09/09/2026
Posting to socials isn't just about making pretty posts...
It's about solving a real content challenge!
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Beverly May Hair came to me wanting consistent content, but we had to shift our strategy as many clients didn't want their faces online, which we 100% understand as it's a very vulnerable position to be in!
So we built something different: a process-led content approach, focused on the craft and personality of the salon rather than relying heavily on before-and-afters.
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The results over 3 months:
📈 Engagement: +331% (1.6k → 6.9k)
📈 Reach: +263% (71.7k → 649k)
📈 Impressions: +538% (608k → 3.58m)
📈 Profile views: +383% (884 → 10.6k)
📈 Followers: +30% (10.2k → 13k)
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It's proof that "no faces, no transformations" doesn't mean no content strategy... it just means we have to be smarter about it!
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Facing a similar challenge with your own content?
Whether it's privacy concerns, camera shyness, or just not wanting to rely on the same format everyone else uses, there's always a way to make it work!
Let's chat 🤍