Felt

19/07/2025

‘Making the time’. It’s such a huge theme for the people I work with - and honestly, it’s one I’m still working on myself.

Because in truth, we often end up guiding others through the very things we’re navigating too. And ’making the time’ is one of those deeply layered, life-meets-business, learning to put yourself (or your business first) and wellbeing truths I come back to again and again.

It shows up in how we make space to tell our stories. How we carve out time to show up on socials, consistently and with intention. And how we stop seeing these tasks as ‘extra’ and start treating them as essential, core business work.

But making the time also means something else, it means stepping away, switching off, and letting life - not just work - take up space too.

Over the past few years, I’ve been getting better and better at learning to allow myself time off.

Time with myself. Time to be. Time with the people most dear.

As a mum of teenage boys, I’ve also noticed my role shifting as they grow - not disappearing, but becoming less hands-on in the day to day. So this year, I started something new: the annual 1:1 mother-son trip.

One trip a year, just the two of us. Somewhere (within reason!) of their choosing.

Bryn chose Clare, a nod to his growing interest in wine and artisan beverages, and his weekend job at our Felt neighbour, .

Cal chose Sydney, to see his Grandad, his uncles and aunt, and of course, to hit up Haymarket for dumplings 🥟

The only rule? Time together. And by the end of the trip? We book the next one.

Maybe one day that’ll look like overseas adventures but for now, we’re starting simply.

Because at the end of the day, it can be challenging in this busy world we now live in, but making the time for connection is the whole point.

In business and in relationship. You don’t really fully get present in life without it. 💗

16/07/2025

Authentic, timely, creative content is our jam.

Which is why client content batching days are our ABSOLUTE favourites; soaking in the energy of people and place and often spending time in nature in the process (‘cos we look after a lot of winefolk…🙏🏼🍷🤩).

We ‘content batch’ because we want your content to be as authentic and timely and seasonal as possible; featuring the real people of the business and the real feel of what’s going on.

We’ve landed in the time of authenticity and in the AI age, its currency has never been more valuable. But truth is, we’ve *always* done things this way, because we’ve always always always chased connection as the primary metric of success.

And no matter how great your content is, you don’t have connection without real. Real stories, real people, real place.

Them’s just the facts. 💁🏻‍♀️🙋🏻‍♀️💗

📸 Jen and Rosie smashing through a session at Bremerton Wines!

11/07/2025

What's the best marketing strategy heartled small business can adopt? Truly?

(I say this from collating information for the past 15 years of running social comms for business).

Be you. Consistently.

Everything else will start to fall into place if you start from this *imperfect* place.

The tech, the hacks, the habits, the flow.

This is the point where this very important visibility and connection activity for your business starts to feel good, purposeful and maybe even a smidge fun. ☺️✨

Because I know for you it often doesn't. It often feels like overload, overthinking, just another 'to do' or nervous system dysregulation.

But how about forgetting all the 'shoulds' and instead just have a go at the job you're best for? Being you. 💗

30/06/2025

You couldn’t script it if you tried…

Week after week this month, the same cards have shown up in my draws — for my Membership group, my stories, and the free Content for Days workshop last week.

✨Be You / Be yourself online and Create your own magic. Again and again.

And you know what? After working with these cards for around 6 years now, I know that’s not coincidence.
It’s a message. A nudge. A reminder.

💗 That being fully, boldly YOU is the magic.

Your lived experience, your energy, your perspective, that’s your secret sauce. And it’s also what moves the needle more than any trending thing or ‘should do’ strategy ever will.

Marketing with deep authenticity isn’t just feel-good fluff. It’s business-smart and it’s what truly resonates. Plus it’s sustainable, because it actually feels *good* for you to do.

Because when you’re rooted in who you are, your content flows; you show up with clarity, speak with resonance and connect with the people who are meant for you. ✨

But let’s be real - doing that consistently can feel hard without support.

That’s where the HeartFelt Story Circle comes in.
A space to build your storytelling muscle, find your voice, and be held, in a super supportive and intuitive container, as you grow.

✨⏳Just a few hours left to join us at the special EOFY price. Future-you will be so glad you did.

Head to link in bio or comment HEARTFELT and I’ll send the link your way!

26/06/2025

Imagine looking back, 12 months from now, on a whole year of content connection and consistency? On feeling calm, creative and in flow in telling your business stories - in ALL the places you need to tell them?!

