Campaign Middle East

07/08/2026

Marie-Claire Maalouf, Chief Creative Officer for Edelman Middle East, has been named to the global jury for The One Club for Creativity’s first Young Ones “Get Out the Vote” brief competition, a new free global challenge calling on undergraduate college students around the world to come up with campaigns to drive voter participation.

The competition is a new free global challenge for undergraduate students, with cash prizes totaling $15,000: Grand Prize $5,000; two runners-up win $2,500 each; and five finalists each receive $1,000.

The “Get Out the Vote” brief is global and non-partisan in its politics, favouring no specific candidate, party or belief. The only objective is to increase overall voter participation in elections around the world.

Find out more here:

The One Club's competition is a new free global challenge for undergraduate students, with cash prizes totaling $15,000.

07/08/2026

PurpleGlo has appointed Daniel Andrews as Chief Executive Officer at at time when the brand activation and experiential technology agency enters its next stage of growth across the UAE, Saudi Arabia and the wider GCC.

Daniel Andrews, former founder of The Tree, now acquired by Poppins Agency Group, joins the UAE-based brand activation and experiential technology agency as it looks to strengthen its strategic, creative and commercial proposition across the GCC.

Read more about Andrews and his new role here:

Daniel Andrews, former founder of The Tree, joins the UAE-based brand activation and experiential technology agency.

07/08/2026

United Entertainment Group MENA's Sawsan Abdillahi shares her observations from brand and entertainment partnerships surrounding Spider-Man: Brand New Day, and explains why brands that win the next decade will not sponsor culture, but will help create it.

"Driving back home from the cinema that evening, I realised I had spent almost three hours inside the world of Spider-Man. Only two and a half of them were inside the cinema. That is the shift. Not media buying; but building worlds that extend beyond the content. The region has already shown it can host the world’s biggest stories. The next chapter is making sure the brands that lead this region become part of them," says Abdillahi.

Read the full article here:

After the Spider-Man: Brand New Day release, UEG MENA's Sawsan Abdillahi explains why brands must not sponsor culture, but help create it.

06/08/2026

JCRADS & PARTNERS, the Dubai-based boutique marketing, PR and social agency, has been appointed to represent Matt Concierge

JCRADS & PARTNERS, the Dubai-based boutique marketing, PR and social agency, has been appointed to represent Matt Concierge.

06/08/2026

Marriott Hotel Al Forsan, Abu Dhabi has appointed Lotachukwu (Lota) Monyei as Director of PR & Marketing, a strategic move to strengthen the hotel’s brand presence and reputation.

In her new role, Monyei will lead the hotel's public relations, brand, and marketing strategy across all channels.

Marriott Hotel Al Forsan, Abu Dhabi has appointed Lotachukwu Monyei as Director of PR & Marketing; to strengthen the hotel's brand presence

06/08/2026

From record-breaking premieres to blockbuster brand brand campaign, here’s what went down this week on Campaign Middle East.

06/08/2026

From the brand’s origins in waste management to its growing impact across healthcare and real estate, BEEAH’s Chief Brand & Strategy Officer, Firas Wahbeh tells the story of one of the region's most ambitious evolutions.

Firas Wahbeh, Chief Brand & Strategy Officer, BEEAH tells the story of one of the region's most ambitious evolutions.

06/08/2026

Imagination's Christophe Castagnéra shares why the industry should design experiences around unexpected sensory experiences. Read more:

Christophe Castagnera explores how experiential design can create stronger emotional connections by embracing serendipity.

05/08/2026

Publsh Group launched its first brand campaign with a large-format billboard on Dubai’s Sheikh Zayed Road featuring a simple two-word message: YOU LOOKED.

The objective was to challenge the conventional use of outdoor advertising and demonstrate the agency’s belief that creative work does not need to be loud to capture attention. Read more:

Publsh Group created its first outdoor campaign that used a two-word message to challenge conventional billboard advertising.

05/08/2026

The appointment will see LIGHTBLUE WorldWide work across On’s UAE activity, spanning brand campaigns, retail experiences and community activations as the sportswear brand continues to expand its presence in the market. Read more:

As part of the partnership, LIGHTBLUE will support On and Mizzen on campaigns, retail experiences and community activations across the UAE.