Adeel Akhtar

10/02/2026

10/02/2026

10/02/2026

05/10/2023

02/10/2023

I’ve worked in SEO agencies for the past 10 years. During that time, I have become familiar with how they operate. If you’re looking for the inside scoop on what SEO agencies do, keep scrolling down to find out.
Let’s get started.
What services do SEO agencies provide?
The main service an SEO agency will provide is improving your website’s visibility on the search engine results pages (SERPs).
More search visibility means more organic traffic will be driven to your website, sending more leads or customers to your business.
Services supplied by different agencies vary, but your agency should be able to deliver the following core SEO services for your business.
ServiceWhy you need keyword ResearchTargeting the right keywords is a fundamental part of SEO and separates the winners from the losers. Link AcquisitionLinks are still a ranking factor in Google. So unless you are a big brand, you will need to acquire links to build authority to your website.SEO ReportingReporting enables you to see how your website is performing against your KPIs.Content CreationConsistently publishing content keeps customers engaged with your brand. Technical SEO Even if you have a development team, it pays to have a technical SEO expert diagnose any SEO issues with your website.
Let’s explore these services in more detail.
Keyword research
Keyword research is a common starting point for most SEO campaigns.
The agency will use this research to discover what keywords it needs to focus on to improve your website’s search visibility.
Once your agency has completed the keyword research stage, it will usually present its findings to you.
This may come with a lot of SEO jargon, but don’t worry—I’ve translated some phrases you may hear below:
Search Volume – This refers to the average number of times a user searches for a query in Google each month. Often abbreviated to “SV” or “MSV” (monthly search volume).
Keyword Difficulty – How difficult it is to appear in Google for the keyword.
Keyword Ranking – The position within Google of a particular keyword.
If you were thinking, “I could do this keyword research myself,” then you would be right.
You can.
Benefits of SEO agencies
We have run through what an SEO agency does, but what are the benefits of hiring an SEO agency?
Here are a few:
Fully managed SEO – Allows you to focus on your business.
Access to experienced SEO specialists – You can leverage them for your business.
Access to enterprise SEO tools – Gives you better insights into your website’s SEO.
Achieve your business objectives – Helps your business realize its goals by creating a personalized strategy.
Collaboration with your internal teams – SEOs are used to working with other channels, such as PR, PPC, and affiliates, so they can work with your internal teams if required.
Learn from them – The SEO agency will be more than willing to share its knowledge with you. You can use this as a stepping stone to build your own SEO team further down the line.
The bottom line is that an SEO agency is a good fit for a company that wants a hands-off approach to dealing with SEO.
Hiring an SEO team can be a long process, and attracting SEO talent can be challenging.

02/10/2023

Niche edits are simply a form of link building that are used by website owners to attract more visitors and promote business growth through search engine optimization techniques. In fact, only 22% of content published on the internet will be linked back more than once, which means there is so much untouched potential!
In the realm of SEO strategies, businesses use many diverse methods such as long-tail keywords, EAT audits, keyword analysis, and link building. Among these, link building continues to stand out as an effective approach to boost the ranking of your web pages.

23/09/2023

Just a few months ago, my client's website was struggling with zero traffic. 📉

But, where there's a will, there's a way! 💪 I rolled up my sleeves and embarked on an exciting SEO journey. 🚀

🔍 SEO Audit: First, I delved into the depths of their website to perform a comprehensive SEO audit. The results were staggering - no keyword research and zero content optimization. It was a diamond in the rough waiting to shine! 💎

📊 Keyword Research: Armed with a newfound understanding, I conducted thorough keyword research, uncovering the golden nuggets that would light up their online presence. 🌟

🖌️ Content Optimization: The next step was content rewriting and adding more content to the website. I optimized every piece of content, ensuring it was not just appealing but also aligned with those carefully chosen keywords. 🎨

🌐 Local Citation: We couldn't ignore the importance of local presence. I ventured into the world of guest posts and citations, targeting the UAE's finest websites. 🇦🇪

And! The SEO work started to happen. 📈

📈 Results: The website has witnessed a remarkable transformation! Organic traffic is on the rise, and the client is thrilled with the results. 📈

This journey reminds us that with the right strategy, dedication, and a sprinkle of SEO, you can turn a traffic zero into a traffic hero! 🌟

If you're looking to breathe new life into your online presence, feel free to reach out. I'm here to help you achieve your SEO Success! 💬📩

21/09/2023

Hi All Website Owners

As we adjust to the changes coming down from Google, two things are clear:

#1. Link building is still a MAJOR ranking factor in Google (and other search engines).

#2. It's not going to be easy to position yourself as an expert in your industry and build the necessary authority scores needed to stay on top unless you've got a guru in your pocket. Someone who knows the ins and outs of high-authority link building and can get it done consistently for you.

Sounds pricey.
And time-consuming.

Ready for a "pro tip" straight from the top?

Instead of trying to plan, manage, and monitor all of the hoops and jumps of SEO, sit down with one of our in-house experts and let them set you up with Apex Media Services.


Just tell us your budget and your goals and we'll take it from there.

You'll get a customized link-building campaign complete with anchor texts, hand-selected links, and reports that show your progress... PLUS your own personal guru to make it happen seamlessly for you!

With Apex Media Services Managed Services, you'll start getting more traffic, better search engine rankings, and increased revenue sooner than you thought possible.

Some common Q & A:
Is it helpful for new websites just starting out? Yes, indeed.
Can this help with recovery from a large rankings drop? Absolutely.
Will this work for difficult niches like CBD? It's perfect for that.

Have more questions? Ready to get your site reviewed so you can dive in? Grab a free strategy call with our team now to walk through it with a pro.

Talk with an Expert Today



Cheers!
Adeel, Head of SEO @ Authority Builders

17/09/2023

In 1998, 24 years ago, Google officially launched.

Since then, a lot has changed, but one thing has remained the same. You might still be very successful online if you focus on the basics.

Now you probably ask yourself what factors to consider when optimizing your website? How can you improve the ranking? How to generate traffic in such a competitive environment?

Your website needs to be user-friendly and provide useful information and valuable content to your visitors.

There are so many factors to consider when optimizing your website.

Here are 5 strategies to help you get more visitors and boost your search engine rankings.

Contact for inquiry:
, , , , , ,

17/09/2023

🌟 Attention Content Creators and Website Owners! 🌟

Are you looking to boost your online presence and increase your website's authority? Look no further! As a guest post seller, I've curated a handpicked list of high-quality websites across various niches that are open for guest posting opportunities.

These sites have impressive Domain Authority (DA) and can provide a significant SEO boost to your content. Whether you're in the health and wellness niche, technology, travel, or any other field, we've got you covered.

If you're interested in elevating your content strategy and reaching a wider audience, drop me a message or comment below, and I'll be happy to share the details with you. Let's collaborate and take your online presence to new heights! 🚀📈