ALM Media, Dubai (2025)

05/03/2025

Ramadan marketing isn’t just about selling—it’s about creating impact.

But the brands that get it wrong usually fail in one of three areas: emotion, culture, or strategy.

→ Emotion builds connection – Ramadan is deeply personal. A campaign that captures moments of joy, gratitude, and togetherness will resonate more than a campaign that simply pushes offers.

→ Cultural authenticity matters – Audiences can tell when a campaign is designed with true understanding versus one that just tries to capitalize on the season. Respect traditions, reflect values, and craft messaging that feels genuine.

→ Strategy drives results – Great storytelling needs purpose direction. A campaign without a clear prioritized goal, targeted audience, and optimized distribution won’t deliver the impact you expect.

When brands strike the right balance between emotion, cultural depth, and strategic ex*****on, their Ramadan campaigns become more than just content—they become meaningful experiences with measurable business outcomes.

How is your brand creating impact this Ramadan?

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I'm Joe Almano

I help restaurant brands create high-end advertisements, brand stories and event highlights using strategic video production.

Follow → To learn how strategic videos helps attract customers to your offers and enhance your restaurant.

05/03/2025

Can you just reuse last year’s Ramadan content? Maybe. But should you?

Absolutely not!

→ Consumer expectations change – What worked last year might feel outdated today. Fresh content aligns with new trends and audience behaviors.

→ Ramadan is about emotion and authenticity – A campaign should feel personal and timely, not like a copy-paste version of last year’s promotions.

→ Competition is evolving – While you’re reusing old material, your competitors are launching new, creative, and engaging content that captures attention.

→ Refreshing your campaign doesn’t mean starting over – Instead of repeating last year’s content, find new angles to tell your brand’s story while keeping the essence of what worked.

A fresh Ramadan campaign isn’t just about looking new—it’s about staying relevant and making a lasting impression.

How are you planning to keep your content fresh this year?

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I'm Joe Almano

I help restaurant brands create high-end advertisements, brand stories and event highlights using strategic video production.

Follow → To learn how strategic videos helps attract customers to your offers and enhance your restaurant.

04/03/2025

Great food photography is powerful, but does it guarantee sales? Not necessarily.

Too many brands assume that showing a beautifully plated dish is enough. But during Ramadan, emotion, nostalgia, and connection matter just as much—if not more—than visuals.

→ Food gets attention, but storytelling builds loyalty – A close-up of a juicy kebab will make people hungry, but a scene of a family reuniting over Iftar will make them connect with your brand.

→ Ramadan is about more than just meals – It’s about breaking fast together, passing down traditions, and sharing moments that matter. Show the emotions behind the meal, not just the dish itself.

→ People remember experiences, not just products – Your audience may forget what your food looks like, but they won’t forget how your brand made them feel during Ramadan.

→ A powerful ad doesn’t just make people hungry—it makes them feel something. When people relate to your brand’s message, they’ll choose you over competitors.

A well-crafted story creates a bond between your brand and your audience.

How is your Ramadan campaign creating a connection this year?

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I'm Joe Almano

I help restaurant brands create high-end advertisements, brand stories and event highlights using strategic video production.

Follow → To learn how strategic videos helps attract customers to your offers and enhance your restaurant.

04/03/2025

Do you really need a cast for your Ramadan ad?

Yes—if you want people to [connect] with your story.

→ Emotion drives engagement – A beautifully plated dish might grab attention, but a shared moment between loved ones creates lasting impact.

→ Authenticity matters – Whether you feature professional actors, real customers, or your own staff, the key is to capture genuine interactions. Forced emotions feel fake—real moments feel relatable.

→ People remember people – Viewers may forget what your ad looks like, but they’ll remember the emotions it made them feel. Human connection is what turns an ad into an experience.

→ Show, don’t just tell – Instead of only showcasing your dishes, capture the excitement of gathering for Iftar, the anticipation of that first bite, and the warmth of shared moments.

Your Ramadan campaign isn’t just about what’s on the plate—it’s about who’s at the table.

How do you create authentic human connection in your ads?

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I'm Joe Almano

I help restaurant brands create high-end advertisements, brand stories and event highlights using strategic video production.

Follow → To learn how strategic videos helps attract customers to your offers and enhance your restaurant.

