Felt

Felt We're for the artisans, healers and guides. But what she knows now, from years testing the theory, is that social media can be a gamechanger for business.

We're for artisans, guides and community organisations who are looking to put the human and heart into their communications through our HeartFelt Story Circle Membership, Digital Coaching, Social Media Management and Workshops. Felt is a boutique marketing agency that specialises in brand-storytelling guidance across communication channels like social media, newsletters and website copy. Our ulti

mate aim is to empower them to find their authentic digital voice and comfort in telling what are their own invariably heart*felt* stories. Felt was started in 2015 by Brand Manager, Jessamyn McLachlan, because she firmly believed that authentic communication DID have a place in a social media world. You'd be surprised that this was unusual path in this space even just a few years ago...

Having been in marketing across hospitality, wellness and wine for over 15 years, with the past 9 involved in Digital Communications, it took her a while to find her own voice and comfort in the space, honouring the power of narrative and engagement, not just the path of sales. But it's not about numbers. It's about stories.

☺️💁🏻‍♀️👉🏼 And when I say ‘made us’, I don’t mean in traditional success metrics - followers, virality, revenue.Instead i...
05/01/2026

☺️💁🏻‍♀️👉🏼 And when I say ‘made us’, I don’t mean in traditional success metrics - followers, virality, revenue.

Instead it’s that the core of the business entered a new, deeply mission aligned, age.

Most business choose one lane. At Felt we have always actively chosen both; strategy and intuition, data and gut feel, systems and authentic storytelling. But we hadn’t packaged this into offers that truly reflected this until the the HeartFelt Story Circle became a living breathing thing in 2025, it’s impact on all the work we do profound.

It was a big, wonderful year bringing this to life and clarifying the core of our purpose here, supporting heartled operators to stay in relationship with their business, story and audience - without burning out or feeling they have to become someone else entirely.

And the holistic approach - that *actually* works - needed to come to a place of truly understanding this.

And for me it feels like truth. Deep truth. At last. Like we’re doing our ‘work’ as a business.

I am so inspired about the future of Felt as it grounds into the approach we built the foundation for in 2025 - each one of us playing an important part in helping bring business and community back to heart.

Guiding our clients to understand that authenticity, care and our humanity are the biggest strategic assets we have in a busy, AI world.

And we’re open heartedly here for it again this year, leaning in.

So let’s do this 2026. 💗✨

In the first few days of 2026, I’ve been reflecting with such gratitude on the first year of the HeartFelt Story Circle....
04/01/2026

In the first few days of 2026, I’ve been reflecting with such gratitude on the first year of the HeartFelt Story Circle. 💗✨

This container lived in my head and heart for a long time, but it took a *few* steps and having my own Coaching and Group support to bring it to the world - and like all meaningful things, it needed community to truly come alive.

What I know now was that nearly 11 years of workshops, masterclasses and digital coaching had been guiding me here, but what I didn’t fully know, not until it was unfolding in real time, was just what a powerful intuitive space this would become too. What a blend of practical strategy AND heartled intuition the HeartFelt Story Circle is.

Because the shifts that have unfolded this year have gone deeper than strategy, deeper than content plans and social media ‘how to’.

They’ve been about reminding the members that what they do matters and to (re)connect with their gut and trust the direction it leads. To honour what feels true, even when it doesn’t look like the ‘usual way’ of doing things.

I keep thinking about The Hermit card, which surfaced again and again this year, a gentle reminder that it’s ok to follow our own star. To walk our own path. To do things our way.

And that this unique direction is not a problem to solve, but a gift to embrace.

Because being yourself isn’t just good for your business. It’s good for your nervous system too. And interestingly, the world of business communication in 2025, led from the top too, was asking for this. 2026 will only deepen this.

Because the world needs more of it. More heart, more real. More *good* pockets of the internet. More heartled business that starts to turn the tide. But it takes courage to let go of cookie-cutter expectations and build businesses that reflect who we are, not who we think we should be.

So hats off to the beautiful people in the container in its inaugural year. You’ve done amazing work, and the world is lucky to have you. 💗💗💗

31/12/2025

📣 The HeartFelt StoryCircle end of year special closes tonight! 2 months FREE across a 12 month payment plan.

