MB Social & Digital

08/04/2022

You know that old saying, failing to plan is planning to fail?​​​​​​​​
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Well that also applies to social.​​​​​​​​
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That’s why it’s so important to set aside time to plan out your content, whether it’s weekly, fortnightly or monthly. ​​​​​​​​
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The same goes for online community building, which is a key element of any successful social media management strategy.​​​​​​​​
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Because like anything, building an engaged community online is a two-way street (or conversation, rather). ​​​​​​​​
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That’s why being social on social is more important than ever. But with this being said, it’s always good to have a plan. ​​​​​​​​
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It’s not just about liking lots of random posts or including as many hashtags as possible. It’s about interacting and engaging with purpose. Quality over quantity.​​​​​​​​
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I recommend setting aside at least half an hour per week towards leaving meaningful comments on like-minded accounts and businesses in industries that you’re wanting to appeal to.​​​​​​​​
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And while social is a marathon & not a sprint, you’ll probably find that the right eyes will soon be on you 👀​​​​​​​​
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05/04/2022

The power of the email newsletter is so underrated.

And while social is here to stay whether you love it or hate it, email also deserves a place in your brand's digital marketing strategy.

According to a recent study, there are 4 billion daily email users with an astounding 99% of them checking their inbox every day, and some checking 20 times a day.*

Out of those people, 58% of consumers check their email first thing in the morning.*

So you could say that checking emails on our smartphones has become as much of a daily ritual as scrolling through our IG and Facebook feeds.

If you're looking for another avenue to connect with your customers and build loyalty, while driving traffic to your website and socials, I've got you covered.

To find out more or get a quote that's tailored to your email marketing requirements, just reach out via DM or email and let's chat 📩

* Source: Hubspot, January 2022

08/03/2022

Happy International Women’s Day 💕 here’s to the incredible women around us that always encourage, support, inspire and uplift us ✨​​​​​​​​
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25/02/2022

What to do vs what NOT to do on social📱
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I’ve compiled a list of some key points for now, but I know there's way more 🤪
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Feel free to add anything else in the comments below 👇🏼
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29/12/2021

I know it’s been a minute, but I hope you all had a lovely Christmas with your families and are enjoying a nice relaxing break 🎄☀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I’d like to take a moment to thank everyone that has supported MB Social & Digital throughout the year. It really means a lot and your support (both online and offline) never goes unnoticed 🤍⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Also a friendly reminder that I’m currently on leave and will be back on board Wednesday 12th January 2022, so all emails and messages will be responded to then.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I’m excited to work with my current clients again and achieve new goals together, as well as help other small local businesses level up their social and digital presence. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I know the current Covid situation is all a bit weird, so here’s to 2022 being an even brighter year for all of us 🥂⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Stay happy, safe and healthy ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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30/11/2021

25/11/2021

Hey everyone 👋🏼 So I figured it's about time I officially introduced myself on here 😅

For those that don't know me, my name is Marissa and I created MB Social & Digital just over a year ago.

Its inception was a result of a few things; pursuing what I’m actually passionate about, fulfilling my goal of having my own business and being my own boss, and in the most unlikely way, Covid.

Yes, you read that correctly.

With a surge in people online, the pandemic created a heightened opportunity for me to help out local small businesses with their digital marketing and advertising needs. Every cloud has a silver lining I guess ✨

But in saying that, starting my own biz was something that had been in the mix for a while.

Over the years, I gained a wealth of experience and knowledge working for various advertising & media agencies, and it's something I'll always be thankful for.

But it also highlighted what I wanted and didn’t want out of a career.

Creative freedom, flexibility and work-life balance were definitely on the list of things that I wanted. So here we are.

A little more about me:

💫 In high school I dreamt of being a journalist, but while I was at uni I became more interested in all things marketing and advertising.

💫 I'm tertiary qualified in Marketing, Media and Communications and studied at both the University of Adelaide and UniSA.

💫 When I’m not planning content for clients, you might find me walking along the beach (my happy place), dining out with my favourites or watching Architectural Digest’s celebrity house tours. It’s a current obsession that may or may not have been fuelled by Selling Sunset.

💫 I can’t wait to help more small businesses elevate their online brand presence & am excited for the future ☺️

I’m also an email or DM away so please feel free to say hi and ask me any social media related questions that come to mind 📩

📸:

05/10/2021

If this outage has taught us anything, it's that Facebook ain't foolproof and Instagram isn't invincible. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is why having a multi-platform digital marketing strategy is so important for your business, so you can still connect with your customers if all else fails.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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While we're all about the power of IG, having a plan B in place is always key - especially in these situations. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So if you're thinking of jumping onto Twitter or Pinterest, embracing email marketing again or all of the above (but don't want the overwhelm), I'm your girl. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Just flick me a DM or email & let's chat 👋🏽💻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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27/09/2021

Coming up with ideas for social media posts can often be a struggle, particularly if you're a service-based business (am I right?!). We've all been there.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But the good news is, if you know what your content pillars are, this can save you a lot of time and stress in the long run 🙌🏽 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you're unfamiliar with content pillars, just think of them as 'topic of interest' categories for your audience. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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While these will obviously differ between industries and businesses, it's a good idea to start simple and come up with content that might fall under these banners:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡ Inform ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⚡ Inspire⠀⠀⠀⠀⠀⠀⠀⠀⠀
⚡ Educate⠀⠀⠀⠀⠀⠀⠀⠀⠀
⚡ Entertain⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You can also ask yourself these questions, which are relevant to each of the above content pillars:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏽 "What would my customers/potential customers want to learn more about from my business?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏽 "What are some typical burning questions / common industry questions that we can answer for our clients?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏽 "What key services and/or products / trending industry topics do we need to educate our audience on?" ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏽"What's something that will inspire our audience to make a purchase / contact us / visit our website?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏽"What's something that will make our audience laugh or resonate with them on a human level?" (That's also suitably on-brand). This doesn't necessarily have to be a meme or motivational quote! It could be some BTS content in the form of a short Reel that captures your team in action, doing what they do best.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Still stuck for ideas? Just get in touch via DM or email to chat about your business goals and all things social 📱⠀⠀⠀⠀⠀⠀⠀⠀⠀
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27/08/2021

