Create Production

Create Production We’re a high impact production team for brands that understand how to communicate in the digital age.

08/09/2025

Built on the simple truth that love doesn’t always make sense, the films capture those irrational yet passionate choices we make every day.

Director Camron Gold and DOP Mason K Prendergast brought that vision to life in five distinct hero stories, each grounded in relatable, slice-of-life moments.

Senior Producer: Jack Wilkinson
Production Manager: Georges Khalaf
Production Coordinator: Kasandra Valencia
Direction: Camron Gold
1st AD: Ryan Domigpe
2nd AD: Matt Sheel
Photographer: Ziga Mihelcic
DOP: Mason K
Focus puller: Roland Abu Diwan
2nd AC: Ahmed Issa
2nd Unit DOP: Jad Saabi
2nd Unit 1st AC: Zaven Barsoumian
2nd Unit 2nd AC: Rawan
DIT: Charbel. Zoghbi
Sound Recordist: Ed Sheffield
Gaffer: Roland Baghdady
Best Boy: Eddy Maroun
Key Grip: Bojan Tumin
BP Grip: Petar Dordevic
Art Director: Maria Villegas
Props Master: Ilya Zykov
HMU: Vivian Lu
Wardrobe Stylist: Rami Hajj
Veil Artist: Amal Essa
Location Manager: Naser Noman, Sherie Mangaser
Precision Driver: Imran

01/09/2025

An SD card for every angle… and a tear for every gigabyte.

⭐️: .saqer .cabanesjr
🎥:

Special shout-out to and for the inspiration 🤓

’tOvershoot

25/08/2025

Volkswagen Middle East awarded us the opportunity to execute one of their biggest campaigns for 2025 promoting the new lineup of SUV models: Teramont, Touareg, Tiguan, and T-Roc.
Shot over five days across key locations in the UAE, with a production crew of roughly 50 people, this project was a celebration of passion, dedication, and the little moments that make a big impact.



Credits:
Senior Producer: Jack Wilkinson
Production Manager: Georges Khalaf
Production Coordinator: Kasandra Valencia
Direction: Camron Gold
1st AD: Ryan Domigpe
2nd AD: Matt Sheel
Photographer: Ziga Mihelcic
DOP: Mason K
Focus puller: Roland Abu Diwan
2nd AC: Ahmed Issa
2nd Unit DOP: Jad Saabi
2nd Unit 1st AC: Zaven Barsoumian
2nd Unit 2nd AC: Rawan
DIT: Charbel. Zoghbi
Sound Recordist: Ed Sheffield
Gaffer: Roland Baghdady
Best Boy: Eddy Maroun
Key Grip: Bojan Tumin
BP Grip: Petar Dordevic
Art Director: Maria Villegas
Props Master: Ilya Zykov
HMU: Vivian Lu
Wardrobe Stylist: Rami Hajj
Veil Artist: Amal Essa
Location Manager: Naser Noman, Sherie Mangaser
Precision Driver: Imran

15/08/2025

Pressure? We thrive on it. Get a taste of the Italian Percepire L’arte or the art of making it all happen.

Watch Episode 7 of hashtag on YouTube.

12/08/2025

We asked the crew what they always carry on set. Pro tip: don’t forget your 🧠

22/07/2025

To mark 75 years of legacy and the launch of their bold new identity, we partnered with Ahmed Seddiqi to bring their anniversary campaign to life, through a brand film rooted in heritage and shaped by ambition.From concept to screen, this production was a true collaboration, led by Create. and brought to life with the incredible talents of directing duo Simon Morehead & James Hulbert (Sovereigns), DoP Mark Hobz, and Art Director Maria Fontela, whose historically detailed set design paid tribute to the founder’s original workspace.The result is a film that captures the difference time makes, a theme that now sits at the heart of Seddiqi’s refreshed brand direction and regional expansion journey.Grateful to the Ahmed Seddiqi team for their trust and vision. This is only the beginning.

Producer: Jack Wilkinson
Post-Producer: Muhammad Ashraf
Director Duo: SOVEREIGNS
DOP: Mark Hobz
Business Lead: Vanessa Miranda
Executive Creative Director: Kim Jerbo
Creative Director: Omar Roan
Senior Account Manager: Maha Al Refaee
1st AD: Uros Arsenijevic
Casting Coordinator: Kazandra Valencia
Art Director: Shermidh Sattar
Creative Writer: Sana Panjwani
Arabic Copywriter: Nancy Zakaria
Animator: Goncalo Maurao
Designer: Mostafa Ehab

21/07/2025

What is a fan? And how are they made? Sometimes, accidental discoveries can take a team in a whole new direction. Episode 7 of showcases how we arrived at the inevitable result that is “We Create Fans”. Watch now on YouTube: https://www.youtube.com/watch?v=U2GEnx91vuI

08/07/2025

Nothing like a producer breathing deadlines down your neck. 👀🧑‍💻💨��

03/07/2025

Catching waves and aerial shots. 🚁☀️
Special shoutout to and

25/06/2025

He hates to see those teams notifications coming. 🫣📩

Pleased to officially welcome Sovereigns - the powerhouse directing duo of Simon Morehead and James Hulbert, to our rost...
04/06/2025

Pleased to officially welcome Sovereigns - the powerhouse directing duo of Simon Morehead and James Hulbert, to our roster! 🎬

After admiring their bold, distinctive work across standout campaigns and recently collaborating with them on a beautifully crafted campaign for Ahmed Seddiqi, we’re thrilled to have them on board for future projects. Half Aussie, half Brit, fully committed to pushing the boundaries of commercial storytelling, Sovereigns bring a dynamic blend of visual flair, character-driven narratives, and conceptual edge.

Simon’s kaleidoscopic approach to film, fusing mixed formats, rhythmic edits, and a playful sense of surprise keeps audiences constantly engaged. Meanwhile, James’ roots in long-form documentary give him a rare gift for crafting emotionally resonant stories and unexpected perspectives, all anchored in striking performance direction.

Their portfolio spans major global brands including Neom, Cartier, Makeup For Ever, Jo Malone, Emaar, and Samsung, and we can’t wait to see what magic we’ll make together.

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First Al Khail Road
Dubai

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