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Monday 9am - 6pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9:30am - 3pm

Felt

We're for the artisans, healers and guides. But what she knows now, from years testing the theory, is that social media can be a gamechanger for business.

We're for artisans, guides and community organisations who are looking to put the human and heart into their communications through our HeartFelt Story Circle Membership, Digital Coaching, Social Media Management and Workshops. Felt is a boutique marketing agency that specialises in brand-storytelling guidance across communication channels like social media, newsletters and website copy. Our ulti

mate aim is to empower them to find their authentic digital voice and comfort in telling what are their own invariably heart*felt* stories. Felt was started in 2015 by Brand Manager, Jessamyn McLachlan, because she firmly believed that authentic communication DID have a place in a social media world. You'd be surprised that this was unusual path in this space even just a few years ago...

Having been in marketing across hospitality, wellness and wine for over 15 years, with the past 9 involved in Digital Communications, it took her a while to find her own voice and comfort in the space, honouring the power of narrative and engagement, not just the path of sales. But it's not about numbers. It's about stories.

14/09/2025

Want to explore joining this beautiful community where intuition, strategy and storytelling intersect?

Book a Connection Chat and let's see if the HeartFelt Story Circle is exactly the support and connection you need.

https://www.feltbrandstories.com/heartfelt-story-circle

07/09/2025

If you know you need to work out how to market your business - but feel tangled in overwhelm or the ever-shifting digital landscape, you are not alone.

After helping many, many hearted business operators and their teams over the past 7 years as a Digital Coach, I can assure you of that!

Our threads are similar, our stories aligned. Our painpoints and challenges consistent. No matter where we come from.

That’s exactly why my gentle, 1:1 Intuitive Digital Coaching experience exists. To support you to see a way forward that works for your unique business AND for you. To acknowledge some of the challenges you may be having but start to transform how you feel about them, and how you feel about being YOU online in the process too.

To start to dissolve stress in the task - gently, steadily and wholeheartedly. This is not a one-size-fits-all approach - this is a gift of time for your story to be reflected on, honoured, crafted, and celebrated, bite size step-by-step.

Because this is how we market today, and it works... so learning it is the best visibility step you can take for your business.

But it can be done your way AND it can be marketing that connects, rather than just transacts. 💗✨

Want to explore this intersection of marketing, social media and intuition in a 1:1 space? I'd love to support you.

04/09/2025

Did you know a profit with purpose model of banking existed? We did not!

At least we didn't until I met Branch Manager Shane Chamings through the Goodwood Traders Association and later as Felt began working with his Community Bank Goodwood as Social Media Managers and Marketing Coordinators - where up to 80% of profits annually are returned to community clubs and organisations through grants and support.

The other week the bank celebrated 20 years as a community funded, owned and operated institution. When my boys needed to open bank accounts, they were first on the list - not only because they were actually helping fund some of the clubs they or their friends were a part of - but also because it was actually accessible; an old school, high-street style bank that they could hop on their bikes to visit and solve their own banking problems as they learned.

There is a great app, and they're pretty proficient at that of course . But sometimes you need to ask and a warm, helpful human can be a great way for a kid to work this all out.

So Happy 20th CBG. With community one of our top values at Felt we're proud to be associated in some way now with your 'by community, for community' story. Onwards and upwards!

01/09/2025

Business storytelling, it's a muscle to build.

And it takes practice to build it.

Practice to start to understand that being YOU? Is the strategy.

Want to know where to start? How about intentionally starting to include one of these in the mix? Your unique stories of: People / Place / Perspective or Experiences.

And watch your connection metrics soar. ✨

If you would like support to explore how this process how this could look for you? Then that's exactly why my gentle, 1:1 Intuitive Digital Coaching experience exists. Head to link in bio to book and discover.

26/08/2025

Why does Felt exist, in 2025?

To create communication that truly connects.

To champion marketing that is transformational, not just transactional.

To support and guide you back to the heart of why you started your business, and what matters most to you now.

In a loud, loud world - one that often equates 'more, more, more' with success, we stand for another way. A way that honours both your business and you. 💗

Because the truth is, what's good for you? Is good for your business.

✨ Ready to reconnect with your purpose and show up with clarity, ease, and heart?

Explore 1:1 Digital Coaching or join the beautiful business in the HeartFelt Story Circle, where strategy, intuition, storytelling and community meet.

19/08/2025

In my experience we often overthink how to connect.

At Felt this is our jam, creating communication that connects.

