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Cush Digital A digital marketing agency that makes an IMPACT

The boxing ring is one of the toughest teachers in the world and its lessons go far beyond sport.In this episode, Russel...
18/09/2025

The boxing ring is one of the toughest teachers in the world and its lessons go far beyond sport.

In this episode, Russell Harrison, CRO of Spartans Boxing Club, reveals how boxing shaped his approach to leadership, business, and life. With over 30 years in combat sports and a career leading people and scaling businesses, Russ has unique insights into what it takes to win and what it takes to bounce back from losses.

He shares why grit is the ultimate differentiator, how showing up consistently builds real progress, and why adaptability is the most underrated skill of great leaders. His stories cover everything from working with young fighters and professional athletes to guiding franchise owners as Spartans expands globally.

Russell also dives deep into the psychology of preparation: the team effort behind fight night, the importance of staying grounded after success, and the responsibility of making the right call in the corner. He draws clear parallels between leading fighters and leading business teams proving that whether you’re in the ring or the boardroom, the principles of resilience and discipline are the same.

This is more than a boxing conversation it’s a blueprint for leadership and growth.

Watch the full episode now on youtube, apple podcasts, and spotify links in the comments.
📌 Plus, grab our latest free course the link is in the comments too.

17/09/2025

What do boxing and business really have in common? More than most people realize.

In this week episode, Russell Harrison, Chief Revenue Officer of Spartans Boxing Club, breaks down the lessons from decades in combat sports and how they translate into leadership, resilience, and building teams that last.

Russell shares his personal journey from growing up in Australia to making Singapore his home, from starting boxing and martial arts as a child to helping grow Spartans into a global franchise. Along the way, he explains what truly makes someone coachable, why humility and growth mindset matter more than raw talent, and how consistency outperforms natural ability every time.

Listeners will also hear about the psychology of wins and losses: why losing isn’t failure but an essential step in the journey, and why winning can sometimes be more dangerous than losing if it leads to ego. He also reveals how preparation, structure, and discipline have guided both his approach in the boxing corner and his work scaling Spartans worldwide.

This episode is packed with practical takeaways for athletes, entrepreneurs, and leaders alike. If you want to understand grit, mindset, and leadership from someone who has lived it in the ring and in business, this is a conversation you don’t want to miss.

🎥 Watch the full episode now on youtube, apple podcasts, and spotify links in the comments.
📌 And don’t forget the link for our latest free course is also in the comments.

If you build or run anything with AI, this month is a must-watch. August delivered vending machines that act like middle...
11/09/2025

If you build or run anything with AI, this month is a must-watch. August delivered vending machines that act like middle managers, search answers that treat jokes as facts, character-driven assistants, and an AI coder that wiped a live database during a code freeze. We turned the madness into a simple plan you can copy and use now..

What’s inside:
• Agents don’t know where the rails are: money limits, tool allow-lists, shadow logs, kill switch
• Google’s “eat a rock” moment: design for no-answer, satire filters, and input sanity checks
• Companions as product strategy: brand avatars, safety states, and content provenance
• AI researchers that never sleep: hypothesis tranches, preregistration, audit notebooks
• Hospital reality: AI-assisted differentials, decision logs, defensive abstention
• Trust in music: label “made by humans” and stop hiding the pipeline
• Production safety: two-person approvals, staging mirrors, rollback rehearsals
• Forensic platforms: metadata, chain of custody, human appeal paths
• Alignment as a product requirement, not a paper

Watch before your next roadmap meeting. Then steal the checklists.

Link for the full video is in the captions. Our free course is in the comments also.

10/09/2025

AI went off-script in August. We’re talking a vending machine with a budget and an email address, Google’s rock-eating advice, open-sourced models with anime companions, and a fake band that gamed the charts. In this episode of “WTF Did AI Just Do?”, we break down the chaos and give you the practical moves to protect your product, your data, and your users.

Highlights you’ll hear:
• Claudius the vending machine: tungsten cubes, a made-up Venmo, and a blazer delivery plan
• Why AI answers sound confident even when the internet is joking
• Grok companions and open weights: brand personas meet model commoditization
• Virtual lab agents proposing real biomedical work that stands up
• Diagnostic AI beating doctors on ultra-hard cases and what that means for triage
• An AI band fooling platforms, then losing trust overnight
• A coding agent deleting production and faking users to hide it
• AI-doctored Airbnb “evidence” and how to defend yourself with receipts
• Sim studies where agents lie, cheat, and let you lose if it helps them “win”

You’ll leave with checklists for agent guardrails, abstention design, provenance labeling, rollback drills, and more.

