neon moose, Brighton, Adelaide (2025)

20/05/2025

Hashtag blessed.

09/05/2025

Calling all + businesses - here’s something sweet + cool just for you! 🍦

As part of the City of Marion Business Showcase Week, you can join me at Banks and Brown cafe for a (FREE) coffee + marketing meeting 👏

We’ll sip on deeelish brews while diving into social media strategies, marketing + copywriting tips to ‘perk’ up your bizzo. I’ll even ‘espresso’ some marketing ideas that you can implement in your biz ASAP.

Here’s the skinny (ok enough coffee puns 😅)

When: Tuesday June 4 Location: Banks and Brown cafe on Sturt Rd, Warradale
Time: 1 hour Cost: Freeee (coffee’s on me!) Spots left: 3 appointments left so feel free to snap up your spot now through the Southern Business Mentoring Program (will put link in Stories 👏)

10/04/2025

Fo’ reels 👏

25/03/2025

🫎 Canva Camp is coming back and to celebrate, here’s Neon Moose’s top 5 x Canva hacks 🫎

Okurrr! We all know Canva’s pre-made templates are a game-changer for the non designer in most of us.

NB tho: I’ma preface this by saying please use a designer for any logos or printable marketing materials as designers still trump Canva 👏

But for social media assets, presentations, postcards and the like? Canva is sweet!

So - 5 x Canva hacks [+ why you need to start using it like, yesterday!]

👌 Brand Kit is your bestie. Save your logo, brand colors, and fonts in Canva’s Brand Kit to keep everything looking on point and consistent. No more hunting for that exact shade of sage green! 😅😅

👌 Shortcut your life. Speed up your design process with these handy keyboard shortcuts:
T = Add text box
R = Add rectangle
C = Add circle
Shift + drag = Perfectly straight lines
Cmd/Ctrl + D = Duplicate like a pro
Now go and make a coffee with all the free time you have! 🥳

👌 Background remover = instant magic! Yup, you’ll be saying Photoshop whooo?! with Canva’s Background Remover. This cool feature lets you erase backgrounds with one click—perfect for product shots + polished social posts.

👌 Resize like a bawse. Need the same design in different sizes? Hit “Resize” (Canva Pro feature) and instantly adapt your Instagram post into a flyer, LinkedIn banner, or email header. No starting from scratch! 🙌

👌 Did someone say FREE stock photos? And not the dodgy 90s looking Shutterstock or iStock ones either! Yup, Canva has lotso free - and cool! - stock photos, videos + icons built right in! Just hit “Elements” and start searching. And don’t even get me started on the AI image generator where you can create your own images!

Anyhoo moral of the story? Canva rules.✌️

+ stay tuned for more details on Canva Camp soon 🥳

07/03/2025

it’s International Women’s Day tomorrow + what better way to celebrate then to introduce Adelaide Business Hub’s NEW Women in Business Mentoring Program – round ✌️ 2.

If you’re a small business owner in need of a marketing pick-me-up then sign on up! Just $220 + GST + you get 5 hours of marketing help from meee - that’s 5 hours of social media, copy, marketing, PR, or all the creative chaos in between 🥳

DM me + I’ll send you the link to register ✌️

cc:

10/02/2025

Reminder ⚡️ sticking to your social media strategy is like having a sat NAV for your social—it keeps you on track, guides your creative journey + makes sure every post, story, + reel is on point 👏

With a plan, you never run out of things to say, and your brand stays laser-focused on its objectives. So ‘steer’ your marketing in the right ‘direction’ [sorry 😅] + stick to your social media strategy!

Don’t have one? DM me.

✌️

05/02/2025

Let’s talk about the Grammys + THAT stunt 🎵🎤

For those that came in late - ol’ envelope pusher Kanye West (aka Ye) - showed us how to become the most Googled person on the planet by getting wifey Bianca (aka Kim Kardashian’s doppleganger) to drop her fur coat to reveal, well, NOTHING underneath.

Helloooo marketing stunt (to promote his clothing line Yeezy). It was a controversial move that turned heads + made headlines alright.

But are we down with such a stunt? Let’s break it down with a good ol’ fashion pros V cons list:

Ye(ah):

⚡️B is for buzz + brand recall - bold moves like this creates massive media buzz. And when your campaign makes headlines? Your brand is unforgettable.

⚡️ Breaking through the noise - in a world flooded with ordinary (read: SAFE) ads, shock value can cut through the clutter + get people talking.

⚡️ Google goes off - controversial tactics often drive Google searches, hits to website, social media shares, likes, and discussions—great for boosting visibility and, ultimately, sales.

