Madhavan Unni

Madhavan Unni ✨Dream-chaser
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I spent hours finding the 5 YouTube videos that would have saved me months of mistakes.From a $6,500 investment that bec...
28/05/2026

I spent hours finding the 5 YouTube videos that would have saved me months of mistakes.

From a $6,500 investment that became a $244M brand (Chomps) to Alex Hormozi breaking down why most product businesses fail before they start ,these are the videos serious brand builders watch.

Swipe through and save this post.
Comment “VIDEO” and I’ll send you all the links directly 👇

(brand building tips, entrepreneur mindset, business growth strategy, product business secrets, brand builder, startup mistakes to avoid, Alex Hormozi, Chomps brand story, how to build a brand, small business owner, product based business, ecommerce tips, business education, brand strategy, founder mindset, entrepreneurship 101, business lessons, build a product brand, scaling a business, brand from scratch, consumer packaged goods, CPG brand, business, business viral videos, must watch business videos, entrepreneur resources, save this post)

23/04/2026

The most dangerous thing I have seen is a brand that genuinely believes its own positioning. Premium on the label, mediocre in the formulation, and a price point that assumes the buyer has never opened a search tab or watched a 60 second ingredient breakdown on their phone.

That consumer is gone. Here is who replaced them:

→ They screenshot your ingredient list and paste it into an AI before checkout
→ They trust a creator with 4000 followers over your full page ad because that creator showed the texture, the smell, the repeat purchase
→ They already know your margin. They know private label is made in the same facility. They know “premium” costs you nothing to print.
The word did real work once. It signalled craft, restraint, and honesty about price. Brands earned it by doing something genuinely different.

Today it is a default. A gap filler for founders who have not figured out what their product actually stands for.
The informed consumer in 2026 does not want premium. A founder who can explain the process without a PR filter.

If your entire positioning rests on a single word, the market has already moved past you.

[ CPG consumer behavior 2026, premium positioning failure CPG, informed consumer CPG, ingredient transparency brands, CPG brand trust 2026, consumer packaged goods positioning, private label vs premium brands, CPG founder strategy, brand claims vs proof CPG,CPG marketing mistakes 2026]

22/04/2026

Acquisition Addiction is what killed more D2C brands in 2026 than any market slowdown ever could.

Six years in CPG, and this is the one thing founders refuse to hear.

Pouring money into Meta to get a customer who buys once, never comes back, and costs you more than they ever made you is a strategy. Just a terrible one.

Three out of four first-time buyers on a D2C brand never make a second purchase.

Founders see that number, panic, and immediately ask how to get more new customers. That is the addiction talking.

Here is what the data says and what most founders are ignoring:

✅ CAC has risen 222% over the past eight years. The arbitrage window is permanently closed.

✅ 60% of D2C revenue comes from returning customers, yet almost every budget conversation is still about acquisition.

✅ The rise in CAC is structural, driven by platform saturation and permanent loss of third-party data signals. This is a reset, not a rough patch.

The founders who are winning in 2026 stopped asking “how do we get more customers” and started asking why the ones they already have are leaving.

That is the shift and somehow most brands are still on the wrong side of it 🤦‍♂️

D2C brand strategy 2026 · acquisition addiction CPG · direct to consumer mistakes · CPG founder lessons · customer retention D2C · DTC brand failure · repeat purchase rate CPG · D2C vs retail strategy · CPG growth strategy · LTV CAC D2C brands

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