Learn a little more about this beautiful container via Amanda’s thoughts. 🎥

💗 The HeartFelt Story Circle has truly been a privilege to run for many reasons this year, but mostly because I have been able to hold space for the incredibly accomplished and wise business operators in the container. These heartled people all have much in common - they needed a little space to better understand how to market and use the social media platforms for their business and to create a strategy that aligns with their unique rhythm and approach to the world.

But aside from the strategy, they also needed to see their painpoints reflected in, and be comforted by, the collective - to reflect that we ALL have similar challenges in the space - and be reminded that they are the BEST person for this job.

Amanda Sheedy is resoundingly one of these people, an incredibly accomplished and accredited Leadership and Development Coach, she has also leaned into her other love, Pilates in recent years (which she has studied and practiced extensively) and started incorporating this into her incredible holistic service

Thank you Amanda. Love having you in the HFSC container. 💗✨

29/12/2025

What’s it like in the HeartFelt Story Circle? 💗✨ My 12 month membership to support heartled operators to create the time for marketing and telling the stories of their business across digital channels. But also to intersect this strategy with wellbeing and intuition too.

Listen on 👉🏼🎧 and if this speaks to you, is exactly the accountability, practical *and* nurturing support you need? This is the best time to join us! Sign up by December 31st and take advantage of 2 months free across a 12 month payment plan before it reverts to full price from Jan 1.

Head to link in bio or comment YES if you’d like to chat, and I’ll be in touch via DM! 💬

Most people think they need more when it comes to marketing their business.More followers.More *perfect* content.More ti...
27/12/2025

Most people think they need more when it comes to marketing their business.

More followers.
More *perfect* content.
More time.
More confidence.

But what I’ve seen, over and over for 15 years here, is that it’s rarely about more.

It’s actually about connection; with the content you create and the people you share it with.

So what we actually need is to gift ourselves some time for clarity on our why.

To create a message that feels good for us to share, a rhythm that works with (not against) our energy and connection, reflection, and the confidence that comes from understanding how it all fits together.

Because consistency doesn’t come from forcing yourself to post. It comes from being connected to what you’re saying and why it matters, because you then show up in ways that feel good for you, and the people you speak to.

That’s exactly *why* the HeartFelt Story Circle was created.

A space where storytelling, strategy, and intuition intersect. Where you take the time to rediscover your unique rhythm and start marketing from a place that feels real.

A space to see what happens when you start understanding that being you? IS the strategy. ✨

👉 Join the HeartFelt Story Circle before December 31st for our special end of year payment plan and choose the path of action, resonance and flow in 2026 and a community built just for this.

www.feltbrandstories.com/heartfeltstorycircle

That's a wrap on another year at Felt and we're about to pop the OOO on until January 5th! Things have been up and down ...
22/12/2025

That's a wrap on another year at Felt and we're about to pop the OOO on until January 5th!

Things have been up and down again this year, and I am going to spend some time over the break reflecting on this (and no doubt bringing it here! 😉) but what's firmly in the 'up' is that this little team has really found a new groove in 2025, with everyone sitting firmly in their own wheelhouse. The squares of a patchwork that work so well together, and I am super grateful to Jen and Rosie for their commitment and heart-first can-do for that!

Jen as a nurturing, super efficient, ahead of the ball Marketing Coordinator, Rosie emerging as our key, super creative and community minded Digital Coordinator and myself able to lean more and more into the Intuitive Digital Coach role I love so much, working with business 1:1 or in my beautiful HeartFelt Story Circle. We all cross boundaries, all create content, write copy, run social feeds for our clients, wear all the hats...! - Felt is a small business after all - but we’re also more and more inhabiting our primary roles. And it feels good all round, so we're looking forward to what 2026 will bring!

Thank you for being here with us along the 2025 ride. We’re grateful to those old and new who choose to stay here. We know in a busy and often heavy world that is no small thing.

