01/04/2025
Some Dodge dealerships
are offering significant discounts on the Dodge Charger Daytona, with reports of up to $32,000 off the MSRP. This discount is noteworthy given the high starting prices for the 2024 model year, where the Charger Daytona R/T starts at $59,595, and the S**t Pack begins at $73,190 before destination fees. The markdowns may reflect challenges in selling these vehicles at their original price points, especially as Dodge transitions its muscle car lineup to electric models.
The substantial discounts could be attributed to a combination of factors, including market resistance to the high pricing of Dodge’s new EV lineup and an oversupply of unsold inventory from previous years. Some dealerships reportedly have large stocks of
2023 Chargers and Challengers that have been sitting unsold for extended periods.
Additionally, the premium pricing of the electric Charger Daytona models makes them less competitive compared to alternatives like Tesla’s Model 3 or Model Y Performance, which offer similar or better performance at lower price points.
These discounts may appeal to buyers looking for a high-performance vehicle at a reduced cost. However, they also highlight broader challenges for Dodge in balancing its traditional muscle car identity with the higher costs associated with electric vehicle production and market positioning.