03/03/2025

Ramadan is one of the busiest seasons for restaurants, yet many brands miss key marketing opportunities by making simple mistakes. Are you making these errors?

→ Only focusing on discounts – People remember experiences, not just price cuts. Instead of relying solely on promotions, tell meaningful stories about your food and brand.

→ Underestimating the power of visuals – Ramadan is about indulgence. High-quality food photography and well-shot video ads create desire and urgency. Blurry or unappealing visuals do the opposite.

→ Launching too late – Ramadan marketing isn’t something you plan last-minute. Start building anticipation early to stay ahead of competitors.

→ Lack of customer interaction – Engagement isn’t just about posting—it’s about responding, resharing, and creating a conversation around your brand. If you ignore your audience, they’ll ignore you.

Marketing during Ramadan isn’t just about reaching people—it’s about creating an experience they’ll want to come back to.

What’s one mistake you’ve seen brands make during Ramadan promotions?

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I'm Joe Almano

I help restaurant brands create high-end advertisements, brand stories and event highlights using strategic video production.

Follow → To learn how strategic videos helps attract customers to your offers and enhance your restaurant.

03/03/2025

With so many restaurants competing for attention during Ramadan, how do you ensure yours is the one people remember?

→ Create a signature experience – Whether it’s a special Iftar menu, live cultural performances, or interactive dining elements, make it unique and worth talking about.

→ Tell a compelling story – Ramadan is about connection. Show your audience the tradition behind your dishes, the love that goes into preparing them, and the memories created around the table.

→ Make your visuals irresistible – A well-lit, professionally shot video of a steaming dish being served can create instant cravings. Invest in high-quality content that makes people stop scrolling.

→ Leverage smart promotions – Instead of generic discounts, offer something meaningful. Think limited-time Ramadan-only dishes, exclusive loyalty rewards, or collaborations with local influencers.

The goal isn’t just to sell a meal—it’s to create an experience that is remembered beyond Iftar.

What’s your strategy to make your restaurant stand out this Ramadan?

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I'm Joe Almano

I help restaurant brands create high-end advertisements, brand stories and event highlights using strategic video production.

Follow → To learn how strategic videos helps attract customers to your offers and enhance your restaurant.

02/03/2025

Shooting an entire Ramadan campaign in a single day might seem like a time-saver, but it could end up costing you more in quality than you think.

Imagine stepping into a restaurant, knowing you have only one day to capture every shot. As the hours pass, natural light shifts, the crew rushes to meet the schedule, and creative decisions are made on the fly.

By the time the shoot wraps, some key moments were rushed, lighting was inconsistent, and the authenticity you aimed for feels forced. What should have been a compelling campaign now feels like a missed opportunity.

Speed often sacrifices quality, emotion, and storytelling. A single-day shoot might seem practical, but it comes with challenges:

→ Lighting inconsistencies – Natural light changes throughout the day, affecting food shots and ambiance.

→ Too many setups, not enough time – From plated dishes to customer interactions, trying to capture it all in one day risks cutting corners.

→ Authenticity takes time – The best Ramadan ads evoke warmth and connection—rushing means losing those subtle, meaningful moments.

If time is tight, consider these strategies:

→ Plan meticulously – A structured shot list and clear timeline maximize efficiency without compromising quality.

→ Break the shoot into two days – Separating food dish styling from lifestyle moments ensures the best results for both.

→ Prioritize storytelling – A well-paced shoot captures real emotions, stronger visuals, and a more impactful campaign.

A rushed campaign might meet a deadline, but will it leave a lasting impression?

The best Ramadan ads are the ones that resonate, not just the ones that get done quickly.

How do you balance speed and quality in your content creation?

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I'm Joe Almano

I help restaurant brands create high-end advertisements, brand stories and event highlights using strategic video production.

Follow → To learn how strategic videos helps attract customers to your offers and enhance your restaurant.

02/03/2025

Should Ramadan marketing focus on food or the overall Iftar experience? The truth is....
..The best campaigns do both.

→ Food captures attention – A beautifully plated dish, steam rising from a fresh bowl of soup, a close-up of a crispy samosa—these are the visuals that stop people from scrolling.

→ Experience builds connection – The warmth of a family gathering, the anticipation of Iftar, the joy of sharing a meal—these are the emotions that keep your audience engaged and invested.

