Lustosa.Marketing

07/08/2025

New blog post alert! We're diving deep into why the most successful brands aren't trying to be everything to everyone—they're choosing to be something specific to someone.

Think about it: when someone says "cola," "burger," or "running shoes," specific brands instantly come to mind. Coca-Cola. McDonald's. Nike. What's their secret?

They focused.

While other brands chase every trend and expand into countless categories, the strongest brands contract. They specialise. They build crystal-clear associations that stick in your customers' minds.

Apple with design-led tech. Tiffany's with luxury gifting. Focus builds reputation. Simplicity builds recognition. And clarity builds trust.

If you're struggling to stand out in a crowded market, the answer might not be doing more—it could be doing less, but doing it brilliantly.

Read the full post to discover how simplicity became the secret weapon of iconic brands 📖
https://lustosamarketing.com/insights/

07/08/2025

CLIENT ALERT!!!

This month we also welcomed the team at Adelaide Image Printing to our community and will be supporting their brand with digital marketing - brand awareness and lead generation.

Check them out 😎🤩

Meet Adelaide Image Printing
Small enough to care, big enough to deliver.

We're your trusted partner in high-quality printing and pharmacy supplies, proudly supporting Australian businesses with:
✔️ Specialisation in pharmacy labels and consumables
✔️ Expert design and print solutions
✔️ Digital and offset printing with professional finishing

From concept to completion, we make your print jobs easier, faster and tailored to your needs.

📦 Whether you're a pharmacy needing labels and consumables or a business looking to elevate your brand with quality print, we're here to help.

🔗 Learn more: www.adelaideimage.com.au
Or contact our team: [email protected] | (08) 8351 8181

07/08/2025

NEW CLIENT ALERT!!!!!

We are so excited to welcome Ben and his team at Airevolution to our “family”.

Check them out 🤩

✨ Customer Spotlight Monday✨

“I met the guys from AirEvolution a few years back when we were both on the same job site (Channel 9 Adelaide studio). I kept their contact details until needed, and finally, earlier this year, I required their expertise.

Ben, Tim & the team disconnected and moved a split system and the large Daikin system pictured into new positions to better suit our business. Efficient, clean and without any issues.”

Tim Stewart

Ready for your transformation? We're Adelaide's trusted HVAC experts for a reason!

Get in touch: airevolution.com.au/contact | [email protected]

05/08/2025

Stop watching free YouTube tutorials that leave you more confused than when you started 🎯

You're smart enough to know that scattered advice won't build your business. What you need is a clear, step-by-step system that actually works for Australian businesses.

Our video training courses cut through the noise and give you:
→ Proven strategies we use with paying clients
→ Real case studies from local businesses
→ Templates and frameworks you can use immediately
→ Access to update your skills as platforms change

No fluff. No outdated tactics. Just marketing methods that drive real results.

Your competitors are already investing in their marketing education. The question is, will you join them or watch from the sidelines?

Ready to level up? Check out our training library 📚 https://lustosamarketing.shop/

05/08/2025

⚡️ Ready to sell 5000+ digital products as your own?

No need to write a word or record a video.
We’ve done the work for you.

📘 Courses
📊 Templates
🎙️ Podcasts
📚 eBooks
All with full resell and commercial rights.

💡 Start selling today. Keep 100% of the profits.

Get access here: http://Entrepedia.co/master-library/?ref=celeste

And get 10% discount with this code: LIBRARY10

02/08/2025

Your business started with a moment of courage—don't let fear make the decisions now 🔥

Remember that feeling when you first decided to back yourself? That version of you is still there.

Sometimes, running a business can feel overwhelming. The algorithm changes, competitors emerge, and budgets get tight. But here's what we know: every success story includes chapters of doubt.

Tomorrow is a new day to show up for your dreams 💪

27/07/2025

🚨 Too many businesses think a strong brand is just a logo and a tagline.

But your brand is everything, and it either attracts customers or repels them.😬

Here’s what separates market leaders from forgettable names:

1. Specialisation wins.
The brands we remember don’t do everything—they do one thing brilliantly.
Think Coca-Cola with cola. Think McDonald's with burgers.
Trying to be all things to all people? That’s how brands get diluted and forgotten.

2. Publicity trumps paid ads when you’re starting out.
Before pouring cash into paid campaigns, ask:
Have you generated buzz? Have you been talked about?
Leverage free media, events, and your community to build early brand recognition.

3. Clarity is king.
If your name, logo, colour, and category aren’t instantly recognisable, you’re missing opportunities.
🟥 Red = Coca-Cola
🟦 Blue = Pepsi
🍏 Apple logo = instantly iconic
Consumers should know what you offer just by looking at you.

4. A brand isn’t what you say—it’s what they say.
We don’t ask for "facial tissue," we ask for a Kleenex.
We don’t photocopy; we "Xerox it."
That level of brand dominance doesn’t happen by accident—it’s built on focus, consistency, and consumer connection.

5. More isn’t always better.
Just because you can expand doesn’t mean you should.
Too many brands have tanked their positioning by adding sub-brands, stretching into unrelated categories, or losing sight of what made them great.

Want to make your brand unforgettable in 2025 and beyond?
✅ Narrow your niche
✅ Build authentic connections
✅ Focus on perception as much as product
✅ Don’t sell everything—sell the one thing that sets you apart

Let’s make your brand the one they remember.
📩 DM us or visit https://lustosamarketing.com/ to start building a brand that sticks.

24/07/2025

Ready to stop the scroll and start capturing attention?

If you're not using Facebook & Instagram Reels Ads, you're missing one of the most powerful ways to connect with your audience right now. 👀

Reel ads are:
⚡️ Fast-paced
📱 Built for mobile
🎯 Perfect for engagement & brand awareness

Whether you're launching a product, telling your story, or just want to be seen, Reels are where your customers already are.

Let's make your content work harder (and smarter).

💬 Want help crafting high-converting short-form video ads? We are here for it. Let’s chat.
🔗 https://lustosamarketing.com/contact-us/

23/07/2025

Easily turn a post into an ad

You've been posting regularly to your page and already have visuals to create your first ad! Our tips, tools, and templates can help you repurpose photos or videos in just a few steps.

Tips to help choose the right visuals:

Use popular posts that your followers like and comment on.
Choose vertical visuals, which stand out as people scroll on a mobile screen
Select visuals that clearly feature your product or service
Make sure that your content meets Meta’s Advertising Standards.

Quick tip: Reach more people by turning your photos into a video with easy-to-use templates.

17/07/2025

🤔❓ No clue what to post on social media? Unsure how SEO works or how to set up your Facebook ads?

You’re not alone — and we’ve got your back! 💪

Did you know Lustosa Marketing has created a whole library of FREE RESOURCES packed with valuable marketing tips and step-by-step guides to help you grow your business?

From social media ideas to SEO basics and Facebook ad setups, it’s all here to make marketing easier for you.

👉 Check out our free resources now and start mastering your marketing today!
🔗 https://lustosamarketing.com/insights/