It’s no secret that I'm a bit obsessed with all things home and interiors.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So when I was engaged to join forces with
LS Design Construct earlier this year, it was like music to my ears.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I always love helping these guys out and can't wait to work on more social and digital projects together in the future 💥⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Also - who else would look forward to washing day if their laundry looked this good? I know I would 🤪💕⠀⠀⠀⠀⠀⠀⠀⠀⠀
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23/08/2021

When it comes to building a strong social presence for your business, engagement is everything. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So how do you know what sets some of your posts apart from others? In short, it's all about which ones generate more interest and interaction. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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While your Instagram insights will tell you what posts are performing the best, it's also good to know your engagement rate. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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To work this out, simply total the number of likes, comments and saves on a post then divide that number by your follower count. It should look like this 👇🏽⠀⠀⠀⠀⠀⠀⠀⠀⠀
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(Likes + Comments + Saves) / Followers x 100⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And if you're wondering how you're measuring up against other businesses on here; generally speaking, the average engagement rate for all users on Insta is 1.22%, according to a recent study. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Ready to lift your social game? Drop me a DM or email so we can get started 📩⠀⠀⠀⠀⠀⠀⠀⠀⠀
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06/07/2021

Read that again!👇🏼💥 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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One of the most common misconceptions about social media marketing is that it always needs to be sales-driven, especially if your services or products are seasonal.
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For this reason, some business owners often downplay the need for ongoing social media management. But in reality, having an effective content strategy all year round is about WAY more than increasing sales. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It ensures that you stay top of mind by maintaining brand awareness, as well as trust, credibility and so much more.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And who wouldn't want that?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Sure, sales are important, but it pays to look at the bigger picture when it comes to your social presence.
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Get in touch via DM or email if your business is in need of a content strategy overhaul or to book in a free marketing consultation 📩⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

25/06/2021

The real answer is: there is no single correct answer! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The best time to post usually varies depending on the day of the week and when your audience is most active. It can also be seasonal, as people's lifestyles and habits often change according to the weather.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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A few other factors also come into play; your industry, the daily routine of your target audience (their typical work hours, when they have their lunch breaks, their after-work activity, commute etc), their media consumption habits and the nature of your content. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Most social media schedulers will indicate the optimal posting time, but lucky for the rest of us ~ Instagram Business Insights will tell you when your audience is most active without paying a cent. There's a catch though - you need 100+ followers to find out this info.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Say hi via DM or email if you need some help with planning your social media content and want to reach new audiences on the ‘Gram ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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23/06/2021

In case you haven't realised by now, captions are pretty important when it comes to your brand's social media content. And as much as we all love a good visual, it's basically pointless without the right words. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So next time you experience writer's block, try these quick caption ideas 👇🏾⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡️Ask your audience a question at the start of your post. This is prime real estate when it comes to your feed, as only a few words are visible when scrolling.

So aim for a succinct but thought-provoking question that relates to your visual, resonates with your audience and prompts them to hit 'more.' This could be about a product or service that you offer, something that relates to your industry or something more general.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡️ Make a statement at the start. Again, this will determine whether your audience will keep reading or keep scrolling. So make every word count here and hook your audience in by crafting a one-liner that captivates. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡️ Share a stat. Let's be real, nobody goes onto Instagram to look at numbers and data in their feed. But there's nothing wrong with starting your caption with a little "Did you know that..." and making a claim based on an actual industry study.

Your audience will be intrigued to keep reading or save your post for later (hello, higher engagement), not to mention help build brand trust and credibility. Win-win-win.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡️Mix it up. Aim to create a balance of shorter and longer captions and copy, depending on the nature of the posts. Sometimes a short, snappy caption and a single emoji is all you need to make an impact.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡️Before hitting post, check that your caption includes a strong intro, a story or further explanation that flows on seamlessly and a good CTA (call-to-action). And don't forget those hashtags.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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15/06/2021

Hope everyone had a relaxing long weekend spent with their favourites ✨ And yes, I know it's been a minute. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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As much as I love long weekends, I also love the start of a new week and setting new goals, which brings me to my next point.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'm setting myself a lil' challenge to be more..... social on social (the irony, lol) and practice more of what I preach, as a social media manager, for my own little biz.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And if there's one thing I'm always learning, it's that consistency is 🔑 in all areas of life.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So on that note, here's to a new week. Let's get it 💥⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What are your goals for this week? Tell me below 👇🏾⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📷 : ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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29/05/2021

Before you hit post, ask yourself if you're keeping it R.E.A.L ~ Relevant ✔️ Engaging ✔️ Authentic ✔️ & Likeable ✔️
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With this in mind, have a think about your target audience and their habits.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ Who are you speaking to? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ How old are they? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ How do they like to spend their weekends? ⠀⠀
✨ What kind of music do they listen to? ⠀⠀⠀⠀⠀⠀
✨ What other brands / accounts do they follow? ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Taking all of these factors into consideration makes it easier to create relevant and engaging content that sings to your ideal audience with the perfect tone of voice, and ensure that it will be music to their ears 🎶 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Whether this is through your captions or with a Reel, knowing and understanding WHO you're speaking to will help define your brand's voice and vibe, which are both integral when creating any type of content.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