20/05/2026
🚨 Attention UAE brands, creators, and agencies! 🚨
If you’re planning your next ad campaign in the Emirates, the wardrobe rules just changed. Non-Emiratis are no longer allowed to wear the traditional kandura or national dress in commercials.
Why the change? It’s all about authenticity. The rules ensure that Emirati culture is represented accurately and respectfully by UAE nationals themselves.
This is a massive win for local creators, as casting agencies will now be looking for authentic Emirati talent more than ever before! 🇦🇪
Don’t worry, this policy applies only to paid advertisements and commercial media. The authorities have made it explicitly clear that tourists, expats, and residents are still absolutely welcome—and encouraged—to wear the kandura and traditional dress respectfully in daily life!
