Felt

Felt We're for the artisans, healers and guides. But what she knows now, from years testing the theory, is that social media can be a gamechanger for business.

We're for artisans, guides and community organisations who are looking to put the human and heart into their communications through our HeartFelt Story Circle Membership, Digital Coaching, Social Media Management and Workshops. Felt is a boutique marketing agency that specialises in brand-storytelling guidance across communication channels like social media, newsletters and website copy. Our ulti

mate aim is to empower them to find their authentic digital voice and comfort in telling what are their own invariably heart*felt* stories. Felt was started in 2015 by Brand Manager, Jessamyn McLachlan, because she firmly believed that authentic communication DID have a place in a social media world. You'd be surprised that this was unusual path in this space even just a few years ago...

Having been in marketing across hospitality, wellness and wine for over 15 years, with the past 9 involved in Digital Communications, it took her a while to find her own voice and comfort in the space, honouring the power of narrative and engagement, not just the path of sales. But it's not about numbers. It's about stories.

Let's work together to take a holistic view of what you could do to get your digital house in order and your energy on t...
16/11/2025

Let's work together to take a holistic view of what you could do to get your digital house in order and your energy on track for 2026!

💗 In this mini-offer, I’ll personally review your social presence and share three clear, strategic actions to set you up for growth and ease in 2026 AND also deliver a personalised mini tarot reading to help you reflect on 2025 and get set for an organised and aligned new year.

What it costs - just $97!

What you get;

A clear template that includes 3 strategic actions to optimise your online presence.
AND
A personalised reflection to help you approach 2026 with focus and flow and reconnect you to the heart of what you do!

📣Available to book for for 4 days only!! (Otherwise I just won't have time to get back to you before December shenanigans settle in!).

Book now via link in bio or comment ALIGN and the link to join me will be on its way to you directly!

💗✨PS HeartFelt Story Circle members renewing and those joining for 2026, we will do this Audit and Align process as part of your bonus 1:1 session - so no need to book!

💗💗PPS If you want a more than a mini audit, then this is a warm invite to explore my HeartFelt Story Circle membership, where strategy, storytelling and intuition intersect every month for 12 months - to support heartled business to market with authenticity and heart. AND from now until December 31st, all sign-ups take advantage of a 12 months for the cost of 10 payment plan, or even sharper price for upfront payment. Explore this via link too!

https://www.feltbrandstories.com/auditandalign

16/11/2025

Introducing Audit + Align. ✨📲📝

Audit + Align is for you if:

✨Your strategy feels ok in theory… but not in practice
✨You’re showing up online… but not in a way that feels *good* and sustainable for you
✨You’re a bit overwhelmed, lack inspo and are just not sure what’s next
✨The idea of clarity + intuitive guidance wrapped in one package? YES PLEASE! 💗✨

AND you’re ready to start 2026 aligned.

Then if you’ve seen this and read this far… This is your sign. 💗

✨Book via link in comments

15/11/2025

Heartled business operators. I’m here for you. Here to help you build a bridge between your head and your heart and (re)connect you with all the beautiful stories you have to tell.

Because in an AI world, stories connect. And connection converts. 💗✨

My HeartFelt Story Circle membership is opening its doors to close out 2025 with a special 12 months for the cost of 10...
13/11/2025

My HeartFelt Story Circle membership is opening its doors to close out 2025 with a special 12 months for the cost of 10 payment plan! (or sharper cost for upfront payment).

Come join a container and beautiful community built for helping you tell the stories of your business and market with authenticity, wellbeing, wisdom and heart.

Head to link in bio for more or let's start a conversation here to see if this is EXACTLY what you need in 2026. 💗✨

https://www.feltbrandstories.com/heartfelt-story-circle

10 months in… I couldn’t imagine exactly where we’d land, even in September last year when it was starting to take form....
04/11/2025

10 months in… I couldn’t imagine exactly where we’d land, even in September last year when it was starting to take form. A beautiful membership group working on their storytelling, marketing strategy and most impactfully, on their nervous system and energetic alignment to the work. 💗✨

Because the fact is we can take all the strategic steps in the world, but if they don’t feel good for us, right for us, achievable. We’re not going to stick to them.

