Campaign Middle East

08/08/2025

“Nandita Saggu’s visionary approach is precisely what we need to take Liwa to the next level,” said Sagar Rege, Director at Liwa Content.Driven. “Her experience in scaling digital agencies and her understanding of the regional market will be invaluable as we build our capabilities and expand our footprint.”

Read more: https://campaignme.com/nandita-saggu-joins-liwa-content-driven-as-chief-growth-officer/

08/08/2025

As Jameel Motorsport partners with Esports World Cup for a second year, Munir Khoja shares how the brand is bringing real-world motorsport energy to a gaming-first audience.

As Jameel Motorsport partners with Esports World Cup for a second year, Munir Khoja shares how the brand is bringing real-world motorsport energy to a gaming-first audience.

08/08/2025

Boopin's Hamza Zaid explains why the gap between what social can do and how it’s being used is costing brands growth – and what it takes to close that gap with intent and insight. Read more: https://campaignme.com/social-needs-a-seat-at-the-business-table/

Boopin's Hamza Zaid explains why the gap between what social can do and how it’s being used is costing brands growth.

08/08/2025

Sony MEA teamed up with Fnatic to deliver an immersive experience for Saudi’s esports community at the tournament.

The Sony teamed up with Fnatic to deliver an immersive experience for Saudi’s esports community at the global tournament in Riyadh.

08/08/2025

Discussing online safety: 42 per cent of children surveyed in the Middle East, Turkiye and Africa (META) region aspire to become bloggers, and 44 per cent of them are already developing their own blog or working on content for the future.

A Kaspersky Middle East survey, conducted by Toluna research agency, included a sample of 10,000 interviews – with 5,000 parent-child pairs and with children aged 3 to 17 – in the UAE, Saudi Arabia, Egypt, Türkiye and South Africa.

Read more about it here:

The survey on blogging included 10,000 interviews with 5,000 parent-child pairs in the UAE, Saudi Arabia, Egypt, Türkiye and South Africa.

08/08/2025

Decentralised ad platform Alkimi has partnered with Sui Foundation, a blockchain built for mass adoption, to bring billions of dollars in digital advertising revenue on-chain.

The Alkimi ad platform – already partnering with brands such as Amazon's AWS, TikTok, Polestar and Currys – exposes where spend was lost, bringing transparency, reduced fees and accelerated payments to digital ads.

Find out more here:

The Alkimi ad platform exposes where spend was lost, bringing transparency, reduced fees and accelerated payments to the digital ad landscape.

08/08/2025

Liverpool FC and adidas have presented the club’s new home and away jerseys in a special Middle East campaign, marking the first time in 13 years that the two brands have teamed up.

To reveal the jersey in the region, Liverpool FC and adidas partnered with Havas Middle East and GOOD Stills for the Burj Khalifa light-up, and with Monica Abadir Art Productions for a shoot at the 17th-century Beit Yakan villa in Cairo.

View the kit photoshoot and the global campaign video here:

For the Middle East, Liverpool FC and adidas partnered with Havas Middle East and GOOD Stills for the Burj Khalifa reveal.

08/08/2025

🌍 Going BIG means going GLOBAL! 🌍
From the US to the Middle East, UK to Canada, and across Asia, the Campaign BIG Global Awards are where the world’s best work gets the recognition it deserves.

Whether you’re redefining media, elevating brand storytelling, or leading with purpose, leading editors around the globe agree, this is your chance to shine on a truly global stage. ✨

💸 Save £150 ($202.50) per entry with our early bird discount when you submit before Thursday 25 September 2025.

Ready to be seen, recognised and celebrated?
👉 START YOUR ENTRY NOW ➡️ https://shorturl.at/xZlAm

08/08/2025

🌍 Going BIG means going GLOBAL! 🌍
From the US to the Middle East, UK to Canada, and across Asia, the Campaign BIG Global Awards are where the world’s best work gets the recognition it deserves.

Whether you’re redefining media, elevating brand storytelling, or leading with purpose, leading editors around the globe agree, this is your chance to shine on a truly global stage. ✨

💸 Save £150 ($202.50) per entry with our early bird discount when you submit before Thursday 25 September 2025.

Ready to be seen, recognised and celebrated?
👉 START YOUR ENTRY NOW ➡️ https://shorturl.at/xZlAm

08/08/2025

AWARDS UPDATE: Campaign Middle East has revealed the Standard Deadline for its Agency of the Year Middle East Awards 2025 submissions. For details on the:
✅ The judging criteria and process
✅ How to make a good submission
✅ The various categories to enter.. and more, click on the link below.

To enter or edit your submission, click here: https://bit.ly/AOTYME25-SD

PARTNERS:
Bloomberg Media | Seedtag | The Vantage

STRATEGIC PARTNERS:
Huda Beauty | African + Eastern

BROUGHT TO YOU BY:
Haymarket | Motivate Media Group

Campaign Middle East's Agency of the Year Awards 2025 has called for all entries to be completed by its standard deadline of 18 September.

08/08/2025

stc Group's Mohammed Abaalkheil shares how the telco is deepening its connection with Saudi youth and powering the Esports World Cup as a founding partner.

Stc VP shares how stc is deepening its connection with Saudi youth and powering the Esports World Cup as a founding partner.

07/08/2025

From localisation and influencer alignment to market rollout, Sony Middle East's Koji Sekiguchi shares how the brand adapted its latest audio launch for the region.

From localisation and influencer alignment to market rollout, Koji Sekiguchi shares how Sony adapted its latest audio launch for the region.