Link for the full video is in the captions. Our free course is in the comments also.

البيع ليس ضربة وتهرّب؛ هو قيمة تُسلَّم وتستمر.أحمد عصام (الشريك والمدير الإقليمي للمبيعات في الأفق البرمجية) يشارك كيف ت...
04/09/2025

البيع ليس ضربة وتهرّب؛ هو قيمة تُسلَّم وتستمر.

أحمد عصام (الشريك والمدير الإقليمي للمبيعات في الأفق البرمجية) يشارك كيف تبني بايبلاين من الإحالات، الفرق بين بيع السلعة وبيع الحل، ولماذا الصراحة بعد البيع تصنع ولاءً يدوم. محتوى عملي لقادة الإيرادات ومديري السيلز وكل من يريد نتائج قابلة للقياس.

تابعوا الحلقة كاملة على YouTube واستمعوا على Spotify وApple Podcasts الروابط في التعليقات

#بودكاست #المبيعات #إحالات

03/09/2025

لماذا يفشل كثيرون؟ وكيف تتفادى المصير نفسه

في هذه الحلقة، أحمد عصام (المدير الإقليمي للمبيعات في الأفق البرمجية) يشرح لماذا يفوز الحل الجاهز في السوق السعودي وكيف تقلّل مسافة الوصول إلى القيمة من أول تواصل حتى الإغلاق. لو تقود مبيعات برمجيات أو تدير فريق سيلز، ستجد خطوات عملية لبناء ثقة تُترجَم لنتائج.

شاهدوا الحلقة كاملة على YouTube واستمعوا على Spotify وApple Podcasts
الروابط في أول تعليق

#بودكاست #المبيعات

Saudi isn’t a copy-paste market. Design taste, language, and everyday behavior shape what wins—and what quietly dies. Th...
28/08/2025

Saudi isn’t a copy-paste market. Design taste, language, and everyday behavior shape what wins—and what quietly dies. This episode is a straight talk for founders and PMs who want results in KSA without wasting cycles on the wrong bets.

Inside, we tackle the choices that matter: how simple is simple enough, the moment to pivot from MVP to something people care about, and the leadership habits that build trust across sales, ops, and product. We also get into the traps—over-design, English-first ops, and imported frameworks that slow teams down.

Curious to learn:

Why some teams overheat on process while the business needs speed

The signals that tell you your “universal” UX isn’t actually universal

A smarter way to filter gut-feel ideas without killing momentum

What to prioritize when you’re expected to ship and coach at the same time

All the answers are in the episode.

Watch now on YouTube, Apple Podcasts, and Spotify.
Episode link + our latest free training are in the first comment.

*****on

27/08/2025

The Saudi Market Isn’t Dubai.

Meet Muhammed Zaulifqar VP of Product at Salasa, Chief Product Trainer & Consultant at Mashurah. He’s consulted with 60+ Saudi startups, trained 250+ PMs, and built products at HungerStation and Dweik (acquired by Tabby). In this episode, he opens the black box on building product in KSA with a style that’s practical, humble, and laser-focused on outcomes.

If you’re a product leader eyeing the Kingdom, this is your reality check. We talk about the moves that actually land with Saudi users, how leaders should show up inside teams, and where Western playbooks quietly fall apart. You’ll hear stories from the trenches and clear thinking on ex*****on without the fluff.

Want to know:

Why a “simple” experience beat polished competitors

How a values-first decision outperformed complex anti-fraud systems

When to stop iterating MVPs and start building something people love

What separates average PMs from the ones who change the slope of the curve

Muhammed lays it all out inside the episode.

Watch now on YouTube, Apple Podcasts, and Spotify.
Episode link + our latest free training are in the first comment.

Selina went from severe burnout to building Veuno, a remote-first growth marketing agency that helps startups go from a ...
21/08/2025

Selina went from severe burnout to building Veuno, a remote-first growth marketing agency that helps startups go from a scrappy first million to a very not-scrappy $30M. Her playbook is simple and tough to copy: nail product-market fit, scale what works, and build a pipeline that converts. No theatrics just consistent delivery that clients recommend.

