dentsu MENA

We are champions of meaningful progress, helping our clients win, keep and grow their best customers

07/07/2025

🔍 Search isn’t what it used to be.
Users aren’t just typing queries anymore — they’re having conversations with AI.
And AI isn’t pulling answers from your homepage. It’s scanning the entire web: forums, reviews, articles, UGC.

That’s why traditional SEO alone is no longer enough.
At dentsu, we’ve developed a new framework to help brands stay visible in this GenAI-driven future:

✅ Measure how your brand shows up in LLM-powered results
✅ Audit your content and technical foundations for AI readiness
✅ Optimize your presence across trusted third-party sources

🔗 Book a call and explore our latest POV: From Queries to Conversations
Because in this new era of AI-powered search, visibility is no longer just a metric — it’s a strategy.

17/06/2025

Experiences aren’t built in silos, and neither are consumers.

Our latest dentsu report ‘Connected Experiences’ explores how brands can turn fragmented touchpoints into connected journeys that feel effortless, intuitive, and human.

This is how experience becomes loyalty.

Download your copy from our website now.

16/06/2025

Ever wonder why your social ads aren’t converting like they used to?

Joe Russell, Strategy Director at Dentsu Creative MENA, breaks it down in our latest article with Fast Company.
“People don’t open Instagram thinking ‘let’s see what brands are selling today.’ They’re there to escape, to connect, to feel something.”

Read Joe’s full take on how to build brand stories that convert — not just sell.

04/06/2025

Last week, we attended Accelerate Google 2025 in Dubai — an inspiring look at how brands can unlock the full potential of the Google ecosystem to drive growth in a rapidly evolving digital landscape.

As part of the agenda, Ahmed Safwat took to the stage to share a standout case study on leveraging first-party data to fuel smarter media, stronger customer connections, and measurable outcomes for

A big thank you to Google for bringing the industry together to explore what’s next.

Hind Rida gives an insightful recap of the event in our latest blog.

03/06/2025

We’re proud to be named digital transformation partner to Al Ittihad Club – one of the most celebrated and historic football clubs in the region, and current champions of the Roshn Saudi Pro League.
In partnership with our colleagues at Merkle and dentsu sports international, we’ll lead a year-long programme to completely transform the club’s digital infrastructure – including a new CRM, website, app, and data environment – helping Al Ittihad Club build deeper connections with fans in Saudi Arabia and around the world.
This partnership reflects our commitment to supporting homegrown organisations as they scale new heights of global reach and fandom.

12/02/2025

Small screens, big returns! 📱 Our latest research, produced with and Kantar shows how mobile video is taking over in KSA, with Snapchatters increasingly turning to social apps for everything from entertainment to news.

Want to drive brand growth? A dual-screen strategy is key to boosting your results across the funnel. Dive into the full report to see how we can help you connect with your audience where they are. (Link in bio)

25/04/2024

WELCOME TO DENTSU | We’re delighted that Jon Holloway has joined us as Managing Director, Brand and Experience at Dentsu Creative MENA. Known for his transformative work across global brands, Jon’s ready to ignite innovation and creativity in our region.

19/02/2024

Discover how consumer expectations and behaviours are changing amidst economic uncertainly and inflation. How are MENA consumers dividing their household spending? What makes them change their purchasing behaviors? Find out all this and more, plus our advice for brands on navigating the retail revolution in our latest report: 🔗 in bio

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