Grail Middle East

Grail Middle East Your Middle Eastern go-to source for all-things luxury.

23/05/2026

What does the creative process look like when an artist’s vision drives the concept? reflects on directing and ’s Made It On Our Own music video, discussing how the project came together through a close creative collaboration with Yeat’s team and entrepreneur . Rather than imposing a singular vision, the acclaimed filmmaker shares how the video evolved from ideas developed by the artists and their collaborators, with his role focused on bringing those ideas to life on screen while elevating them through his own creative lens.

We caught up with him during his recent visit to Cairo, where he led a workshop at the inaugural Channel 4+ () Music Summit, for a conversation on collaboration, creative trust and turning ambitious concepts into compelling visual experiences. To learn more about the summit, visit Channel 4+’s page and stay tuned for the next edition.

Interview:

Videography: .studio.eg
Video Editor: .i

22/05/2026

How did one of the most iconic music videos of the last decade come together? takes us behind the making of Drake’s Hotline Bling, reflecting on the creative process, the unexpected moments and the cultural phenomenon that followed. Widely regarded as one of the most influential music video directors of his generation, the filmmaker has crafted visuals for artists including Drake, Kanye West, Yeat and Rihanna, helping shape the visual identity of contemporary music.

We caught up with him during his recent visit to Cairo, where he led a workshop at the inaugural Channel 4+ () Music Summit, for a conversation on creativity, cultural impact and the stories behind some of music’s most unforgettable videos.

Interview:
Videography: .studio.eg
Video Edit: .i

22/05/2026

Few directors have influenced music video culture as profoundly as . The creative force behind standout visuals for Drake, Kanye West, Yeat and Rihanna joins us for a conversation on artistic evolution, cultural impact and the enduring power of visual storytelling. We caught up with him during his latest visit to Cairo, where he led a workshop at the inaugural Channel 4+ () Music Summit, Egypt’s first music industry summit.

Interview:
Videography: .studio.eg
Video Edit: .i

22/05/2026

How did one of the most iconic music videos of the last decade come together? takes us behind the making of Drake’s Hotline Bling, reflecting on the creative process, the unexpected moments and the cultural phenomenon that followed. Widely regarded as one of the most influential music video directors of his generation, the filmmaker has crafted visuals for artists including Drake, Kanye West, Yeat and Rihanna, helping shape the visual identity of contemporary music.

We caught up with him during his recent visit to Cairo, where he led a workshop at the inaugural Channel 4+ () Music Summit, for a conversation on creativity, cultural impact and the stories behind some of music’s most unforgettable videos.

Videography: .studio.eg
Video Edit: .i

22/05/2026

Few directors have influenced music video culture as profoundly as . The creative force behind standout visuals for Drake, Kanye West, Yeat and Rihanna joins us for a conversation on artistic evolution, cultural impact and the enduring power of visual storytelling. We caught up with him during his latest visit to Cairo, where he led a workshop at the inaugural Channel 4+ () Music Summit, Egypt’s first music industry summit.

Videography: .studio.eg
Video Edit: .i

21/05/2026

BYD Marks Its Biggest Launch in Egypt Yet: the BYD Ti7, Excellence in Innovation, Technology, and Comfort

BYD held a grand event to launch its newest car model, the BYD Ti7, in Egypt at the iconic Pyramids of Giza. The event marked one of the brand’s biggest launches in the Egyptian market, featuring an exclusive reveal of the new model.

The Ti7 is the brand’s latest spacious SUV, featuring advanced technology, modern design, smart features, and premium comfort. We’re talking leather seats, ambient lighting, spacious seating, electrically adjustable seats with ventilation and heating, and a built-in refrigerator. It is powered by a super plugin hybrid technology and features a panoramic sunroof, alloy wheel options, and much more.

Guests enjoyed an immersive experience and a full showcase of the BYD vehicle range available in Egypt. The event celebrated innovation, entertainment, and premium production, giving attendees the opportunity to explore the new vehicle’s design, comfort, and technology firsthand.
egypt

Maison Solare Boutique Hotel & Serviced Residences marks the coming together of Misr Italia Properties and Maison 69 to ...
21/05/2026

Maison Solare Boutique Hotel & Serviced Residences marks the coming together of Misr Italia Properties and Maison 69 to introduce a new expression of serviced residences and boutique hospitality at Solare Ras El Hekma. Through mindful design, the project is shaped around openness, continuity, and a seamless connection between architecture, landscape, and everyday living.

At the heart of the destination sits a boutique hotel built around a unique lagoon experience, surrounded by all Maison Solare serviced residences overlooking the water. Two central sandy islands create shared beach spaces that bring residents and guests together within a calm, connected environment inspired by movement, nature, and light.

Maison Solare offers a social experience designed to bring hospitality, retail, and community into one seamless environment. A vibrant retail promenade links the destination to Solare Downtown, creating a natural gateway into the wider district. Inside the hotel, the lobby unfolds as six zones of expression; including a concept store, co-working space, and community kitchen, with a central gathering area that flows into a pool lounge. Retail and social spaces intersect to form a unified, immersive interior landscape.

Here, the architectural language is defined by double-height spaces, open layouts, and presents liveable volumes that blend functionality with emotion. The masterplan encourages interaction through connected pathways, shared spaces, and integrated hospitality experiences that extend naturally into daily life. This 5-block parcel is intentionally low-rise by design, creating a more open and human-scale atmosphere while preserving uninterrupted views across the lagoon and surrounding landscape.

takes over Times Square with GucciCore, Demna’s first Cruise collection for the House, unveiling a new vision for Gucci...
17/05/2026

takes over Times Square with GucciCore, Demna’s first Cruise collection for the House, unveiling a new vision for Gucci in the heart of New York City. Set against the city’s towering screens and unmistakable energy, the Cruise 2027 show turns one of Manhattan’s most iconic locations into the backdrop of a bold new era for the brand.

Blending sharp tailoring, exaggerated outerwear, and unmistakable Gucci signatures, GucciCore brings together the worlds of La Famiglia, Generation Gucci, and Primavera into one cohesive vision. From cinematic billboards to a star-studded front row, the night captures Gucci’s evolving universe through the lens of New York.

Kim Kardashian was among the notable names attending GucciCore in Times Square, where unveiled Demna’s debut Cruise col...
17/05/2026

Kim Kardashian was among the notable names attending GucciCore in Times Square, where unveiled Demna’s debut Cruise collection for the House during a landmark night in New York.

A star-studded front row gathers in Times Square as Gucci unveils GucciCore, Demna’s first Cruise collection for the Hou...
17/05/2026

A star-studded front row gathers in Times Square as Gucci unveils GucciCore, Demna’s first Cruise collection for the House, during an unforgettable night in New York.

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