Lustosa.Marketing

22/09/2025

If Fonts Could Talk… What Would Yours Say?

Fonts do more than fill space—they speak. Loudly.
In fact, research by MIT found that fonts can influence trust, readability, and even mood. So, what vibe is your brand giving off?

Let’s decode 5 fonts that famous brands swear by—and what they’d say if they walked into a meeting:

💬 Helvetica – The Cool Minimalist
Used by: Apple, BMW, Panasonic
Says: “I’m clean, crisp, and confident. I don’t need flair to make a point.”
(Very type-A but never showy.)

💬 Garamond – The Elegant Traditionalist
Used by: Abercrombie & Fitch, National Geographic
Says: “I’ve read every classic and still write with a fountain pen.”
(Old soul energy, in a good way.)

💬 Futura – The Bold Visionary
Used by: Nike, Red Bull, IKEA
Says: “Why follow trends when you can start them?”
(Fast-talking, forward-thinking.)

💬 Baskerville – The Polished Professional
Used by: Rolex, The New Yorker
Says: “I never miss a deadline and always colour-code my calendar.”
(Serious but stylish.)

💬 Comic Sans – The Friendly Rebel
Used by: …nobody willingly, but still kicks around in classrooms.
Says: “Don’t take life too seriously. Or me, apparently.”
(Love it or hate it, you remember it.)

🧐 Your font says a lot before anyone reads a word. Is yours aligned with your brand personality, or just a default choice from 2012?

17/09/2025

How to Brainstorm Content Without Burning Out

Staring at a blank content calendar while your brain runs on dial-up? We've all been there.

The problem with brainstorming:
- Expecting brilliance on command
- Forcing creativity into scheduled blocks
-Sitting in rooms waiting for lightning to strike

What actually works:
- Keep a running idea bank (not fancy, just functional)
- Capture random thoughts as they hit
- Notice weird conversations, observations, moments
- That barista chat? Content gold.
- Your mum's take on TikTok? Also, content gold.

The truth: Your best ideas aren't hiding in brainstorming sessions. They're everywhere else.

Stop scheduling creativity. Start collecting it.

👉 Ready to see your ideas in action? Lustosa Marketing can make it happen.
https://lustosamarketing.com/contact-us/

13/09/2025

LinkedIn Isn’t Just a Résumé – It’s a Reputation Engine

If you’re still treating LinkedIn like a digital CV, you’re missing the real opportunity.
📊 In 2025, over 62% of B2B marketers say LinkedIn is their top channel for organic lead generation (Content Marketing Institute). But it’s not just for marketers—consultants, job seekers, business owners, and creatives are using it to build real influence and attract serious opportunities.

What’s working right now:
✔️ Strong profiles with clear value propositions
✔️ Regular content that educates, not sells
✔️ Consistent interaction and thought leadership

The ‘All You Need to Know About LinkedIn’ bundle helps you turn your presence into a magnet for the right people. Whether you want to build your personal brand or grow your business, this guide gives you everything you need—from profile setup to content strategy.

You don’t need to spend hours figuring it all out. Just one resource, and you're set to go.
Only $9.99
SHOP LINK IN BIO

09/09/2025

❌ MYTH: “Posting more often means better results.”
✅ FACT: Consistency beats frequency – every time.

Posting daily without a strategy is like yelling into the void. A HubSpot study found that brands that post 3 to 5 times per week often see better engagement than those posting daily without intention.

It’s not about flooding feeds. It’s about showing up with purpose.

📊 Recent data from Sprout Social shows that audiences value relevance and value over volume – meaning your content needs to answer their questions, solve their problems, or spark a real connection. Quality + timing = cut-through.

If your audience is zoning out, it might be time to rethink your rhythm – not your hustle.

👉 Ready to stop posting for the sake of it and start seeing results? Contact Lustosa Marketing today.
https://lustosamarketing.com/contact-us/

03/09/2025

A Marketer’s Guide to Smarter Sales Strategies 🧠

Ready to convert browsers into buyers? Discover The Psychology of Conversions — your go-to guide for crafting messages that resonate, compel, and convert.

Inside this powerful ebook, you’ll learn how to:
✅ Build trust and emotional connections
✅ Create urgency and scarcity that motivates action
✅ Use social proof and design cues to guide decision-making
✅ Apply easy psychology-based tactics that turn visitors into customers

Perfect for marketers, entrepreneurs, and content creators who want smarter, not harder, results.

📚 Download now and start turning psychology into profit.
Your audience isn’t just browsing — they’re ready to buy.

LINK: https://tinyurl.com/2zpfvnha

29/08/2025

Your furry friend deserves to be part of the Adelaide Show magic 🐾

Our Showbag Special has arrived early!
Don't miss out on this incredible deal.