→ The perfect balance – Don’t just show food; show people enjoying the food. Highlight the atmosphere, the hospitality, and the togetherness that defines Ramadan dining.

→ Make it immersive – Use video to capture the full sensory experience. Let viewers see, hear, and feel what it’s like to dine at your restaurant during Ramadan.

Great marketing isn’t just about making people hungry—it’s about making them feel something. What approach does your brand take for Ramadan ads?

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I'm Joe Almano

I help restaurant brands create high-end advertisements, brand stories and event highlights using strategic video production.

Follow → To learn how strategic videos helps attract customers to your offers and enhance your restaurant.

01/03/2025

Why does Ramadan video production cost more than a regular ad? Simple—it’s because..

--It's because Ramadan marketing isn’t just about selling; it’s about storytelling.

A powerful Ramadan ad needs to be culturally respectful, emotionally engaging, and visually stunning—and that takes expertise, planning, and ex*****on.

Here’s why costs may be higher:

→ [Higher creative demands]. Ramadan ads require deep storytelling, emotional resonance, and cultural awareness. More time is spent on crafting a concept that truly connects with viewers.

→ [Shooting complexities]. If you’re featuring food, capturing steam, textures, and vibrant colors takes expert lighting and styling. Shooting during fasting hours? That adds another logistical layer.

→ [Tighter turnaround times]. Ramadan campaigns are time-sensitive. To stay ahead, brands need quick edits, fast approvals, and premium-quality output—which requires extra resources.

→ [Standing out in a competitive market]. During Ramadan, every brand is trying to get noticed. A basic ad won’t cut it. Investing in professional visuals and storytelling ensures your brand isn’t lost in the noise.

If you want your Ramadan campaign to drive real impact, investing in quality production isn’t just an expense—it’s a strategic move that delivers lasting brand value.

Have you ever been drawn to a beautifully shot Ramadan ad - What about the latest Sadia ad, what are your thoughts?

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I'm Joe Almano

I help restaurant brands create high-end advertisements, brand stories and event highlights using strategic video production.

Follow → To learn how strategic videos help attract customers to your offers and enhance your restaurant.

01/03/2025

Think a great restaurant Ramadan campaign requires a huge budget? Think again, this is what REALLY matters...

The most effective campaigns aren’t always the most expensive—they’re the ones that tell a meaningful story and connect with your an audience.

Here’s how to make your Ramadan campaign work without overspending:

→ Story over production. A strong message and genuine storytelling will outperform high-budget effects every time. Show moments that matter—families coming together, the joy of breaking fast, the shared traditions that make Ramadan special.

→ Leverage user-generated content. Encourage customers to share their Iftar experiences, use your branded hashtags, and feature their testimonials. Authentic content builds credibility and engagement.

→ Repurpose everything. One well-made video can be edited into multiple short clips for Instagram Reels, TikTok, and YouTube Shorts. A single shoot day can generate weeks of content if planned correctly.

→ Use micro-influencers. Instead of spending big on celebrity endorsements, partner with local foodies or community influencers who have an engaged following. They bring authenticity and can drive traffic without breaking the bank.

At the heart of Ramadan marketing is connection, not cost.

A smart [content strategy] always beats a big budget.

How are you planning to maximize your Ramadan campaign this year?

26/02/2025

An effective Ramadan Ad is only half the battle. The real challenge? Making sure it gets seen, shared, and remembered.

Here’s how you optimize your video for maximum engagement on social media:

→ Hook your audience fast. You have three seconds to capture attention—make it count with compelling visuals and storytelling.

→ Optimize for platform. Instagram Reels, TikTok, and YouTube Shorts thrive on quick, engaging edits, while Facebook and YouTube support longer formats. Tailor your content accordingly.

→ Encourage interaction. Ask a question in your caption, use interactive stickers on Instagram Stories, or create a challenge tied to your campaign.

→ Leverage user-generated content. Get your audience involved—feature their Iftar experiences, repost their content, and make your campaign feel community-driven.

→ Engage back. A successful video isn’t just watched; it sparks conversations. Reply to comments, share testimonials, and keep the discussion going.

The goal isn’t just to create a video—it’s to start a movement. When people engage with your content, they connect with your brand.

How will your Restaurant make its Ramadan videos unforgettable this year?

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I'm Joe Almano

I help restaurant brands using strategic video production to create high-end advertisements, brand stories and event highlights.

