Cush Digital, Sharjah Publishing City Free Zone, UAE, Sharjah (2025)

07/08/2025

New Episode Out Now: WTF Did AI Just Do?

Last month, AI didn’t just move fast — it got weird.

From Elon Musk’s Grok 4 going full Mecha-Hitler to YouTube cutting monetization for AI-generated content, July’s AI news cycle was a mix of terrifying breakthroughs and ethical breakdowns. And we’re breaking it all down in this week’s episode of The Impact Lab.

🚨 Topics we’re tackling:

Is ChatGPT actually rotting our brains?
How AI gave a paralyzed woman her voice back — in her own voice
The truth about deceptive AI models that are trained to lie
🪞 Why Grok’s antisemitic rant wasn’t a glitch, it was a reflection
How side-hustle culture and prompt monkeys are setting Gen Z up to fail
Why using AI without real understanding is career su***de
The AI arms race: it’s here, and we’re still not prioritizing safety

Whether you’re excited or anxious about the future of AI, this isn’t a hype reel, it’s a deep, sometimes uncomfortable look at the real impact of emerging tech.

And if you’re still writing lazy prompts and calling it “AI skills”
You need to check out our new FREE course:

The Prompt Monkey Problem: How AI Is Making You Smarter and Dumber and How to Fix It

Complete it and get access to a special discount for our premium course: The Impact Marketing System

Start now → link in first comment

06/08/2025

AI is getting weird, powerful, and complicated. Here’s the briefing you need to make sense of it all.

Our new podcast episode, "WTF Did AI Just Do? #2," is live! We cut through the noise to find the business and societal impact of the latest AI news.

Here's what we're dissecting:
🤯 Grok's "Mecha-Hitler" Bot: The massive risk of training AI on unfiltered data.
💰 YouTube's AI Ban: A major policy shift that will reshape the creator economy.
❤️ A Voice Reborn: The powerful story of how AI restored a paralyzed woman's ability to speak.

The thread tying this all together? The growing risk of becoming a "Prompt Monkey" someone who lets AI do the thinking for them, instead of with them.

This is a threat to every industry. So, after you listen, we have your next step.

We’ve launched a 100% free course to solve this problem: "The Prompt Monkey Problem: How AI is making you Smarter and Dumber, and how to fix it."

Your Action Plan:
1️⃣ Listen to the Episode: Understand the landscape.
2️⃣ Enroll in the Course: Sharpen your strategic skills.

Links for both are waiting for you in the comments.

31/07/2025

Transforming Road Safety with AI – Featuring Cameron Tope!

In this exclusive episode of The Impact Lab, we dive into how Cameron Tope, CEO of Rooya, is using AI-powered telematics to reshape road safety in the Middle East! 🚗

Cameron shares his journey from being an actuary to launching a successful AI startup, revealing:

The importance of risk modeling for business decisions
Why Saudi Arabia’s Vision 2030 is the perfect market for AI innovation
The loneliness of being a founder and what keeps him going
The real challenges of fundraising and scaling a tech company

Don’t miss out on this insightful conversation - watch now!

🎧 Full episode out now on
YouTube | Spotify | Apple Podcasts
Links in the comments

30/07/2025

New Episode: Building a Business from Risk and AI with Cameron Tope!

In this episode of The Impact Lab, we’re joined by Cameron Tope, Founder of Rooya, a computer vision telematics company revolutionizing road safety in the UK and the Middle East. 🚘

Cameron shares his journey from actuary to entrepreneur, and how he's using AI-powered telematics to improve road safety in Saudi Arabia. 🌍

🎙️ What’s in this episode?

The power of risk modeling for business decisions

The loneliness of startups and why grit matters more than IQ

Why Saudi Arabia’s Vision 2030 is the ideal testbed for AI technology

The challenges and rewards of fundraising and scaling a tech company

🎧 Full episode out now on
YouTube | Spotify | Apple Podcasts
Links in the comments

29/07/2025

AI makes you faster but if you skip the fundamentals, you’re not getting smarter.

He delivered the work.
It looked solid.
But when the questions came, he collapsed.
Because he didn’t know what AI had written.

He didn’t have the marketing knowledge he should’ve had.
No strategy. No audience logic. No credibility.

This is happening more than you think.
Don't let it happen to you.

📅 July 31st
🕔 5PM KSA / 6PM UAE
🎓 The Prompt Monkey Problem
Free live course on Zoom.
No replays. No fluff. Just the mindset and tools to actually grow.

👉 Register now link in comments.

26/07/2025

You can spot it a mile away.

