12/12/2025
After three intensive days that transformed the UAE capital into a global arena for the future of media, content, and entertainment, BRIDGE Summit 2025 concluded its inaugural edition, held from December 8–10 at the Abu Dhabi National Exhibition Centre (ADNEC). As the world’s largest debut media event, the Summit established the foundations of a new global media ecosystem, opening expansive avenues for the evolution of storytelling, the content industries, and AI governance in an era defined by technical complexity and rapid digital advancement.
The Summit drew more than 40,000 participants from 182 countries, while its live broadcast on X generated 57.5 million views across 190 countries. Viewership included 11.7 million from the United States, 6.5 million from Japan, 6.3 million from the United Kingdom, 4.4 million from France, 3.9 million from Indonesia, 4 million from Brazil, and 4.5 million from Saudi Arabia, alongside 16.2 million views from the rest of the world.
Engagement on the Summit’s official app accelerated at remarkable speed, propelling it to the #1 position in the UAE Apple Store Business category. Over the course of the event, the app recorded 5.4 million interactions, more than one million searches, 32,315 messages exchanged, and 1,276 meetings scheduled and completed.
The Summit recorded wide visibility, with a media reach of 834 million across traditional and digital channels, underscoring its importance and resonance with diverse audiences across various regions. Other platforms also logged more than 509 million impressions, reflecting the scale of engagement and the high level of visibility achieved across social networks.
The Summit’s website registered 67,000 participants, further highlighting the international momentum surrounding the inaugural edition and its growing presence in the global media and content landscape.
