neon moose

08/08/2025

CALLING ALL MOOSE MATES!

If I’ve ever helped you with the marketing or social
media side of your business … I’d be utterly chuffed if you could throw a vote my way in the Marion Business Awards. See below and thanks in advance 💜

Every day, local legends across Marion are building, baking, supporting, fixing, creating, and caring - often without fanfare. 💙

The Marion Business Awards are your chance to shine a spotlight on them.

These awards are driven by community nominations - which means you decide who deserves to be recognised.

Do you know a local café that goes above and beyond? A tradie who’s always lending a hand? A club that makes a real difference? Let’s celebrate them, together; Because the best awards are the ones chosen by the people who know them best - you.

Nominate your favourite local business or organisation today through the button below - it only takes 2 minutes!

23/07/2025

What happens when Instagram recently turned the big 15? They celebrated with a bunch o’ new features of course!

Like…

🎂 Trial reels for all - as the name suggests, creators can now test Reels with non-followers first, making it easier to experiment. And the results are good - 80% of those doing it saw increased reach 🥳
🎂 Quiet posts - now you can post content to your profile without sending it to the feed. Shhhhh.
🎂 Grid reordering - sing it with me now - ‘Hallelujah’. Yup, pretty soon we’ll be able to rearrange profile posts.
🎂 IG post becomes searchable on Google - public posts from business + creator accounts are nowsearchable on Google. Why we love it? Cos it expands the reach of IG content beyond the app (hello increasie in visibility + engagement).
🎂 Edits - IG has launched a shiny and separate app called ‘Edits’ with spiffy (read: advanced) video editing features.
🎂 Reels got a 3 min glow up - uh huh - Reels can now be up to 3 minutes long + users can speed up Reels to 2x by tap tap tapping on the screen.

Need help implementing any of the above? Just holler ✌️

20/05/2025

Hashtag blessed.

09/05/2025

Calling all + businesses - here’s something sweet + cool just for you! 🍦

As part of the City of Marion Business Showcase Week, you can join me at Banks and Brown cafe for a (FREE) coffee + marketing meeting 👏

We’ll sip on deeelish brews while diving into social media strategies, marketing + copywriting tips to ‘perk’ up your bizzo. I’ll even ‘espresso’ some marketing ideas that you can implement in your biz ASAP.

Here’s the skinny (ok enough coffee puns 😅)

When: Tuesday June 4
Location: Banks and Brown cafe on Sturt Rd, Warradale
Time: 1 hour
Cost: Freeee (coffee’s on me!)
Spots left: 3 appointments left so feel free to snap up your spot now through the Southern Business Mentoring Program (will put link in Stories 👏)

10/04/2025

Fo’ reels 👏

25/03/2025

🫎 Canva Camp is coming back and to celebrate, here’s Neon Moose’s top 5 x Canva hacks 🫎

Okurrr! We all know Canva’s pre-made templates are a game-changer for the non designer in most of us.

NB tho: I’ma preface this by saying please use a designer for any logos or printable marketing materials as designers still trump Canva 👏

But for social media assets, presentations, postcards and the like? Canva is sweet!

So - 5 x Canva hacks [+ why you need to start using it like, yesterday!]

👌 Brand Kit is your bestie. Save your logo, brand colors, and fonts in Canva’s Brand Kit to keep everything looking on point and consistent. No more hunting for that exact shade of sage green! 😅😅

👌 Shortcut your life. Speed up your design process with these handy keyboard shortcuts:
T = Add text box
R = Add rectangle
C = Add circle
Shift + drag = Perfectly straight lines
Cmd/Ctrl + D = Duplicate like a pro
Now go and make a coffee with all the free time you have! 🥳

👌 Background remover = instant magic! Yup, you’ll be saying Photoshop whooo?! with Canva’s Background Remover. This cool feature lets you erase backgrounds with one click—perfect for product shots + polished social posts.

👌 Resize like a bawse. Need the same design in different sizes? Hit “Resize” (Canva Pro feature) and instantly adapt your Instagram post into a flyer, LinkedIn banner, or email header. No starting from scratch! 🙌

👌 Did someone say FREE stock photos? And not the dodgy 90s looking Shutterstock or iStock ones either! Yup, Canva has lotso free - and cool! - stock photos, videos + icons built right in! Just hit “Elements” and start searching. And don’t even get me started on the AI image generator where you can create your own images!

Anyhoo moral of the story? Canva rules.✌️

+ stay tuned for more details on Canva Camp soon 🥳

07/03/2025

it’s International Women’s Day tomorrow + what better way to celebrate then to introduce Adelaide Business Hub’s NEW Women in Business Mentoring Program – round ✌️ 2.