The person who leans too hard on AI.
Everything sounds smart, until they have to explain it.
And then... silence.

I’ve seen it in brainstorms, pitch calls, even performance reviews.
Someone brings AI-generated brilliance, but no understanding behind it.
No fundamentals. No clarity. No ownership.

It’s not a tech problem, it’s a thinking problem.

If you’ve ever cringed watching someone crash like that or felt it happen to you, this is your chance to do better.

Share that moment.
Let others learn from it, so they don’t lose the trust you worked hard to earn.

July 31st | 🕔 5PM KSA / 6PM UAE

The Prompt Monkey Problem: Why AI Is Making You Smarter… and Dumber

free, live, no fluff.
Link in comments - register now

25/07/2025

Algorithms are built to make you feel right, validated, and happy. It’s called Reinforcement Learning from Human Feedback (RLHF): you ask → AI says what pleases you → you feel smart → you come back for more

But here’s the catch:

AI echoes your beliefs rather than challenging them.

It rewards confidence over accuracy, so you see bold answers even when they’re wrong.

You build a polished image in AI’s mirror, but it might not reflect reality.

👉 The danger: You start believing what AI tells you, even when it’s just “you-shaped validation.” That’s how you end up with a fake image of what you really know.

If you want to escape the echo chamber and build real thinking skills, I’m hosting a free live course:

The Prompt Monkey Problem: Why AI Is Making You Smarter… and Dumber

July 31 | 🕔 5 PM KSA/EGY – 6 PM UAE
Live on Zoom • Register now (link in comments)

Let’s stop pretending AI is a smarter you and start making you smarter.

24/07/2025

Which one are you right now? Be honest

❌ Using AI without understanding a thing
✅ Or finally learning how to think with it before it costs you your credibility?

We’re running a free live course to help you stop being a prompt monkey and start being the strategic mind in the room.

The Prompt Monkey Problem: Why AI Is Making You Smarter… and Dumber

July 31 | 🕔 5PM KSA / 6PM UAE
Live on Zoom

Link in comments , register now and tag a teammate who needs this.

24/07/2025

Your Creative Edge is at Risk - Here’s Why
Tools are improving. Outputs are quicker. But the real skills?
They’re getting neglected.

In this week’s episode of The Impact Lab, Steve Johnson from Furthermore breaks down what designers are quietly losing to AI and how to rebuild the rituals that fuel real creativity.

If you care about original thinking, bold ideas, and keeping your creative brain sharp, this one’s a must-listen.

🎧 Full episode out now on
YouTube | Spotify | Apple Podcasts
Links in the comments

23/07/2025

When you’ve got no clue what AI just wrote for you, but you're holding on like your career depends on it. (It kinda does.)

Don’t be that marketer.
Learn how to think, not just prompt.

Free live course - The Prompt Monkey Problem: Why AI Is Making You Smarter… and Dumber

📅 July 31
🕔 5PM KSA / 6PM UAE
On Zoom

Register now - link in comments.

23/07/2025

Hooked on AI? You Might Be Losing Your Edge.

AI made you faster but did it make you better?
Designers are skipping the hard parts.
Moodboards are dead. Layer names are chaos. And everyone’s defaulting to the same rounded corner UI.

Steve Johnson (Founder of Furthermore & Co-Founder of Go Jauntly) joins Aziz Musa on The Impact Lab to break down what AI’s really doing to our creative brains and why prompt monkeys won’t survive the next evolution.

If you lead a team, work in UX, or just want to keep your edge, this episode is a wake-up call.

🎧 Listen to the full episode now
YouTube | Spotify | Apple Podcasts
Links in the comments

22/07/2025

هل تعتقد أن عدسات الواقع المعزز مجرد وسيلة للترفيه؟ 🤔
في الواقع، أصبحت جزءاً من السلوك اليومي لدى الشباب في المملكة العربية السعودية.

📱 أكثر من 90٪ من مستخدمي سناب شات في السعودية يتفاعلون مع عدسات AR يومياً،
⏱️ ويقضون أكثر من 35 دقيقة يومياً داخل التطبيق!

💡 لم تعد العدسات التفاعلية مجرد صيحة مؤقتة،
بل أصبحت أداة تسويقية فعّالة تعزز الوعي، وتُقدّم تجربة تفاعلية حقيقية للعلامة التجارية.

إذا كنت تستهدف السوق السعودي، اسأل نفسك:
هل تمثل علامتك جزءاً من هذه التجربة اليومية؟

#السعودية #رؤية2030

Cush Digital

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