Pnc Ritchie Pettauer Consulting

Pnc Ritchie Pettauer Consulting pettauer.net Consulting - Online Marketing Strategie-Beratung | Content Marketing | Social Selling Suchen Sie einen Online-Profi mit 20 Jahren Berufserfahrung?

Schön, dass Sie mich gefunden haben - ich freue mich auf Ihre Nachricht!

25/12/2024

🔥 A chili sauce? Easy.
💰 A savings account? Harder.

But even “boring” industries like banking can shine. It’s not the product—it’s the story, the emotions, and the connections you create. Great campaigns don’t sell products. They sell perspective.

What’s the most creative campaign you’ve seen in a “boring” industry?

22/12/2024

A niche platform might be your best-kept marketing secret.

Let’s break it down:

🟦 1% of 100,000 people = 1,000 visitors to your shop.
🟦 10% of 20,000 people = 2,000 visitors.

If driving visitors to your site is your goal—not just promoting a product—Pinterest campaigns deliver.

The question is: What happens when all those visitors are in your virtual salesroom? Sales? Sign-ups? Event registrations? Your next step matters.



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This clip is part of my social media course at University of Vienna. Full recording available on my Youtube channel ritchie3x3.

21/12/2024

This story’s a bit unusual.

Once a year, I give a lecture to dentists. It’s ironic, considering my history with them (though I now have a fantastic one).

During one talk, a high-end implantologist from the First District told me, “AdWords is too expensive. A click costs me €4.50!”

I asked him just one question: “What do you earn when you gain a new patient?”

Sometimes, it’s about seeing the bigger picture.



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This clip is part of my social media course at University of Vienna. Full recording available on my Youtube channel ritchie3x3.

19/12/2024

📱 When social media went mobile, Mark Zuckerberg made a move that changed advertising forever.

For years, ads lived around content—banners beside articles or on branded pages. But with the rise of smartphones, the newsfeed took over the screen, and old methods stopped working.

This was the moment Zuckerberg broke his promise and revolutionized mobile advertising.

At first, mobile ads were clunky banners at the bottom of your screen. Today? We’ve come a long way.



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This clip is part of my social media course at University of Vienna. Full recording available on my Youtube channel ritchie3x3.

17/12/2024

📢 Proudly sharing that you’ve uploaded 200 CVs to ChatGPT? Let’s talk data privacy.

Did you know that using ChatGPT—free or premium—means your inputs may be used for training purposes?

That’s why tools like CoPilot, with GDPR compliance, are a game-changer.

But here’s the concern: HR professionals openly uploading sensitive data like job applications.

Data privacy matters. Are we being cautious enough?



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This clip is part of my social media course at University of Vienna. Full recording available on my Youtube channel ritchie3x3.

16/12/2024

Too many start with “How can I post this on LinkedIn?” or “What’s the best format?” That’s backward. Start with great content—a message your audience connects with. Then pick the right platform.

And don’t overthink video length. If it’s good, they’ll watch. If not, they’ll move on. Where do you watch most of your videos?

15/12/2024

🐾 Ever wondered if a dog photo or a product image performs better?

Only one way to find out: Test it!
🟦 Upload 5–10 images or videos.
🟦 Run your campaign for a few days with a small budget.
🟦 Check the stats to see which content gets the most clicks.

This data is gold for optimizing your campaigns. Each iteration gets smarter and more effective.



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This clip is part of my social media course at University of Vienna. Full recording available on my Youtube channel ritchie3x3.

14/12/2024

Ever have those mornings when your brain feels like it left eloquence behind? Me too. Instead of agonizing, I turn to the camera, channeling my inner TikTok monkey—not to dance, but to talk it out. It’s messy, but it works.

Can you dance? I can’t. But I’ve nailed the monkey! 🐒

Happy weekend, dear Professional LinkedIn Users.

14/12/2024

From filling gaps in storytelling to fixing small mistakes on-screen, AI visuals are solving real problems. 🎥

But here’s the catch: many look generic, like bad stock footage.

To make an impact, we must use AI creatively to enhance storytelling, not dilute it.

How do you see this shaping video production?

13/12/2024

LinkedIn Ads offer powerful targeting options, but only if your Ideal Client Persona (ICP) aligns with LinkedIn’s professional data. Think job titles, industries, and skills. If there’s no match, your campaigns could fall flat. Map your ICP to LinkedIn’s targeting options before you spend a dollar. It’s a simple but crucial step to avoid wasting your budget.

12/12/2024

Mark Zuckerberg spent hours explaining it to Congress, but here’s the simple version:

Facebook doesn’t tell advertisers you personally like jewelry. Instead, it groups people:
🟦 3,000 people in Vienna interested in jewelry.

Advertisers pay to reach those groups, not individuals. It’s about interests, not identities.

That’s the magic of interest-based advertising.

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This clip is part of my social media course at University of Vienna. Full recording available on my Youtube channel ritchie3x3.

12/12/2024

Social media is changing fast. 🚀 It’s no longer just about who follows you. Algorithms are now the power players. A single post from someone with no followers can reach millions. Viral moments are being redefined. Are you ready to adapt?

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