Follow → To learn how strategic videos help attract customers to your offers and enhance your restaurant.

25/02/2025

Most Ramadan ads fail. They focus only on food, missing what truly matters—emotion, tradition, connection.

Ramadan is more than just a season—it’s an opportunity to create unforgettable experiences that bring people together.

For restaurants, a high-impact Ramadan video ad isn’t just about showing delicious food; it’s about telling a story that resonates with your audience.

The biggest mistake many brands make? They focus only on the food. But what truly connects with viewers is emotion. The laughter of family and friends gathered around the table, the warmth of traditions passed down through generations, and that first sip of water after a long fast—this is what makes an ad memorable.

So how do you craft a campaign that stands out?

→ Start with emotion. Show the experience of Iftar, the joy of Suhoor, and the meaning behind these moments.

→ Keep your branding subtle but effective. Your restaurant’s atmosphere, signature dishes, or even a simple logo in the background should feel natural, not forced.

→ Choose the right cast. Whether it’s real customers, staff, or professional actors, authenticity is key.

→ Optimize for platform. What works on Instagram Reels won’t necessarily work on YouTube. Short and engaging edits for social media, cinematic storytelling for longer formats.

A great Ramadan campaign isn’t just about marketing—it’s about making an impact.

Because when your video makes people feel something, they don’t just watch it—they remember it.

How is your restaurant preparing to connect with customers this Ramadan?

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I'm Joe Almano

I help restaurant brands using strategic video production to create high-end advertisements, brand stories and event highlights.

Follow me → To learn how strategic videos help attract customers to your offers and enhance your restaurant.

24/02/2025

Most event highlight reels are boring. Let’s be honest—they all look the same.

A standard highlight reel → a few random crowd shots → a montage of speakers → a predictable music track.

And then what? No engagement. No impact. No lasting impression.

The best event highlight reels don’t just summarize an event—they make people feel like they were there. They build momentum, tell a story, and keep the energy alive long after the event is over.

What makes a highlight reel stand out?
→ Storytelling. A highlight reel isn’t just about footage—it’s about emotion and pacing.

→ Music that moves people. The soundtrack isn’t filler—it should match the energy of the event and heighten the experience.

→ Fast, dynamic cuts. The best reels feel alive, engaging, and exciting—not like a slow slideshow.

Your event wasn’t boring—so why should your highlight reel be?

Think about the last highlight reel that actually made you stop scrolling and watch. What made it different?

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I'm Joe Almano

I make high-end advertisements, brand stories and event highlights using strategic video production for brands and businesses.

Follow me → To learn how strategic videos help attract more buyers to your offers and enhance your brand or event.

23/02/2025

Most event videos get ignored. They look good, but they don’t connect. Here's the reason why.

Because they’re just footage WITHOUT emotion.

A strong event video isn’t just a recap—it’s a story that immerses the viewer.

If it doesn’t make the audience feel something, it’s just another forgettable clip in the digital world.

What makes an event video stand out?

→ Intentional storytelling. Every shot should build momentum, leading the audience through an experience.

→ Energy & pacing. A slow, poorly cut video will often times lose attention. Fast, engaging cuts keep people watching.

→ Sound design. Music, crowd reactions, and speaker audio all set the mood and emotion.

Your event video shouldn’t just show what happened—it should make people wish they were there.

If your video isn’t getting traction, it’s time to rethink the way it’s filmed, edited, and structured.

What’s the last event video you watched that actually made an impact?
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I'm Joe Almano

I make high-end advertisements, brand stories and event highlights using strategic video production for brands and businesses.

Follow me → To learn how strategic videos help attract more buyers to your offers and enhance your brand or event.

22/02/2025

If You Think Video Is Just a Marketing Expense, You're Already Losing Money—it’s a revenue generator.

Brands that treat video as an expense are missing the point. A well-crafted, strategically used video keeps working long after production is finished. It builds trust, awareness, and conversions in ways that other content cannot.

Consider this;

→ A well-produced event video extends the lifespan of your event.

→ A brand video increases credibility and social proof.

→ A strategic video campaign brings in leads long after it’s published.

If your videos aren’t making you money, you're either doing it wrong or working with the wrong people.

Smart brands don’t ask, "How much does a video cost?"—they ask, "What’s the return or impact we can achieve on the video?" Because the right video doesn’t just sit there. It closes deals, engages the right audience, and generates a return on investment that can be measured in many ways.

