10/09/2025
Here’s why I made the move to focus on aesthetic & beauty clinics
Well... For starters I’ve struggled with skin issues for over 15 years. I’ve tried all types of products and treatments.
Because of that for most of their services, I’m the ideal client. I know what works because it’s what works for me.
And after leaving a 7-year banking career (with more compliance checks than you could imagine), navigating TGA marketing restrictions for aesthetic, cosmetic and laser clinics comes easy to me. Other marketers are either scared of it, have limited experience or are unaware (risking your clinic fines of up to $13,000 per social media post).
But beyond compliance, what really drew me in was how much I genuinely enjoy this work. One of my very first freelance clients was an aesthetic clinic, and I remember how lit up I felt working on their brand. From visuals to strategy, it felt aligned. I’ve worked with them a few times since and I realised, I didn’t just want to enjoy it occasionally. I wanted to go all in.
So I doubled down.
And it fits perfectly with why I named my business - combining Visible and Belle, because I believe every business deserves to be found online in a way that’s both strategic and beautiful.
By specialising in this niche, I can provide better results, faster. I’m not guessing. I understand the industry, the client mindset, and the regulations you’re navigating. And I love knowing that through this work, I’m supporting businesses that help people feel good in their own skin.
If you’ve been looking for marketing support that actually understands your industry, this might be the sign you’ve been waiting for.
To show that we really are the specialists, we’re after a clinic to partner with. In return for letting us track your success to use as a case study, we’re offering a heavy heavy discount for three months.
Interested in finding out more? Then send me a message.
Lyndal x