BackLite Media FZ LLC

16/07/2025

Loewe brings contemporary elegance to T3.

A bold display of modern craft and artistic storytelling, this striking installation commands attention along Sheikh Zayed Road on our iconic landmark.

The premium placement amplifies the brand’s presence, connecting audiences with its signature blend of luxury and design.

08/07/2025

SpotLite Vol. 3.0 brings together a selected group of contributors driving progress in Out-of-Home through creativity, strategic thinking, and innovation. From global brands and industry organisations, to regional leaders and experts in the field, this edition showcases a range of perspectives shaping the industry today.

Discover the voices behind the issue and explore their insights - read the full edition now.

26/06/2025

Diesel’s latest campaign is now live on UAE35, part of The Landscape Gallery along Sheikh Zayed Road. With bold creative and high-impact visuals, the campaign delivers striking energy and commanding presence on one of Dubai’s busiest highways.

10/06/2025

's latest campaign on Sheikh Zayed Road leverages the impact of our iconic billboard. The bold die-cut ex*****on adds a creative element that increases visibility and brings a new layer of interest to one of Dubai’s most prominent highways.

3D and non-standard billboard formats can boost attention levels, making creative treatments an effective way to enhance message retention on high-traffic routes.

05/03/2025

Our teams joined the Ramadan Sharing Fridge, embracing the true essence of giving back during this holy month.

We are proud to support this meaningful initiative, which also aligns with the UAE's 2025 theme, the 'Year of Community'— focusing on the power of collective effort in building a stronger, more inclusive nation.

16/12/2024

30/11/2024

اليوم، نكرم الشجاعة والتضحية والتفاني الثابت للأبطال الذين خدموا دولة الإمارات العربية المتحدة وحمايتها.

يوم الاحتفال هو وقت للتفكير في اثارهم والتعبير عن عمق امتناننا لأولئك الذين يجسدون نكران الذات والوحدة التي تمثل دولة الإمارات العربية المتحدة.

Today, we honour the courage, sacrifice, and unwavering dedication of the heroes who have served and protected the UAE. 🇦🇪

Commemoration Day is a time to reflect on their legacy and express our deepest gratitude to those who embody the spirit of selflessness and unity that defines the UAE.

18/11/2024

Is the journey to programmatic as valuable as the destination?

Join our Chief Product Officer, James Harrison as he moderates a dynamic panel of industry leaders at the ’s Out-of-Home Breakfast Briefing!

💡The panel features:
→ Sean Gadsby, Head of Programmatic at
→ Andrew Hamblin, Chief Revenue Officer at LDSK
→ Ashnee Thacker, Senior Account Manager at
→ Yasmine Al-Turk, Advanced DOOH & Digital Supply Lead at

Together, they will explore how Programmatic DOOH (Digital Out-of-Home) is transforming advertising through data, flexibility, and AI optimization while discussing audience targeting, adaptive content, industry standards, and the future of DOOH in the UAE.

Don’t miss this exclusive event at The Westin Dubai Mina Seyahi on November 22nd!

13/11/2024

📌Is the journey to Programmatic just as valuable as the destination?

Our Chief Product Officer, James Harrison, poses this thought-provoking question as we gear up for the ’s Out-of-Home event.

We’ll be leading an impactful panel discussion on trends and innovations in Programmatic Digital Out-of-Home (PrDOOH), with insights from , our Head of Programmatic, alongside other industry leaders.

04/11/2024

In a recent article featured in ’s OOH Guide, our CEO, , highlights the importance of revolutionising Out-of-Home (OOH) advertising with streamlined regulations.

Click the link in the bio to read insights on how a unified framework can help brands launch effective campaigns, attract investment, and drive innovation in the OOH sector.

25/03/2024

takes over our T3 Network on Dubai’s Sheikh Zayed Road, showcasing The Divas’ Dream Jewellery Collection as part of their Wonders of Ramadan campaign.

Bulgari captures the energy of love that permeates the spirit of Ramadan celebrations with meaningful creations. Each piece is dedicated to a season of sharing and togetherness.

The T3 offers a prime advertising opportunity for brands seeking high impact and visibility, attracting the attention of over 87 million passbys monthly. Its unique triple unipole design allows for creative storytelling and significant audience engagement in one of the city’s busiest areas, reaching over 50% of Dubai’s population.

15/03/2024

.ae an e-commerce store dedicated to supporting home-grown UAE businesses, recently launched its campaign on our Digital Icons along Sheikh Zayed Road in Dubai.

Proudly featuring the ‘52 Reasons to Shop Localy’ campaign on our digital billboards along Dubai’s busiest thoroughfare, the campaign aims to raise awareness about supporting locally owned brands for a sustainable community and future.