Passel Media

16/11/2025

Reality hits hard when you drive on drugs in our new campaign for the SA Police with SAUCE. The Creative Agency

Client: 
Road Safety Campaign Manager - Richard Blackwell
Senior Advertising Campaign Officer - Elke Brintrup Krueger
 
Creative:
Managing Director and Principal:
Creative Director:
Creative Director: David Ormston
Creative Art Director:
Creative Copywriter:
Senior Account Manager:
Senior Designer & Animator:
Designer:

Production Company 
Director:
Producer: Adam Camporeale
1st AD: 
DOP: emerson
1st AC: .m.cooper
2nd AC:
Gaffer:
Lightning Assist:
Grip:
Grip Assist:
Car Rigging: .trackshots
Sound:
Boom Op: .davis
 
Production Designer:  
Hair & Makeup:
Wardrobe: .creative
Casting: Wendy Ticao (TKO Management)
Photography:
 
Editor: 
Colourist: .colour
Sound Design: Seeing Sounds

10/06/2022

Working alongside Resolve Agency we produced sixteen visual recipes for Animals Australia VegKit 🌮

There’s nothing we love more than delicious food and good looking TVCs so this was a dream to produce!

Head to our website to check out more from the series https://passelmedia.com/portfolio/vegkit/

Director: Adam Camporeale
Art Director: Lauren Brice
Styling: Fiona Roberts Food
Gaffer: Nic Datson
Cinematographer: Thomas Smeets
1AC: James Wire
Editor: Lauren Brice
Sound Design: Scott Illingworth
Colour: Adam Camporeale

15/02/2022

Happy to start the year off on a high with our latest TVC Campaign.

From the skylines of Melbourne to the ridge lines of Mt. Hotham, we travelled all over Victoria with an awesome cast and crew for UniSuper's new brand campaign with our good friends HIVE Creative.

From lockdown delays to electrical storms, this one posed plenty of challenges, but we wouldn't have it any other way. We still think we have the best job in the world.

07/02/2022

Excited to share that our latest work for UniSuper has been featured on Campaign Brief!

This one took us all over Victoria with good friends HIVE Creative.

UniSuper, the $110 billion fund now open to all Australians, has launched its new brand campaign via Hive Creative, which invites more Australians to look forward and see a future worth retiring for that doesn’t cost the earth.

11/11/2021

It was an absolute pleasure for our Melbourne team to work away the days in endless lockdown with our good friends HIVE Creative on the Open campaign for UniSuper.

This one was a truly national production with Agency and direction in Melbourne, animation and sound mix in Adelaide, compositing in Sydney and VO recording and engineering in Brisbane.

If there is one thing the pandemic has taught us it's that when it comes to work, state borders don't have to stand in the way...

UniSuper opens its doors with the help of Hive. Until recently, UniSuper was only accessible to those involved in higher education and research. Now, they've swung open their doors and face a new challenge of building brand awareness amongst a wider audience - a challenge that we at Hive were all to...

14/10/2021

We recently had the pleasure of creating this showreel for the South Australian Film Corporation. The wealth of incredible content that has been produced in South Australia in recent years is just mind blowing.

10/08/2021

Take a look behind the scenes of the latest ECH TVCs!
Check out both of the commercials at passelmedia.com

03/08/2021

Here’s the second TVC we had the pleasure of creating with Society Marketing Communications and Avenue De Saxe for ECH.
We wanted the glimpses into Tom and Maureen’s life to feel like moments captured in a photo so we took the opportunity to use the for some extreme slow mo.

29/07/2021

Working alongside Society Marketing Communications and Avenue De Saxe we created this TVC for ECH.
We were able to sit down with our actress and go through hundreds of her photos to create this walk through her life.
We also had the luxury of building our own set and testing, what felt like, EVERY shade of blue paint until we found the right one. 💙

08/10/2020

IT’S HERE! We’ve given the Passel brand a makeover! We are really proud to share our new website and brand video - give it a watch and check out passelmedia.com and tell us what you think!

07/10/2020

Something exciting... tomorrow