And the simplest formula to start to do this for your business? Share your;

- Humans (and dogs.. and cats ... and birds ... and horses...). You get the drift. ☺
- Perspective
- Experiences

And Place.

And do it everywhere - not just on your socials but also in your emails, on your creative, your website, your flyers and point of sale.

Because we've landed in the age of connection and those product or service based sales posts? Important as part of the whole ecosystem at times yes. But they just aren't stopping the scroll.

They just aren't... connecting.

13/08/2025

Rest isn’t the reward for getting all the work done. It’s what we need to keep doing and to be ‘well’ in the doing too.

‘Give yourself a break’ is a big big multi-layered theme for the heartled small business people I support. One we work on a lot. Because? It’s a big big theme for me, too.

And it’s the root, the absolute core, of productivity, possibility, consistency and wellbeing too. And as I have found over the past decade in Felt, we often end up supporting people in the very things we’re been through ourselves. The paths we’ve created out of them.

In the past I’d tell myself, next week I’ll slow down, next year I’ll have a holiday. Or, I’ll take time off when this work is done, or the team’s organised to cover it. I’ll hand that job over when… But we know how that story ends; there’s always another job on the to do list. The ‘when’ is often on the horizon. There’s always something or someone who needs you. And being ‘well’ in your business is a lesson in letting go.

So even though I’m waaay better than I used to be at gifting myself this permission to stop, be, rest, let-go - because I now really deeply ‘get’ all of the above - ‘getting’ and ‘doing’ are quite different things and I’m also still living and learning it. A work in progress.

So here I am, going slow on a Wednesday, with a cup of tea and my hound in the garden. And look what happened? This post downloaded! ☺️✨

I wonder if you resonate? 🤲🏼💗

11/08/2025

Want consistency of tone? Of brand voice? Of the energy of your communication?

Run it yourself. You’re the best person for the job. Truly.

Want all of the above AND consistent rollout?

Work with a heartled Digital Agency. A team that doesn't just manage your social media, but becomes part of your story. Year after year.

You might think having someone in-house is the answer but… the truth is more often than not people come and go and therefore? So does all of the above.

19/07/2025

‘Making the time’. It’s such a huge theme for the people I work with - and honestly, it’s one I’m still working on myself.

Because in truth, we often end up guiding others through the very things we’re navigating too. And ’making the time’ is one of those deeply layered, life-meets-business, learning to put yourself (or your business first) and wellbeing truths I come back to again and again.

It shows up in how we make space to tell our stories. How we carve out time to show up on socials, consistently and with intention. And how we stop seeing these tasks as ‘extra’ and start treating them as essential, core business work.

But making the time also means something else, it means stepping away, switching off, and letting life - not just work - take up space too.

Over the past few years, I’ve been getting better and better at learning to allow myself time off.

Time with myself. Time to be. Time with the people most dear.

As a mum of teenage boys, I’ve also noticed my role shifting as they grow - not disappearing, but becoming less hands-on in the day to day. So this year, I started something new: the annual 1:1 mother-son trip.

One trip a year, just the two of us. Somewhere (within reason!) of their choosing.

Bryn chose Clare, a nod to his growing interest in wine and artisan beverages, and his weekend job at our Felt neighbour, .

Cal chose Sydney, to see his Grandad, his uncles and aunt, and of course, to hit up Haymarket for dumplings 🥟

The only rule? Time together. And by the end of the trip? We book the next one.

Maybe one day that’ll look like overseas adventures but for now, we’re starting simply.

Because at the end of the day, it can be challenging in this busy world we now live in, but making the time for connection is the whole point.

In business and in relationship. You don’t really fully get present in life without it. 💗

Address

127b Goodwood Road Goodwood
Adelaide, SA
5034

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9:30am - 3pm

Telephone

+61434882651

Website

https://www.feltbrandstories.com/

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Want your business to be the top-listed Media Company in Adelaide?

Heartfelt Brand Story Telling

Felt grew organically from the deep belief that telling stories is the way forward for authentic business. A way to connect and engage.

Felt was founded by wine marketer and hospitality industry professional Jessamyn McLachlan in 2015. After a background working for small and medium brands that traversed family business, wine marketing, hospitality, craft beer and wholefoods; it became glaringly obvious to her that communications for authentic business needed to centre around their own unique, invariably heartfelt stories.

As business realises the importance of communication via channels like social media, it is easy to get stuck in the ‘should do’s' of how to run a platform. The Felt path is anchored firmly in the belief that there is no absolute prescription, beyond authenticity.

For full service offering, head to: https://www.feltbrandstories.com