✨ Just 4 sleeps left to join me in my 12 month brand storytelling and social media for business membership, the HeartFelt Story Circle, before June 30 for 12 months at the cost of 10 payment plan (or sharper for upfront!).

💗The fact is you know your story, it’s in your heart, but you need to build the muscle - just like everything else you’ve had to learn in running your business - to tell it consistently.

⏳You need the space and a framework - a roadmap - to help you think it through, something that scaffolds this time for you; every month.

🤲 And you need the support - someone in your corner who has been at the social media and marketing coalface daily for 15 years - to ask ALL the questions and to help you tap into the magic of what is unique to you, uniquely your business...

So you can commit to keeping this rolling, every month too.

If telling your story, marketing your business - something you know, deep down you need to be doing more consistently - has felt like a chore, a drain or even nervous system dysregulation - then the HeartFelt Story Circle is a space to shift that. In pretty transformative ways.

Come join us. 💗✨

https://www.feltbrandstories.com/heartfelt-story-circle

22/06/2025

✨2 sleeps to go until my FREE Content for Days Workshop, the spaciousness of an hour to remember ALL the stories you *do* have to tell, and the ways you could tell them! 💗

So why am I gifting this for free? I want to be upfront because authenticity - as overused as many may consider this word to be - is still the best word for the job and has *always* been my top value.

This is a gift of space I am giving wholeheartedly but also to give you a taste of my beautiful HeartFelt Story Circle before June 30 too, because all signs ups for the rest of this week will access a special 12 months for the cost of 10 payment plan (or sharper price for upfront payment) and I won't be opening the doors again like this until December!

Whether you just need the space now to check-in with your business or you're craving deeper support, I'd love you to join me this Wednesday.

x Jess

21/06/2025

Winter Solstice in the camera roll… ❄️

19/06/2025

In December 2024, I went and did a thing...

I created something that had been puttering away in the back of my mind for years, in full form for about a year - a series of pieces prior to that.

And I told some of the people I had already been working with in a Digital Coaching capacity to see if they'd be interested in being my first Members.

The HeartFelt Story Circle was born and it's first community of heartled businesses built.

It's the most wonderful work I've ever done and it is truly a gift to do with it with the wise, accomplished and incredible business owners in the Membership.

Business owners like Linda Hartley-Clark of Love Life and Relationships Listen on for her heart*felt* business story and how she has found the Circle so far.

✨And if this is the kind of support you crave? June is the month to join us! 💗 All new members to June 30 access our 12 months for the cost of 10 payment plan!

Building a bridge between our intuition and our communication, one story at a time! Meet Dr Linda Hartley-Clark - Psychotherapist, Relationship Counsellor, C...

17/06/2025

Why my FREE Content for Days Workshop? Because I know how many great stories businesses have to tell and how rarely they get told.

In a world overflowing with the negative stuff these days, real stories of real humans doing things with heart? Make it a better place. 💗✨

Come and join me for an hour next Wednesday. And if you can’t make it live, don’t stress - all registered attendees will have the link to watch for 7 days.

📆 Wednesday 25th June 11:30am ACDT
📍Online - Zoom link will be sent on registration
🎟️ FREE

Register via https://www.feltbrandstories.com/contentfordays

13/06/2025

5 years at Felt for Jen this month 😮

It’s been a big 5 years too…

One in which Felt has grown from a 1 person ‘do I dive in?’ or do I (dirty word for a small business owner 😉) ‘get a job’ consultancy to a fully fledged, grown up business, with a TEAM!

And the turning point was this; deciding to start treating my business with the respect it deserved… and getting intentional about hiring someone who would take it seriously too, and join me for the ride.

Jen it’s been a BIG 5 years, not much ‘life’ we haven’t done between us in them, not to mention a global pandemic, but here we are.

It’s wonderful to have had your loyalty, ‘can do’, nurturing customer service, regular cackle… (we definitely cackle a bit at Felt 😉, the pictures do not lie!) and heart along for the ride. ☺️🙏🏼💗

And as ever it continues to be one of my greatest drives and privileges to offer a workplace where life is allowed… and you have really helped both Felt and me learn what this looks like in practice over the past 5 years.

Onwards and upwards. 🙏🏼💗

📸 from the past 5 years via + Meg Hansen