Bilal Bin Yousaf

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Bilal Bin Yousaf Performance Marketing Specialist | Expert in Google Ads, Meta Ads & Email Campaigns | Helping Businesses Achieve ROI-Driven Digital Success

Isn’t it cool when your campaigns actually work the way you imagined?You're running multiple ads for different courses t...
31/07/2025

Isn’t it cool when your campaigns actually work the way you imagined?
You're running multiple ads for different courses targeting different industries, and boom… the leads start rolling in from exactly where they should! 😎

Running a campaign for Food Safety?
You get leads from hotels, restaurants, catering companies.
Promoting medical courses?
Hospitals, clinics, nurseries start filling the form.
Pushing BICSc training?
Facility management companies all across the UAE show interest.

And the best part? These are some of the top companies in the UAE.
This is when marketing doesn’t just feel like work it feels like magic.

Nope, no exciting news today.Didn’t land a new job.Didn’t complete a certification.Didn’t launch a side hustle.Just me.O...
30/07/2025

Nope, no exciting news today.
Didn’t land a new job.
Didn’t complete a certification.
Didn’t launch a side hustle.

Just me.
On your feed.
No deeper message. No "key takeaways." Just a human being… being human.

I just built my first AI Agent using n8n, Google Gemini, and Gmail.Now when I tell it, “Send an email to X,” it writes t...
28/07/2025

I just built my first AI Agent using n8n, Google Gemini, and Gmail.

Now when I tell it, “Send an email to X,” it writes the message and sends it on its own.

No complex coding. Just connecting a few tools and figuring it out step by step.

As a digital marketer, I’ve worked a lot with automation and workflows. But this felt like something different

And it got me thinking...

Does building small AI agents fit into what we already do? Or is it a completely new direction?

To me, it actually felt like an add-on. We already deal with:

Trigger-based actions
Personalization
Workflow automation
Making tools work together

So building a small system like this didn’t feel like a leap, more like an upgrade.

If you're into paid media, automation, or just making things more efficient, this is definitely worth exploring.

Anyone else playing around with these kinds of tools or ideas?

🔴 A live session with Prof Debanga Raj Neog, Ph.D. is currently underway on the topic: "Harnessing Generative AI for Pro...
24/07/2025

🔴 A live session with Prof Debanga Raj Neog, Ph.D. is currently underway on the topic: "Harnessing Generative AI for Programming and Practical Skill Development."

If you're interested in exploring how AI is reshaping programming and real-world skills, don’t miss this.
🔗 Join here: https://shorturl.at/6GOjT

Interviewers often ask: “How do you stay updated?”

One effective way is to follow industry leaders, subscribe to resources like Think with Google, and attend webinars like this to stay in touch with what’s next.

Grateful for the kind words!It’s always a pleasure to guide, inspire, and share knowledge.Here's what a few amazing peop...
23/07/2025

Grateful for the kind words!
It’s always a pleasure to guide, inspire, and share knowledge.

Here's what a few amazing people had to say after our recent sessions. 💬

If you'd like to leave a review on Google, you can do so here: https://g.page/r/Ce3tNr3oszNKEAI/review

Recruiter: Why do you want to leave your current company and join ours?Me:I’m in search of spiritual power and growth.La...
22/07/2025

Recruiter: Why do you want to leave your current company and join ours?

Me:
I’m in search of spiritual power and growth.
Last night, while sleeping, I saw the whole world in darkness...
But from the far corner, there was a light.
I started chasing it.
I climbed mountains. I crossed oceans.
I gave up everything just to follow that light.
And finally… it led me to a building with your company’s banner.
I think this is the only place where I’ll find peace and spiritual power.
Beep... beep... beep...

Like seriously,
What kind of question is this?

Of course I’m looking for a better opportunity.
To learn more.
To earn more.
To grow.

Instead of asking why I’m leaving,
Ask what value I can bring to the table,
And what you can offer in return.

Let’s stop pretending this is a marriage proposal.
It’s just a job switch. Let’s keep it real.

Can any HR genuinely explain why this question still exists in every interview?
Genuinely curious.

Bilalbinyousaf.com

From cash to crypto! its HUGEJust saw you can now recharge your SIM using cryptocurrency in the UAE.  🇦🇪 continues to le...
21/07/2025

From cash to crypto! its HUGE

Just saw you can now recharge your SIM using cryptocurrency in the UAE. 🇦🇪 continues to lead by example, blending tech, convenience, and vision.

