WHAT IF Creative Studio

13/02/2026

We had the privilege of traveling to Najaf, Al Hillah and Al Shomali in Western Iraq to document the journey of hopemaker on his work with securing safe havens, building schools and clinics and on improving his community.

04/02/2026

has officially arrived in Saudi Arabia. We collaborated with the brand to create a high-impact launch centered around a 3D activation at Nahdi Pharmacy. By merging the real world with immersive visuals, we brought the expertise of the Urea Cica Repair+ line to the streets. It is skincare science meets storytelling, designed to connect with the local community and redefine brand launches in the region.

Mixa

03/02/2026

Season 2 of ‘Dubai, Ready for a Surprise?’ is back! In this latest chapter for .dubai and , produced by , featuring .kohli and , we witness the couple embracing the city’s warmth through real, unfiltered moments. Following a massive 2025 debut, this season captures a side of Dubai that feels deeply personal and effortless.

From sharing a plate of chole bhature in Old Dubai to dancing through the streets, the film explores how the city offers a true sense of belonging. More than just a destination, it’s about the quiet connection and everyday surprises that make Dubai feel like home.

DXB team:
Executive Producer | Nasrallah Saad
Executive Producer | Hugo Narciso
1st Assistant Director | AJ Abi-Chahine
2nd Assistant Director |
Production Manager | Sarah Hassan
Production Coordinator |
Production Assistant | .404
Production Assistant |
Production Assistant | Weam Dejah
Production Assistant | Bilal Akber
Production Assistant | .asie
Production Assistant | Abeer Ghani
Locations Producer |
Locations Assistant | Dima Avgedi
Locations Assistant | Mika
Transport Captain | .xr
Steadicam Operator |
Focus Puller A |
Focus Puller B |
Focus Puller C |
2nd AC A | Rohan Koley
2nd AC B | Sacha Mourad
DIT | Arin Gharibian
Drone Services by Drone Media
Sound Operator | Tom Savage
Gaffer | Danish Mazhar
Best Boy Gaffer | Umair Sultan
Key Grip |
Best Boy Grip |
Best Boy Grip | Paolo Pudda
Props Master | Serge Zarianov
Wardrobe Stylist |
Wardrobe Assistant | Elyse Saadeh
Make Up Artist | .makeupurmind
Hair Stylist | Steve Wahab
Catering Services by Ogaret Restaurants
Casting Agency | Five 25 Models
Rental House | Highend Films

26/01/2026

What an absolute honor to have the privilege to document the work done at . It was a truly humbling experience and hopefully it will bring more attention to the foundation’s objectives and goals.

16/01/2026