If you’re a small business owner in need of a marketing pick-me-up then sign on up! Just $220 + GST + you get 5 hours of marketing help from meee - that’s 5 hours of social media, copy, marketing, PR, or all the creative chaos in between 🥳

DM me + I’ll send you the link to register ✌️

cc:

10/02/2025

Reminder ⚡️ sticking to your social media strategy is like having a sat NAV for your social—it keeps you on track, guides your creative journey + makes sure every post, story, + reel is on point 👏

With a plan, you never run out of things to say, and your brand stays laser-focused on its objectives. So ‘steer’ your marketing in the right ‘direction’ [sorry 😅] + stick to your social media strategy!

Don’t have one? DM me.

✌️

05/02/2025

Let’s talk about the Grammys + THAT stunt 🎵🎤

For those that came in late - ol’ envelope pusher Kanye West (aka Ye) - showed us how to become the most Googled person on the planet by getting wifey Bianca (aka Kim Kardashian’s doppleganger) to drop her fur coat to reveal, well, NOTHING underneath.

Helloooo marketing stunt (to promote his clothing line Yeezy). It was a controversial move that turned heads + made headlines alright.

But are we down with such a stunt? Let’s break it down with a good ol’ fashion pros V cons list:

Ye(ah):

⚡️B is for buzz + brand recall - bold moves like this creates massive media buzz. And when your campaign makes headlines? Your brand is unforgettable.

⚡️ Breaking through the noise - in a world flooded with ordinary (read: SAFE) ads, shock value can cut through the clutter + get people talking.

⚡️ Google goes off - controversial tactics often drive Google searches, hits to website, social media shares, likes, and discussions—great for boosting visibility and, ultimately, sales.

Nahhh (ba boum!):

⚡️ Don’t hate, alienate - not everyone loves controversy. A quick scan across the net and a stunt like this can backfire by offending or alienating a significant part of your audience.

⚡️ Brand rep - when your marketing is too edgy, it might overshadow the product itself, leaving consumers wondering if it’s quality or just gimmickry. Oh and speaking of - unpopular opinion - I feel the Grammys and all the award shows are giving gimmick vibes - cue: Jade Smith with a castle on his head. A big LOL + WTF!)

⚡️ Sustainability - relying on shock value might work in the short term, but it may not build lasting customer loyalty if the product doesn’t stand on its own.

So, what’s the verdict? Genius branding or too wild? If you want my opinion (that nobody probs asked for 😆) - it was too stunt-y for me. Weigh in below 👇

29/01/2025

🎵 Guess who’s back, back again… 🎵

Back in the Neon Moose stables for 2025 + galloping (do moose even gallop BTW?) on with more marketing magic inc. consulting, workshops, social media, copywriting + PR to elevate your business 🥳🫎

18/12/2024

POV: you see your IG aesthetic errywhere [and decorate your Christmas tree accordingly!] 💜💙💗

Your brand’s aesthetic isn’t just about looking pretty on Instagram though - it’s about creating a vibe that follows your audience everywhere they go.

Yup, a powerful brand aesthetic goes beyond just great visuals on your social feed. It’s about creating a cohesive + memorable experience that transcends platforms + physical spaces, leaving your audience feeling connected to your brand wherever they see it.

Think Coke - the classic red and white + the signature script logo, is recognisable AF on cans, billboards, Instagram etc + their aesthetic creates a feeling of nostalgia and happiness that stays with you.

Or Apple - aka sleek, minimalist, and innovative. Apple’s clean design is consistent from their website to their stores and socials. You instantly associate their aesthetic with cutting-edge technology and simplicity.

The takeaway?

A cohesive aesthetic builds recognition, trust, and emotional connections with your audience. Make sure your branding [colours, typography, imagery + tone] tells the same story across Instagram, your website, packaging, events + beyond.

Your brand isn’t just what people see; it’s what they feel. ✌️

18/11/2024

Stop - quiz time!

That’s right - if you’re in need of a marketing glow up, take the quiz [link in Stories] to see if you’re ready. It’ll take like 55 seconds MAX + it’s FUN [pinky promise!]

Oh and If your quiz results say you’re ready - here’s 3 x awesome + AFFORDABLE ways to get marketing help:
 
✨ Southern Business Mentoring Program - first meeting free (for southern based businesses)! Plus, up to 3 extra sessions @ $25/hr.
 
✨ ASBAS Program (Adelaide Business Hub)- 3 hours of mentoring for just $99.
 
✨ Women in Business Program (Adelaide Business Hub) - 5 hours of marketing help for just $220.
 
Let me know and I can DM you the links! ✌️