Beach Shack Productions: Strategic Narrative

19/09/2025

17/09/2025

I'm sharing this powerful story today as a case study in what real community investment looks like here in Gladstone.

The footage was originally captured for the visionary 'Buy Local' campaign, a partnership with the Gladstone Chamber of Commerce & Industry (GCCI). We focused on Toni Royston and the incredible team at Above & Beyond Swim School, and their story is a perfect example of the narratives our region is built on.

On the surface, it's about teaching kids to swim. But the real story is about impact. It’s about visiting over 40 remote schools, sponsoring local clubs, and, yes, literally saving lives.

For the major industries that partner with our community, these aren't just feel-good moments; they are the tangible proof of their social licence to operate. My mission is to build the narrative platforms that connect these two worlds.

A huge thank you to GCCI for their leadership on the original project, and to Toni for sharing a story so powerful it's still teaching us lessons today.

16/09/2025

This is what proof looks like.

Strategy is built in the boardroom, but trust is earned on the ground. On-site with Josh Watson of Concrete & Polishing, a craftsman whose commitment to quality is the physical evidence of his reputation.

Every detail matters. Every process is a promise. This is the raw data of trust. My work is to find these moments of proof and build them into a narrative platform that strengthens social licence.

It’s not just about telling a story. It’s about proving it.

16/09/2025

The goal of an interview isn’t to get the answers. It’s to get the story.

And the real story never lives in the prepared talking points. It lives in the moments between them. In the hesitations, the memories, and the unguarded laughs.

My job isn’t to point a camera at a person. It’s to build a temporary world where they feel safe enough to put down the corporate script and just be human. That’s where the narrative that actually builds trust is found. Every single time.

Excavating, not recording.

16/09/2025

There's a moment in almost every interview I do where the nerves finally melt away.

It's the moment the person I'm talking to forgets about the lights and the camera, and we're just two people having a real conversation. It's usually marked by a genuine, unscripted laugh like this one from the wonderful Monica at Wild Sandalwood.

For any business owner, telling your own story can feel daunting. But that moment of connection is where the magic is. It's where the real story, the one that connects with customers and builds a community, comes to life.

It was an absolute privilege to help excavate that story, and I'm so excited to share what we created. It's a powerful reminder that the most compelling narratives are happening right here in our own backyard.

Wild Sandalwood

15/09/2025

This isn’t a photo of a longhorn. It’s a photo of trust.

T Bar Longhorns aren’t just raising cattle. They’re regenerating land, restoring soil, and proving sustainability on the ground.

And here’s the point: this small farm is doing, visibly and authentically, what billion-dollar ESG reports often fail to show.

Social licence isn’t secured in glossy documents. It’s earned in the paddocks, the sheds, and the community stories people actually believe.

That’s the strategic gap I close for industry leaders.

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28/08/2025

Such a privilege to be part of the Buy Local 2025 Campaign! Behind every business we filmed is a story of passion, family, and community pride. Thank you GCCI and all the sponsors for backing our region’s local legends — this is what makes Gladstone strong.

20/08/2025

🌿 “Every stick can be a paintbrush, every leaf a story.”

Discover the art of eco dyeing and botanical printing with Central Queensland artist Bina Van Haeften. Living from her restored 1964 Bedford bus at Captain Creek, Bina transforms leaves, flowers, bark, and pigments into sustainable textiles that reflect her deep connection to the land.

🎥 Watch the full short film here: https://youtu.be/cV72BF7d8so?si=Fz9IU1sy9Rwa0TBT&vq=hd1080

📍 BIOPHILIA: A Leaf is a Leaf is a Leaf
Gladstone Regional Art Gallery & Museum
30 Aug – 11 Oct 2025

🌿 Sharing helps more people discover and support regional artists like Bina. Thanks for spreading the word.

Agnes Water & Town Of 1770 Gladstone Chamber of Commerce & Industry

✨ Discover the art of eco dyeing and botanical printing with Central Queensland textile artist Bina Van Haeften. This short film reveals how she transforms l...

27/07/2025

Thanks for the tag! I'm excited to support this campaign and shine a spotlight on all the amazing regional businesses we have. Together, let's spread the word and celebrate our local community

12/07/2025

Came across this photo tonight and had to share it.

This is Wayne from Red Cloud Jewels, one of my story-driven marketing partners. We’ve been working together to bring his craft to life on camera—capturing the real process behind every handmade piece.

It’s one thing to see the finished jewellery…it’s another to stand here and watch it being created from fire and raw metal.

If you’d like to see some of the content we’ve created together, check out Red Cloud Jewels’ social media.

Rowen Franklin: Storyteller Atomos Lumix

03/06/2025

I love filming with Wayne, there’s always a great story behind every piece he makes.
This one’s a bit special… it’s the first diamond ring he ever made, at just 17 years old.

We’re working on a series that captures the heart behind the craft — and this is just the beginning.
More to come from the Red Cloud Jewels workshop soon.

🎥 Shot & edited by Beach Shack Productions: Video Marketing Agency
📍 Filmed in Agnes Water

23/05/2025

18+ hours of watch time—on Facebook Reels alone.

In just the last few weeks, we’ve posted 6 Reels to one client’s page.

No trends.
No hype.
No hacks

Just honest, story-led content about the work they do and the people they serve.

✅ 18,000 views
✅ 800+ interactions
✅ 6.3K reach
✅ 533% growth in followers
✅ 18h 16m of total watch time (up 431%)

That’s the power of video done right.
Not chasing virality, just showing up with purpose and speaking to the right people.

At Beach Shack Productions, we create Reels that are more than just scroll-stoppers.

They’re trust-builders. Lead-drivers. Relationship-starters.

📩 If your business is ready to grow with content that actually connects, let’s talk.


Rowen Franklin: Storyteller