Campaign Middle East

18/12/2025

Kiran Jay Haslam, CMO, Diriyah Company l شركة الدرعية graciously joins Campaign Middle East's video podcast and:
✅ Offers a word of advice to agencies; 
✅ Shares the ‘intoxicating optimism’ of people in Saudi Arabia; 
✅ Unveils facets of creative storytelling that break global stereotypes; and 
✅ Leaves a parting message for industry leaders before we step into 2026.

This unscripted, organic conversation is a must-watch. Click on the link in bio to watch the full podcast.

18/12/2025

Kiran Jay Haslam, CMO, Diriyah Company l شركة الدرعية graciously joinS Campaign Middle East's video podcast and:
✅ Offers a word of advice to agencies;
✅ Shares the ‘intoxicating optimism’ of people in Saudi Arabia;
✅ Unveils facets of creative storytelling that break global stereotypes; and
✅ Leaves a parting message for industry leaders before we step into 2026.

This unscripted, organic conversation is a must-watch:

The Chief Marketing Officer of Diriyah Company shares crucial messages for industry leaders stepping into the New Year.

18/12/2025

Spiro’s Virginia Ocampo discusses intentional and culturally relevant sports marketing strategies that deliver real value and are designed to drive measurable brand and business outcomes. Read more:

Spiro’s Virginia Ocampo discusses sports sponsorships strategies that are designed to drive measurable brand and business outcomes.

18/12/2025

"The opportunity presented to brands is not to speak louder, but rather speak with greater intention. The most resonant stories are not about brands inserting themselves into Ramadan, but about brands creating space for Ramadan to unfold naturally within people’s lives," writes Ziwar Nakhesh, PR Director, Seven Media.

Seven Media's Ziwar Nakhesh says future of Ramadan storytelling in the region lies in restraint, relevance and responsibility.

18/12/2025

MBC Media Solutions’ Jad Saab explains how CTV is restoring shared viewing in MENA and offering brands more opportunities to be part of it. Read more:

MMS’s Jad Saab explains how CTV is restoring shared viewing in MENA and offering brands more opportunities to be part of it.

18/12/2025

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in November 2025.

18/12/2025

“I’m thrilled to be bringing my format to the region for the very first time. Special Forces Trilogy is arguably the toughest course on the planet," said Ant Middleton.

“Special Forces Trilogy represents a defining moment for regional television production – it’s ambitious, highly engaging, and unlike anything audiences here have seen before,” said Reim El Houni, Founder of Ti22 Films.

"The landscapes of Dubai and Hatta provide the perfect backdrop for this challenge, and I am excited to be working with Ti22 Films and OSN to deliver something truly unique,” says Ant Middleton.

17/12/2025

Using Uber’s newly launched Journey Ads, the campaign marks a bold step forward in how fintech brands engage with high-value consumers, establishing a strong and sustained presence during moments of peak rider attention.

Using Uber’s newly launched Journey Ads, the Equiti campaign establishes sustained presence during moments of peak rider attention.

17/12/2025

Brought to life by Horizon FCB, a leading integrated creative agency in the Middle East, the 'P(L)AY IT LIKE PEP' campaign rolled out across out-of-home (OOH) billboards, social media, digital channels and more.

Brought to life by Horizon FCB, the 'P(L)AY IT LIKE PEP' campaign rolled out across OOH billboards, social media, digital channels and more.

17/12/2025

ADNOC participated in the adrenaline-packed Formula 1 championship race weekend in Abu Dhabi with activations, educational programmes and community outreach designed to inspire and unite motorsports fans.

ADNOC unveiled The Race Within, highlighting the UAE’s spirit of performance, ambition and national pride at F1 championship race weekend.

17/12/2025

Out of its new hub, Monks provides clients in the region and beyond with talent- and AI-powered scalable and flexible content production.

Out of its new hub, Monks provides clients in the region and beyond with talent and AI-powered scalable and flexible content production.

17/12/2025

Arkub Interactive's Hind Sergieh how AI has enabled XR to read user behaviour in real-time, create spatial content faster, personalise experiences and scale immersive experiences at speed, opening a wider canvas for agencies.

Arkub Interactive's Sergieh how AI has enabled XR to read user behaviour in real-time, create content faster, and personalise experiences.