For a limited time, buy our tote bag packed with awesome gifts for you and your pup for just $39.95 (the regular price of our tote bags).
As a bonus, you'll receive a $10 discount on our best-selling Advent Calendar and be entered into a draw to win a $100 voucher to use in our online store!
Shop now at
www.pawsforchange.org.au or follow the bio link 🛍️

25/08/2025

Happy International Dog Day to our four-legged friends and the humans who champion them! 🐕

Today we're giving a massive shoutout to Paws for Change, one of our incredible clients doing life-changing work for dogs in need.

Working with charities like Paws for Change reminds us why marketing matters beyond the bottom line. Every campaign we create, every strategy we develop with them helps more dogs find loving homes and second chances.

It's not just about promoting a cause—it's about amplifying voices that make our communities better, one paw at a time.

To everyone supporting animal welfare organisations today and every day: you're making a difference that goes far beyond what any metric can measure 💙

Show some love for Paws for Change and all the amazing work they do!

22/08/2025

"We couldn't be happier with the results" - Teresa Hayes ⭐

This is exactly why we do what we do. Teresa and her team came to us feeling overwhelmed with their marketing strategy, unsure of their next steps.

What happened next? → Clear, actionable marketing strategy for the entire year → Professional advertising packages ready for their clients → Ongoing support to ensure smooth implementation → A team that's genuinely excited about their business growth

The best part? They now have the structure and confidence to execute their plan without second-guessing every decision.

Your business deserves this level of clarity and support. Marketing shouldn't feel like a constant uphill battle—it should fuel your growth and excitement for what's ahead.

Ready to transform your marketing from overwhelming to organised? Let's chat about your strategy 💬

19/08/2025

Your phone has more marketing power than most agencies had 20 years ago 📸

Happy World Photography Day! Today we're celebrating the art that drives modern marketing—because let's be honest, great visuals are what stop the scroll.

Here's the thing about photography in marketing: it's not about having the fanciest camera or perfect lighting setup. It's about capturing authentic moments that connect with your audience.

Our top mobile photography tips for businesses:
→ Natural light beats artificial every time
→ Show your process, not just your products
→ People connect with faces—get yourself in the frame
→ Consistency in style builds brand recognition faster than perfection

The best marketing photo you'll take this week? The one that shows the real story behind your business.

Your customers don't want stock photo perfection—they want genuine connection.

What's the best business photo you've captured recently? Share it below! 👇

15/08/2025

Marketing your business shouldn't stress you out more than running it 💆‍♀️

Happy Relaxation Day! Today we're partnering with our sister business, Lustosa Wellness, because we believe in practising what we preach—balance is everything.

Here's the truth: the best marketing strategies come from a clear, relaxed mind. When you're constantly stressed about your next post or campaign, creativity suffers and authenticity disappears.

Speaking of relaxation—our friends at Lustosa Wellness have created some beautiful products designed to help you unwind and reset because running a business is hard enough without burning yourself out in the process.

Check out their gorgeous wellness collection on Etsy 🌿
www.etsy.com/shop/lustosawellness

Self-care isn't selfish—it's strategic. Your business needs you at your best.

13/08/2025

"I'll launch when I have enough funding" is startup speak for "I'll never launch" 💡

The most successful startups didn't wait for perfect conditions—they started with what they had and figured it out along the way.

Our "Bootstrapping Your Startup" guide is for the dreamers who refuse to wait for permission, funding, or the "right time" to begin building something meaningful.

What's Inside:

Ebook: A comprehensive guide that teaches entrepreneurs how to identify hidden resources, generate early cash flow, and manage cash effectively, providing a step-by-step approach to building a self-funded business.

Workbook: Packed with exercises and real-world scenarios, the workbook helps entrepreneurs apply the ebook's strategies, guiding them through tasks like creating cash flow forecasts, refining pricing, and scaling efficiently.

Checklist: A step-by-step guide that walks users through essential startup tasks, such as leveraging partnerships, cutting costs, and negotiating with suppliers, ensuring they stay on track and build a sustainable business.

Ready to turn your startup dream into reality? Get the roadmap 🚀

Available now: lustosamarketing.shop
https://lustosamarketing.shop/shop/ols/products/bootstrapping-your-startup

07/08/2025

New blog post alert! We're diving deep into why the most successful brands aren't trying to be everything to everyone—they're choosing to be something specific to someone.

Think about it: when someone says "cola," "burger," or "running shoes," specific brands instantly come to mind. Coca-Cola. McDonald's. Nike. What's their secret?

They focused.

While other brands chase every trend and expand into countless categories, the strongest brands contract. They specialise. They build crystal-clear associations that stick in your customers' minds.

Apple with design-led tech. Tiffany's with luxury gifting. Focus builds reputation. Simplicity builds recognition. And clarity builds trust.

If you're struggling to stand out in a crowded market, the answer might not be doing more—it could be doing less, but doing it brilliantly.

Read the full post to discover how simplicity became the secret weapon of iconic brands 📖
https://lustosamarketing.com/insights/