A weekend well spent 🌊Nothing beats the calm of the water and a swim under the sun to reset the mind. Took some time off...
21/07/2025

A weekend well spent 🌊

Nothing beats the calm of the water and a swim under the sun to reset the mind. Took some time off to recharge, and now feeling refreshed, focused, and ready to take on the new week with full energy!

Let’s make it productive. Let’s make it count. 💪

They wasted my time, my sleep… and honestly, my energy.Why are we like this?We expect people to help us, guide us, suppo...
20/07/2025

They wasted my time, my sleep… and honestly, my energy.

Why are we like this?

We expect people to help us, guide us, support us but when someone actually does it, we don’t show up. We take it for granted.

And then we complain “Why are they charging?” “Why don’t they support others for free?”
But the truth is, it’s us who push them to make that decision.

Even gem like Zeeshan Usmani once complained in his video that when he used to give free counseling sessions, most people wouldn’t even bother to show up, and he’d be sitting there, waiting, after putting aside his own important tasks.

Sadly, I’m facing the same thing.

When I made my website, I added an option to book a free 30-min meeting, for anyone who needed help with their digital marketing career or wanted advice for their business.

I genuinely did it to give back, to support people who might not be able to afford paid consultancy.

But the response has been really disheartening.

It’s been a few months now, and the pattern is clear. 3 out of 4 people simply don’t show up.

This Sunday, two people booked calls for 10 AM. I pushed myself out of bed early (even though I didn’t want to), got ready, freshened up, and sat down all prepared for the call…

No one showed up.
No message. No apology. Nothing.

And the funny part?

One of them even asked me earlier, “Why are you offering it for free? Others charge $150.”
I told her, “Because I genuinely want to help.”
She was like, “O, Wow"

Well, I didn’t say it… but here’s what I felt:
“I am nice. But you aren’t”

It’s not about the money. It’s about respecting someone's time.
Now I’m seriously thinking about charging a small fee, not to make money, but just so people take it seriously.

What do you think?
Should I start charging for these sessions just to make sure people actually show up and value them?

How I Secured a 6-Figure Job in Dubai with Just 7 Months of Marketing Experience, And Today, I’ve Completed 2 Years Here...
17/07/2025

How I Secured a 6-Figure Job in Dubai with Just 7 Months of Marketing Experience, And Today, I’ve Completed 2 Years Here

It all started back in 2022 when I was about to graduate, but deep down I was afraid to enter the job market with skills that, according to me, were not enough. There’s a famous saying:
“Hard times teach you the most.”
I started looking for new, market-in-demand, and advanced skills. I did “Fundamentals of Digital Marketing” from Google Skillshop, and that was the time I realized the true potential of digital marketing. Soon after completing this course, I got a chance to start my internship at one of the leading digital communications agencies in Pakistan. There, I got a chance to practically apply the skills I had learned. I did that internship for 7 months only.

During the internship and also in my final semesters, my elder brother Engr M Ismail Khan offered me to come to Dubai. But I refused. I thought it's not the right time as I was not skilled enough to secure a job in an international and competitive market like Dubai.

After quitting the internship, I decided to take a break and also to further upskill myself through courses. So I moved to my village, Jallozai. But it turned out to be the wrong decision because during the 3-month break, I spent almost 4 weeks in hospitals, assisting or helping one or another relative, time to time.

It happens, and it’s the beauty of village life, that you always have someone by your side in hard times, as long as it’s not affecting your productivity. But since it was affecting mine, I moved back to Islamabad. It wasn’t for a job, not for projects, not for university — but solely for learning.

I stayed there for 4 months and went through all the targeted courses and learning.
During those 4 months, I secured around 5 certificates in digital marketing, paid media, social media, content, etc., all now shining proudly on my CV. These were actually diploma-level courses from Google on Coursera, consisting of 7 courses in total.

Special thanks to Zeeshan-ul-hassan Usmani, as I explored these courses after watching his video on “How to Learn Digital Marketing.” (Link in comments)
I’ll always be grateful to him.
Stay blessed, Zeeshani Sahab. 🙏

After completing 5 courses, I realized that it’s now enough to proceed with job hunting in Dubai. So I informed my brother Engr. Ismail to go ahead with the due process and required documentation.
It was April 29, 2023, four days after Eid, when I landed at Dubai International Airport. Within two days, I was all set to start job hunting, and so I did. I became active on LinkedIn and Indeed, the top job hunting sites in the UAE.