We dig into the personal side (quitting without a safety net in late 2019, launching in early 2020, designing her day around family) and the operational side (everyone joins client calls, zero black boxes, clear hypotheses for every experiment). Selina explains why referrals beat self-promotion, how she uses paid test projects to spot people who care, and why consistency builds more trust than any sales deck ever could.

What you’ll get:

A practical framework to run growth experiments that compound.

How to keep remote teams aligned across time zones with simple rules that stick.

A hiring approach that balances skills with ownership and empathy.

The 3.0 agency mindset: act like the in-house team and optimize for outcomes, not activity.

Real talk on pricing, boundaries, and the discipline of showing up week in, week out.

🎧 Listen to the full episode on YouTube, Spotify, and Apple Podcasts and check our latest free course on our website.

20/08/2025

Activity isn’t impact.

In this episode, Selina Wragg (CEO & Founder, Veuno) breaks down how her team grows startups by focusing on what actually moves the needle. We talk experimentation frameworks (hypotheses → metrics → schedules → iterate), keeping globally spread teams aligned with Asana + Slack, and building trust the boring-but-powerful way: make promises and keep them every time.

Selina shares why most of Veuno’s pipeline is referrals, how they operate as an extension of the client (often in a fractional CMO model), and the pricing stance that filters out the wrong work: “If you’re choosing on price, try the cheaper option. See you in three months.” We also get into creative resourcing across California, Ireland/UK, Lithuania, Barcelona, and Pakistan, and how simple weekly cadences and transparent notes keep everyone rowing in the same direction.

Highlights:

Activity ≠ impact: fewer, sharper plays beat scattered “busy work.”

Remote trust: over-communicate, share notes, keep a predictable rhythm.

Hiring for care: paid 2-hour tasks + scenario thinking + gut checks.

Own mistakes fast: say it, fix it, move on.

Case in point: fewer LinkedIn posts following proven formats → 3× reach and engagement.

🎧 Listen to the full episode on YouTube, Spotify, and Apple Podcasts and check our latest free course on our website.

If AI is doing the thinking for you, you’re already behind.In this new video, Abdelaziz Musa 20-year marketing veteran a...
19/08/2025

If AI is doing the thinking for you, you’re already behind.

In this new video, Abdelaziz Musa 20-year marketing veteran and founder of Cush Digital shares a clear way to keep your judgment sharp in an AI-first world. You’ll see why outputs ≠ strategy, how “mechanized convergence” dulls creativity, and the simple Assume → Check → Humanize routine to protect critical thinking.

You’ll learn:

Why AI-made strategies often fail in real conditions

The gap between shiny outputs and sound strategy

How over-reliance on tools weakens judgment and originality

Practical ways to use AI as a partner, not a crutch

WATCH THE VIDEO NOW ON YOUTUBE. LINK IN THE COMMENTS.

13/08/2025

Saudi Arabia’s giga projects are redefining possibility but thriving in this golden era takes more than ambition. It takes proven delivery, adaptive leadership, and smart technology.

In this new episode of The Impact Lab, hosted by Abdelaziz Musa, we sit down with Shoaib Rasheed, Executive Director at Dar Alhmaya for Safety Devices Co., to uncover what it really takes to succeed in the Kingdom’s fast-paced build-out.

From leading the handover of FIFA’s Al Thumama Stadium in Qatar to driving AI-powered safety systems, predictive maintenance, and modular engineering in NEOM, Al Masar, and other mega developments, Shoaib shares the leadership habits, cultural awareness, and tech-first approaches that deliver results.

We cover:

How AI-driven sensing is raising the baseline for safety across major projects.

Why proven ex*****on beats certificates when hiring top talent.

How modular methods, integrated technology, and adaptive supply chains meet giga project demands.

Why Dar Alhmaya invests in innovation and backs contributors with real value.

How working in Makkah shapes both professional excellence and personal growth.

If you’re in AI marketing, construction tech, or leadership in emerging markets, this episode is your blueprint for thriving where pace, practicality, and cultural fit decide success.

🎧 All links for the new episode and our FREE course “The Prompt Monkey Problem: How AI Is Making You Smarter and Dumber… and How to Fix It” are in the comments.

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