If we don’t start to connect to why we’re here and our unique place in all this, it can be almost impossible to do this work.

And it’s lonely doing it alone when it’s not your trade, but one you’ve had to adopt because - 21st century - AND you’re overthinking, worrying and questioning your value in even showing up here…

When you’re a heartled operator, social media isn’t just ‘social media’ - it’s an energetic exchange between you and your people. A place to communicate the heart of what you do, with deep intention. So you really need a place to be held, to reflect and to rise in doing this important work.

Sound like you? The HeartFelt Story Circle is here waiting with open arms to welcome you in. If this kind of support and community is calling? Come join us. ✨

Comment HEARTFELT and we can talk it through.

A deeply nurturing space to reflect, reconnect, and find YOUR way.That’s the core of my Digital Coaching sessions. What ...
29/10/2025

A deeply nurturing space to reflect, reconnect, and find YOUR way.

That’s the core of my Digital Coaching sessions. What began back in 2018 as 1:1 social media support has, over eight years, evolved into something far deeper.

Today, these sessions are holistic, intuitive deep dives into your business, your story, and your strategy, blending practical social media, marketing, and storytelling tools with wellbeing and intuitive practices; like content journalling, visualisation, and even tarot card readings - to bring clarity, confidence, and ease to your (and your businesses') visibility journey.

But from November 1st, Digital Coaching is evolving again.

It’s becoming part of my HeartFelt Story Circle - a new second-tier for those ready for elevated learning, strategy, and transformation across the 12 months of the container.

And this means the last few days of October 2025 are the final opportunity to secure one of my popular 3 or 6 session bundles (with up to 12 months to complete).

Stand-alone sessions will remain available, but these signature bundles are retiring.

So if you’ve been waiting for the right time…

✨ This is it.

Lock in your bundle before October 31st via the link in comments and let's get started on helping you find your way in a suddenly AI driven, social media world.

23/10/2025

I’m not here to shout at you about what you should do.

I am here to gently support and guide you in what you could. And in the process start to help you see you CAN.

And it’s enough. Perfect for your business and your audience. And for you. 💗

➡️Hit the link in my bio or head to my stories and the You are the strategy workshop replay will be winging its way to you directly!

AI is a wonderful amplifier, but it needs you as its source to partner with us to truly work.And how can you be you when...
20/10/2025

AI is a wonderful amplifier, but it needs you as its source to partner with us to truly work.

And how can you be you when for so long you’ve been shown another way? One that was so based in perfection and polish? One that was often dictated by influencers who had no real idea how to run a business like ours?

And how can you get comfortable with visibility? One gentle step at a time?

My HeartFelt Story Circle membership is a place where we explore this dance every month and give you a space to find your own way in a social media and marketing world. One that works for your business. But also for your unique nervous system.

📆 This Wednesday I’m gifting a little taste of the kind of content we cover in every one of our bi-monthly calls.

Come and join me in the Zoom room for a spacious hour using the tools of strategy, storytelling and intuition - designed to help you see you are what your business needs to connect and convert. EXACTLY as you are.

Link in bio to register to join me. 💗✨

17/10/2025

Youngest in the team here counting herself pretty lucky that her job can mean an afternoon scrolling social media! 🙋🏻‍♀️😆📲

Address

127b Goodwood Road Goodwood
Adelaide, SA
5034

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9:30am - 3pm

Telephone

+61434882651

Website

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Heartfelt Brand Story Telling

Felt grew organically from the deep belief that telling stories is the way forward for authentic business. A way to connect and engage.

Felt was founded by wine marketer and hospitality industry professional Jessamyn McLachlan in 2015. After a background working for small and medium brands that traversed family business, wine marketing, hospitality, craft beer and wholefoods; it became glaringly obvious to her that communications for authentic business needed to centre around their own unique, invariably heartfelt stories.

As business realises the importance of communication via channels like social media, it is easy to get stuck in the ‘should do’s' of how to run a platform. The Felt path is anchored firmly in the belief that there is no absolute prescription, beyond authenticity.

For full service offering, head to: https://www.feltbrandstories.com