29/05/2026
ST. JOHNโS, Antigua and Barbuda โ 29th May 2026.
Prime Minister the Rt. Hon. Gaston Browne has reaffirmed his governmentโs commitment to attracting more high-end luxury hotel developments to Antigua and Barbuda, describing the model as one that benefits investors, workers, and the country alike.
Speaking on Thursday at Long Bay during the official groundbreaking ceremony for the US$200 million Long Bay Zen Resort, Prime Minister Browne said the Governmentโs tourism strategy is increasingly focused on premium luxury developments that can generate higher economic returns while providing improved wages and opportunities for local workers.
According to the Prime Minister, Antigua and Barbuda must continue positioning itself as a premier luxury tourism destination capable of attracting affluent travelers willing to pay premium rates for exceptional experiences and world-class amenities.
โThis is where we want them to go; offer service at a premium while at the same time take care of the staff. We want to pursue our development in an integrated way and we want to ensure that these luxury properties can operate profitably while at the same time ensure the staff are well paid,โ Browne stated.
He explained that the new Long Bay Zen Resort is being developed along the lines of internationally recognized luxury properties such as Hermitage Bay, where nightly room rates can exceed US$3,000. However, Browne suggested that the new development, with its extensive amenities and unique offerings, may command even higher nightly rates upon completion.
The Prime Minister reiterated his administrationโs philosophy that employees within the tourism sector must receive wages capable of supporting a dignified standard of living, particularly as the Government prepares to introduce a national lifestyle minimum wage.
โWe want to make sure that when you work in the sector you can at least afford the basic mortgage. I believe that those who work in this hotel property will be properly remunerated so that they can afford a small mortgage to take care of themselves and their families,โ he said.
Prime Minister Browne also gave the project his Governmentโs โfull endorsement,โ while commending principal investor Sophie Zhong for her continued confidence and commitment to Antigua and Barbuda despite global financial uncertainties.
He revealed that although the developers experienced setbacks linked to investments in a financial institution facing challenges abroad, they nevertheless introduced new capital into Antigua and Barbuda to move forward with the Long Bay project.
โThatโs what you call real commitment,โ the Prime Minister declared.
The groundbreaking ceremony marked another significant step in Antigua and Barbudaโs Vision 2030 tourism and national development agenda, which seeks to diversify the tourism product while promoting sustainable economic growth and expanding investment opportunities.
Minister of Tourism, Civil Aviation, Transportation and Investment, the Hon. Charles Fernandez, described the project as transformative and fully aligned with the countryโs evolving tourism strategy.
โThis project represents a new direction for tourism in Antigua and Barbuda,โ Minister Fernandez stated. โLong Bay Zen Resort embodies the evolving demands of the modern traveler โ one who seeks more than just accommodation, but experience, wellness, authenticity, tranquility and connection.โ
Minister Fernandez noted that the development comes at a strategic time as Antigua and Barbuda continues to expand airlift capacity and strengthen tourism infrastructure to accommodate increasing visitor arrivals.
โAs our airport expansion continues and as we aggressively pursue increased airlift and new international routes into Antigua and Barbuda, the demand for quality room stock continues to grow. Developments such as this position us strongly for the future,โ he explained.
The Tourism Minister further emphasized that the project forms part of the Governmentโs broader Tourism Vision 2030 strategy centered on sustainability, innovation, community involvement, and long-term economic resilience.
Developer Sophie Zhong described Long Bay Zen Resort as a direct response to Prime Minister Browneโs vision of transforming Antigua and Barbuda into a โSmart Islandโ destination driven by sustainability, renewable energy, climate resilience, and modern technology.
โAntigua and Barbuda is already a champion of sustainable tourism. Prime Minister Browne has taken that further. He has set a bold vision for a Smart Island future โ where renewable energy, artificial intelligence, and climate resilience shape how this nation welcomes the world. Long Bay Zen Resort is our answer to that call,โ Zhong stated.
The resort will feature 113 luxury accommodations designed around the concept of โquiet luxury,โ emphasizing understated elegance, wellness, privacy, and harmony with the surrounding natural environment.
โWith rising visitor numbers and record air connectivity, demand for the very best Antigua has to offer has never been stronger. We are responding with 113 luxury keys, built in the spirit of quiet luxury โ understated, refined, and deeply connected to this landscape,โ Zhong explained.
Among the resortโs signature attractions will be an over-water chapel designed to strengthen Antigua and Barbudaโs growing destination wedding market.
โI believe it will further cement Antiguaโs reputation as the Caribbeanโs premier destination wedding location,โ she added.
Long Bay Zen Resort will also incorporate advanced sustainability measures and smart technologies, including renewable energy systems, low-carbon operational models, intelligent guest-service platforms, and automated transportation solutions.
โAt the heart of this resort is our commitment to sustainability. We rely heavily on green energy, with low-carbon operations designed to leave the lightest possible footprint on this protected coastline,โ Zhong said.
Construction activity on the project is expected to accelerate in the coming months. Demolition works are already underway, while major construction is scheduled to commence during the fourth quarter of this year.
Upon completion, the development is expected to significantly contribute to employment creation, tourism diversification, foreign direct investment, and Antigua and Barbudaโs continued emergence as one of the Caribbeanโs leading luxury tourism destinations. (Ends)