15/12/2025
Colours only work when the foundations are clear.
If the values, the audience, the promise, the tone, and the reputation aren’t defined, the visuals have nothing to stand on.
These are the questions we asked when shaping Business Like A Girl (and any brand we work on or build).
They guided every decision and kept the brand steady across every touchpoint.
👉🏼 What do you stand for?
👉🏼 Who are you speaking to?
👉🏼 What promise are you making?
👉🏼 How do you want people to speak about you?
👉🏼 What tone feels true to you?
This is the difference between a brand that looks good and a brand that leads with impact.
If your brand needs stronger foundations, we’re here to help you shape them.