After just 10 days of coming to the UAE, I received a call from a real estate company in Abu Dhabi. They interviewed me, and I got selected.
But here comes the twist: they agreed on a good basic salary but said, “Spend one week with us and then we will decide.” I said OK. I started and completed the week — but still didn’t get any clear response on my visa.

One thing worth mentioning, after I started job hunting and saw the response, interview calls, and salary scales, I became very confident that with God’s grace and my parents’ prayers, I would surely secure a job here.
Otherwise, before coming, I was a bit afraid that I might not be able to secure a job in my field, so I had mentally prepared myself that even if I have to do a security job, I’ll do it, but I won’t go back... ahh.

So after completing one week in Abu Dhabi, I came back to Dubai — without informing the company, as they were asking me to spend one more week. Everyone around me was suggesting not to leave the company, saying “UAE market is like this, you have to compromise.” But I noticed their behaviour was very unprofessional.
I had to wait for their manager for half a day to check my assignment, because his office time was 2 PM, and then it was totally up to him whether to give time or not. This happened for 4 days.

So I replied, it’s better to do some other profile job instead of working with them.
On Monday, the company messaged me:
“Where are you? Come to the office.”
I responded:
“One week is enough to judge a person. Now if you want me to continue, send a signed offer letter — otherwise don’t waste your time, and mine as well.”
Chapter closed.

I started applying again, and after two weeks, I got another call from a company. The interview went well, and I got selected for the second round of the interview.

I got selected among 52 applicants, and I believe it happened because of those certifications, I was able to answer almost every question I was asked in the interview.

And after the second interview with the Vice Chairman of the company, I finally started my first job in Dubai, with only 7 months of experience. on June 5, 2023.

This month, I completed almost 2 years.
These 2 years have been very rewarding. I’ve learned a lot, upskilled myself a lot. If you want to check what I do and how I do it, visit my website:
Link: bilalbinyousaf.com

If you want me to continue this series, about interview process, CV tips, job hunting, marketing pay scales in Dubai, or anything else, comment below.

Would love to help others in their journey too.

Instagram is entering the   chat, and this could change a lot.Instagram has started allowing   and   to index public pos...
16/07/2025

Instagram is entering the chat, and this could change a lot.

Instagram has started allowing and to index public posts from professional accounts.

Research from Sprout Social found that 41% of Gen Z now use social platforms as their primary way to search online, ahead of traditional search engines at 31%. In fact, a Forbes study found a 25% decrease in Gen Z using Google as a search engine.

Not just your profile name or bio — but actual Reels, carousels, captions, and hashtags. Yes, your content can now show up in Google search results.

This is a huge shift. Instagram is no longer just about engagement or trends, it’s becoming a searchable content platform.

Here’s what this really means:

🔍 Your content can now be discovered outside of Instagram
📈 Influencers and brands focused on specific topics can build visibility through search
💡 SEO is no longer just for websites — Instagram content needs keywords too

If this direction continues, we might see:
New SEO tools built specifically for Instagram.
Brands optimizing Reels like they optimize blog posts.
Social media managers thinking like search marketers.

Instagram isn’t just a social platform anymore — it’s becoming a part of the search ecosystem.

If you’re creating content, this is the right time to think long-term: visibility, discoverability, and strategic keywords.

Are you ready to adapt to the Social SEO era?

Someone reached out to me recently, frustrated with a Meta Ads campaign that was burning budget but delivering very litt...
15/07/2025

Someone reached out to me recently, frustrated with a Meta Ads campaign that was burning budget but delivering very little in return. Here’s a quick breakdown of what I found, sharing it here in case it helps others avoid the same pitfalls 👇

📌First
They uploaded a customer list and added over 50+ interest-based signals. Meta doesn’t like mixed signals. Either go with a Custom Audience or simplified targeting, not both.

📌Second
When you feed the algorithm with 40+ job titles, interests, and behaviors, you actually limit its power. Meta now suggests giving minimal targeting (or none!) and letting creative and delivery optimization do the work.

📌Third
The detailed targeting here felt more suited to B2B or business services and are very diversed, not seems for immigration services, which was the actual goal. Always align your targeting and messaging to your offer.

📌Fourth
Only 1 creative??. In today’s Meta landscape, you NEED at least 5 variations (mix of reels + graphics, each with different hooks and copy) to give Meta options and let it pick what resonates.

📌Fifth:
These were just insights from a screenshot. There might be more under the hood.

hashtag hashtag hashtag hashtag hashtag hashtag

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