Happy Christmas. May it be relaxing, full of good food and wine and of course, time with the people you love most. It is certainly a time to let those you love and appreciate know it.

x Jess, Jen and Rosie

📸 How many photos to get the 'one'? 👉🏼 Actually this is just a taste of the camera roll! Thank you And Jaye for the Xmas styling! ☺💗

This is exactly *why* the HeartFelt Story Circle was created.A space where storytelling, strategy, and intuition interse...
21/12/2025

This is exactly *why* the HeartFelt Story Circle was created.

A space where storytelling, strategy, and intuition intersect. Where you take the time to rediscover your unique rhythm and start marketing from a place that feels real.

A space to see what happens when you start understanding that being you? IS the strategy. ✨

👉 Less than 2 weeks to left to join the HeartFelt Story Circle before December 31st for 2 months FREE across a 12 month payment plan and take the path of action, resonance and flow in 2026, in a community built just for this.

Comment CHAT and let's connect to see if this is just what you need in 2026. 💗

20/12/2025

The HeartFelt Story Circle has truly been a privilege to run for many reasons this year, but mostly because I have been able to hold space for the incredibly accomplished and wise business operators in the container. These heartled people all have much in common - they needed a little space to better understand how to market and use the social media platforms for their business, and to create a strategy that aligns with their unique rhythm and approach to the world.

But aside from the strategy, they also needed to see their painpoints reflected in, and be comforted by, the collective - to reflect that we ALL have similar challenges in the space - and be reminded of their unique gifts to share and that they are the BEST person for this job.

Jane Bromley is one of those people, a true craftsperson in the ancient sense of the word - tending her vines and crafting her wines with her hands and her heart. 2025 has been the year to lean into feeling empowered to be the person telling this story for her business. I highly recommend following along - her love and care for everything she does sings from the ‘page’.

Thank you Jane. Love having you in the HFSC container. 💗✨

Ready for a marketing strategy that feels good for your business AND for you?The HeartFelt Story Circle is open for 2026...
18/12/2025

Ready for a marketing strategy that feels good for your business AND for you?

The HeartFelt Story Circle is open for 2026. 💗
Join us for 12 months of focus on radical content consistency, intuitive storytelling, grounded strategy and beautiful community, who reflect exactly how you feel here too.

Monthly payment plans available until December 31st! (12 months for the cost of 10 too!)

➡ And immediately on joining access past calls, resources, visualisations and more to begin your journey toward marketing that feels like you. Because the world needs more of this, more authenticity, more heart, more real. More YOU to connect and convert in an AI world.

Come join us. Find out more via https://www.feltbrandstories.com/heartfelt-story-circle

Content batching days and some of our favourite subjects… 👉🏼🐶💗Social media management is a complex task, and what you se...
17/12/2025

Content batching days and some of our favourite subjects… 👉🏼🐶💗

Social media management is a complex task, and what you see is this, the final bit of content, but what you don’t?

The strategising, planning, making time, content brainstorming, content creation, caption writing, air dropping, downloading, editing, scheduling, tagging, mentions, collaborations and more that got us here, to this pic on your feed.

(PLUS making the subject stay still for the pic! 😉)

What we’re ultimately delivering is trust, visibility, clarity of your message in the market, and freeing up our clients to do their *actual* job.

So when you see that picture of some gorgeous doggo’s don’t just assume it was a click and post, start to understand that like the artisans we love to support at Felt, there is a whole lotta craft in what we do too.

And if you need support and mentoring navigating it for your business? Well that’s what we do. 💗

Address

127b Goodwood Road Goodwood
Adelaide, SA
5034

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9:30am - 3pm

Telephone

+61434882651

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Heartfelt Brand Story Telling

Felt grew organically from the deep belief that telling stories is the way forward for authentic business. A way to connect and engage.

Felt was founded by wine marketer and hospitality industry professional Jessamyn McLachlan in 2015. After a background working for small and medium brands that traversed family business, wine marketing, hospitality, craft beer and wholefoods; it became glaringly obvious to her that communications for authentic business needed to centre around their own unique, invariably heartfelt stories.

As business realises the importance of communication via channels like social media, it is easy to get stuck in the ‘should do’s' of how to run a platform. The Felt path is anchored firmly in the belief that there is no absolute prescription, beyond authenticity.

For full service offering, head to: https://www.feltbrandstories.com