Nahhh (ba boum!):

⚡️ Don’t hate, alienate - not everyone loves controversy. A quick scan across the net and a stunt like this can backfire by offending or alienating a significant part of your audience.

⚡️ Brand rep - when your marketing is too edgy, it might overshadow the product itself, leaving consumers wondering if it’s quality or just gimmickry. Oh and speaking of - unpopular opinion - I feel the Grammys and all the award shows are giving gimmick vibes - cue: Jade Smith with a castle on his head. A big LOL + WTF!)

⚡️ Sustainability - relying on shock value might work in the short term, but it may not build lasting customer loyalty if the product doesn’t stand on its own.

So, what’s the verdict? Genius branding or too wild? If you want my opinion (that nobody probs asked for 😆) - it was too stunt-y for me. Weigh in below 👇

29/01/2025

🎵 Guess who’s back, back again… 🎵

Back in the Neon Moose stables for 2025 + galloping (do moose even gallop BTW?) on with more marketing magic inc. consulting, workshops, social media, copywriting + PR to elevate your business 🥳🫎

18/12/2024

POV: you see your IG aesthetic errywhere [and decorate your Christmas tree accordingly!] 💜💙💗

Your brand’s aesthetic isn’t just about looking pretty on Instagram though - it’s about creating a vibe that follows your audience everywhere they go.

Yup, a powerful brand aesthetic goes beyond just great visuals on your social feed. It’s about creating a cohesive + memorable experience that transcends platforms + physical spaces, leaving your audience feeling connected to your brand wherever they see it.

Think Coke - the classic red and white + the signature script logo, is recognisable AF on cans, billboards, Instagram etc + their aesthetic creates a feeling of nostalgia and happiness that stays with you.

Or Apple - aka sleek, minimalist, and innovative. Apple’s clean design is consistent from their website to their stores and socials. You instantly associate their aesthetic with cutting-edge technology and simplicity.

The takeaway?

A cohesive aesthetic builds recognition, trust, and emotional connections with your audience. Make sure your branding [colours, typography, imagery + tone] tells the same story across Instagram, your website, packaging, events + beyond.

Your brand isn’t just what people see; it’s what they feel. ✌️

18/11/2024

Stop - quiz time!
 That’s right - if you’re in need of a marketing glow up, take the quiz [link in Stories] to see if you’re ready. It’ll take like 55 seconds MAX + it’s FUN [pinky promise!]

Oh and If your quiz results say you’re ready - here’s 3 x awesome + AFFORDABLE ways to get marketing help:

✨ Southern Business Mentoring Program - first meeting free (for southern based businesses)! Plus, up to 3 extra sessions @ $25/hr.

✨ ASBAS Program (Adelaide Business Hub)- 3 hours of mentoring for just $99.

✨ Women in Business Program (Adelaide Business Hub) - 5 hours of marketing help for just $220.

Let me know and I can DM you the links! ✌️

11/11/2024

8 x steps to slam dunk your copy [in a super speedy roundabout kinda way]

✏️ Tell them their problem
✏️ Make the problem hurt
✏️ Tell them there’s a solution
✏️ Show them the solution
✏️ Tell them what’s included
✏️ Tell them how much it costs
✏️ Give them a guarantee
✏️ Ask them to buy

Easy peasy! ✏️✏️✏️

05/11/2024

How YOU can leverage AI in 2025

Ahh good ol’ A to the I - I may or may not have banged on about it in my presentation a couple o’ weeks ago.

Here’s some key points on how to leverage AI for your biz.

🤖 Content creation - use tools like Jasper + Canva’s Magic Studio to automate image generation + video editing.
🤖 Hyper-targeted content - with data-driven insights, AI can analyse user behaviour patterns, preferences, and demographics, allowing us to create hyper-targeted content. This ensures the right message reaches the right audience in the most effective way.
🤖 Customer service - AI chatbots are now highly sophisticated, with platforms like ManyChat being used to automate customer interactions, especially on social platforms - like Messenger + Instagram DMs.
🤖 For precise ad targeting - by analysing data patterns, customer behaviours, and real-time interactions. This allows marketers to optimise spend and maximise conversions.
🤖 Personalisation - AI enables dynamic, personalised content delivery. This could mean serving unique product suggestions based on user preferences or tailoring entire ad campaigns according to real-time engagement.

… Three cheers for AI [kinda!] 🥳

neon moose

20/05/2025

09/05/2025

10/04/2025

25/03/2025

07/03/2025

10/02/2025

05/02/2025

29/01/2025

18/12/2024

18/11/2024

11/11/2024

05/11/2024

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