Playgama

Playgama is a fast-growing distributor of HTML5 games, connecting developers to an audience of 450M monthly active players.

We simplify game distribution and monetization, allowing developers to focus on creating games while we handle the rest.

21/08/2026

The biggest game store is the open internet 🌐
Meet Wrap — a free service that turns any HTML5 game into a standalone website with its own domain, built-in monetization, in-game purchases, SEO, analytics, and ready-made UX. Together with Playgama Ad and Playgama DSP, it completes a full infrastructure for launching, monetizing, and growing games outside traditional stores and platforms.

The beta results show the potential: three months after launching its standalone website, Hazmob FPS now attracts 120,000 visits per month. This proves that a developer-owned channel can compete with established platforms in visibility and reach.

A standalone website doesn’t have to replace existing distribution channels. It gives developers something entirely new: a channel they actually own. The first developers get access today, with a gradual rollout over the coming weeks.
Go standalone: https://playgama.com/wrap/

18/08/2026

Making a great web game is only half the job. Making it earn is a whole new challenge.

Our Head of Monetization, Valeria Svistunova, shared with Gamigion what web game monetization looks like in practice: why there’s no perfect setup at launch, which metrics can tell you when something isn’t working, and how to keep testing and adjusting without hurting the player experience.

A useful read for anyone who wants to understand what comes after building the game. Read the full article: https://www.gamigion.com/making-money-with-web-games-distribution-and-monetization-101/

06/08/2026

Real games make the best case studies.
Huge thanks to PocketHaven for letting us dive into RocketGoal together, and to Mobidictum for bringing the conversation to life.

In the article, Playgama's Head of Monetization, Valeria Svistunova, shares the thinking behind the monetization strategy, while the RocketGoal team adds the developer's perspective.

If you're working on web games, it's well worth the read: https://mobidictum.com/monetizing-web-game-rocketgoal-playgama/

14/07/2026

Today we're launching Playgama Bridge SDK 2.0 🎉
This is the biggest update in the history of Playgama Bridge.
We completely rebuilt the SDK in TypeScript and redesigned its architecture around the problems developers actually face when integrating and publishing web games.

Bridge v 2.0 is smaller, faster, easier to integrate, and introduces powerful new cross-platform modules including Tasks and Daily Rewards. If you're building web games for multiple platforms, this release removes a lot of complexity from the process.

📚 Check out the full migration guide: https://wiki.playgama.com/playgama/bridge-sdk/migration-v1-to-v2
GitHub: https://github.com/Playgama/bridge

07/07/2026

We're incredibly happy to be nominated for Best Support Tool at the Pocket Gamer Mobile Games Awards 2026.
Being recognized alongside so many amazing teams is already an achievement. Winning would be even better 💜

If you've worked with us and think we're deserving, we'd really appreciate your vote: https://www.pocketgamer.biz/mga2026/vote/best-support-tool/

25/06/2026

Think banner ads are dead? Think again 😉
Two months ago we launched our own Advanced Banners solution and analyzed the first wave of web games that integrated it. The results didn’t take long to appear.
Spoiler: many developers saw their ad revenue increase by 10–40% without interrupting gameplay.

In this article, we break down what worked, which genres benefited the most, and how to implement advanced banners without hurting player experience.
https://playgama.com/blog/playgama-ad/how-to-raising-html5-games-revenue-by-10-40-with-advanced-banners/
Have friends building web games? Share this with them or give it a repost. A small implementation could make a noticeable difference to their revenue 😎

28/04/2026

If you’re only publishing to the “standard” platforms, you’re missing part of the picture 🧩

In this article, Pavel Polovinka, our Head of Publishing, explains how to publish your web game on Xiaomi Game Center and what it takes to go live and perform well.

For web developers, this is a platform worth exploring: https://playgama.com/blog/main/how-to-publish-your-web-games-on-xiaomi-game-center-and-access-a-new-audience-beyond-saturated-platforms/

27/04/2026

Playgama has been recognized as a Rising Star by Deloitte Technology Fast 50 🏅
This category highlights early-stage tech companies that are building fast, scaling quickly, and showing real potential early on.
Proud to be on that list, it means a lot to the team!

Full report: https://www.deloitte.com/middle-east/en/services/deloitte-private/services/technology-fast-50-5th-edition-results.html

17/04/2026

We promised, we delivered! 🧯 🔥
Advanced banners are a smarter version of classic banner ads and yes, they’re built to help you earn more. They work as an additional monetization layer, especially for games where interstitial ads don’t fit the flow or feel too disruptive.

Here’s the idea: you define the available banner zones, and we fill them with the most suitable sizes to run an efficient auction and maximize fill rate and CPM. Ads are fully adaptive to the game state and screen changes.

How to use it: https://playgama.com/blog/playgama-ad/new-ad-format-supported-by-playgama-advanced-banners/

If you have questions or want to try it out — just reach out to us.

13/04/2026

Another partner joins the Playgama network! Here’s a recent example, we’ve partnered with Play123 🤝

The setup is simple: Play123 is integrating games from our Partner Program directly into their platform and it’s a straightforward way to expand reach for both sides, without adding complexity to the process.
On our side, we handle the delivery, updates, and partner communication, so both platforms and developers can focus on growth and nothing else.

We’re always open to new partnerships — if you’re exploring web as a distribution channel, let’s talk 😉

Address

Business Center 1, M Floor, Nad Al Sheba
Dubai

Website

https://www.linkedin.com/company/playgama/, https://discord.com/invite/PAFq6WbvrP, https://playgama.com/

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