noise Middle East

Noise Middle East The latest trends, thought-provoking narratives, and exclusive insights from the dynamic Middle East.

06/09/2026

“Be Grateful”

Every week, Noise takes a moment to spotlight the people, ideas and perspectives currently inspiring us.

This week, we’re looking towards David Phan for his distinctive point of view, the world they are building and the way they continue to inspire beyond the obvious.

Consider this our weekly note to the people making us stop, look twice and take inspiration.

Who should be on our radar next?

27/08/2026

Not all matcha is created equal.

This episode, In Conversation with Noise goes behind the cup with Azura Café exploring what makes matcha authentic, why quality matters, and the ritual behind one of today’s most coveted drinks.

Beyond the cup, this is a conversation about craft, character, community and the art of creating a place people want to return to.

20/08/2026

Tucked against the ancient Aravalli range, The Leela Palace Jaipur masters the art of grand Indian hospitality without losing its sense of intimacy. Think slow mornings by private plunge pools, afternoon breezes through hand-carved jaali screens, and evening walks beneath lit lanterns.

If your travel itinerary calls for regal architecture, quiet luxury, and timeless design, consider this your sign to book the escape.

Tchiikago Thrift & Boutique is Oman’s first women-owned in-person thrift store, opening in August 2026.Inspired by the t...
16/08/2026

Tchiikago Thrift & Boutique is Oman’s first women-owned in-person thrift store, opening in August 2026.

Inspired by the thrift culture from the US, nadz ♡ aspires to bring a fresh perspective to fashion in Oman.🇴🇲

Second-hand does not mean old or worn out. Every item is carefully selected to ensure quality while still preserving the excitement of discovering unique, one-of-a-kind pieces. These are the extra steps that sustainability demands.

Tchiikago Thrift & Boutique was founded by nadz ♡, who is also the founder of OMANI ARCHIVE 🇴🇲, a platform for the local youth of Oman to share their work. In partnership with Dollies, an independent brand by Tasneem Al Balushi, which specializes in giving existing garments a second life through painting, reconstruction, and upcycling. Adding another creative layer to the store by showing how fashion can be reimagined rather than discarded.

A sustainable approach to fashion, Tchiikago exists to:
* Reduce textile waste and keep clothing out of landfills.
* Promote a circular economy by extending the life of garments.
* Make sustainable fashion more accessible and affordable.
* Encourage young people to rethink consumption and see value in buying, trading, repairing, and reusing clothing instead of constantly buying new.
* Build a community around creativity, sustainability, and self-expression.

The overall message is that Tchiikago Thrift & Boutique isn’t just a thrift store, it’s a new way of thinking about fashion in Oman, where clothing is given multiple lives, creativity is celebrated, and sustainability becomes part of everyday culture.

04/08/2026

As the official hospitality sponsor of FFC 6.0, voco Muscat Al Mouj welcomed fighters, teams, and guests for one of the region’s most anticipated combat sports events.

From focused mornings and final preparations to moments of calm before the intensity, this was a glimpse into fight week at voco Muscat Al Mouj.

A special thank you to the fighters out of MMA Lebanon for letting us spend a day in their life:
Talal Karaki
Omar Karaki | Fighter, Coach, JMSB Student |

28/07/2026

A coffee destination that has earned its place among the World’s 100 Best Coffee Shops, and a recent win as the 2nd-best coffee house in the world, A recognition that extends beyond the café itself.

In this episode of In Conversation with Noise, we talk to the Ceo and Co-Founder Mohamed Behlim, and Business Director Andrew Armanious behind the success of Azura - The Coffee Company

It is a proud moment for Oman, placing the country’s thriving speciality coffee culture on the global stage and proving that world-class experiences are being crafted right here at home.

Beyond the recognition, we explore the pursuit of excellence that transformed a local brand into a name celebrated on the global stage.

Follow Noise Middle East for more.

Directed by: Noise Middle East
Filmed by: GVQ Media | Marketing Agency in Oman
Edited by: Almaraya

Luxury and hospitality are entering a new era, one defined by meaning rather than excess.El Elevador is not simply a ret...
25/07/2026

Luxury and hospitality are entering a new era, one defined by meaning rather than excess.

El Elevador is not simply a retreat; it is a story carved into the landscape. Suspended between stone, silence, and time, this hidden sanctuary transforms a forgotten water station into a place of contemplation. A journey that began seven decades ago with one man carving a path through the cliff to bring life to his village now invites travellers to pause, reconnect, and rediscover the beauty of simplicity. Here, luxury is not measured by excess, but by what remains when everything unnecessary disappears.

Would you write a letter to stay here?

20/07/2026

Brisket Trolley Night is officially rolling through Pink Salt at JW Marriott Muscat every Wednesday.
Get ready for slow-smoked beef brisket served at your table, along with accompaniments curated by the chef for a midweek treat you deserve.

At Pink Salt, Muscat's upscale steak house every cut is treated with precision, from expertly dry-aged steaks to beautifully composed plates that celebrate the art of grilling.

Every Wednesday Evening
📍 Pink Salt,
Jw Marriott Muscat

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