Such as;

➔ Apple – "1984" (Super Bowl Ad, 1984) – It positioned Apple as the innovative leader for decades. People still reference this ad in marketing case studies 40 years later.

➔ Red Bull – "Stratos Jump" feat. Felix Baumgartner (2012) – It cemented Red Bull’s dominance in extreme sports marketing, with the space jump still referenced as a peak example of brand-sponsored stunts.

➔ Nike – "Find Your Greatness" (2012) – It redefined inspiration and inclusivity in sports, proving that greatness isn’t limited to elite athletes. The message continues to drive Nike’s brand narrative today.

What’s a brand video you have seen that kept delivering positive impact months or years after it was made?

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I'm Joe Almano

I make high-end advertisements, brand stories and event highlights using strategic video production for brands and businesses.

Follow me → To learn how strategic videos help attract more buyers to your offers and enhance your brand or event.

21/02/2025

Facts inform. Stories connect. Most brands make the mistake of selling features and benefits—but people don’t buy features..
.they buy [connections] and [emotions].

Great brand videos don’t just say, “Here’s what we do.”

They say, “Here’s WHY it matters.”

→ A strong brand video builds TRUST by showing authenticity, not just promotion.

→ Emotional storytelling creates loyalty—people remember feelings, not just products.

→ A well-told story sparks action—engagement, shares, and conversions.

Think about the last brand video that stayed with you. Did it have fancy visuals, or did it tell a story you connected with?

Your audience doesn’t just want a product—they want a reason to believe in what you do.

If your video isn’t telling a compelling story, it is just noise in an already crowded competitive market landscape.

What’s a brand story that made you feel something and stuck with you after watching it?

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I'm Joe Almano

I make high-end advertisements, brand stories and event highlights using strategic video production for brands and businesses.

Follow me → To learn how strategic videos help attract more buyers to your offers and enhance your brand or event.

18/02/2025

“You can have speed or quality, but not both.”

That’s a myth.

A great production team doesn’t rush—they plan, execute, and edit efficiently. That’s why the best teams can deliver incredible videos fast—without cutting corners.

→ Pre-production planning saves time. A well-organized shoot ensures that the right shots are captured efficiently.

→ Experience speeds up ex*****on. A professional team knows how to light, frame, and shoot correctly the first time—no wasted retakes.

→ A streamlined post-production process delivers results.

Skilled editors know how to work quickly while maintaining quality.

The problem isn’t speed—it’s working with teams who don’t have a process in place.

When a video takes too long, it’s often due to poor planning, badly captured footage, or excessive revisions.

If a production team tells you that speed and quality can’t co-exist, they might be the wrong team.

Have you ever worked with a team that delivered amazing results fast? What made them different?

[Speed] + [quality] is very important in business.

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I'm Joe Almano

I make high-end advertisements, brand stories and event highlights using strategic video production for brands and businesses.

Follow me → To learn how strategic videos help attract more buyers to your offers and enhance your brand or event.

16/02/2025

Let’s talk video production costs—because people
GET THIS WRONG ALL THE TIME.

A professional video isn’t just about the equipment—it’s about the people making it.

A great production team knows how to frame a shot, capture the right moments, and edit seamlessly so that every second of the video has impact.

→ Planning matters. High-quality video production starts long before the shoot. Concept development, shot lists, and scriptwriting all contribute to final results.

→ Filming is an art. Lighting, framing, directing and audio quality determine whether a video looks polished or amateur.

→ Editing makes or breaks a video. A professional edit creates rhythm, keeps viewers engaged, and ensures a high-end final product.

Now compare that to a budget video which has poor planning, weak visuals, and rushed editing—all this does more harm than good.

What seems like a "cheap" option at first often results in spending more later to fix it—or worse, having a video that does nothing for your brand or event.

If video production feels expensive, think about the return.

A well-produced video builds credibility, engagement, and long-term value.

Have you ever seen a low-budget video that actually damaged a brand’s reputation?

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I'm Joe Almano

I make strategic videos for high-end advertisements, stories and events for brands and businesses seeking measurable outcomes.

Follow me → To learn how strategic videos and photos help you sell your offers, enhance your brand and connect with audiences.

ALM Media

05/03/2025

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