Beach Shack Productions: Strategic Narrative

07/01/2026

Rowen Franklin’s Quick test of the new Premiere Pro iPhone app.

06/01/2026

I shared this from my personal page because it’s a tension I see often.

Calendars fill quickly.
Stories get rushed.
And priorities drift if they’re not designed deliberately.

At Beach Shack Productions, we work with founders and leaders who want to be intentional about the stories they tell — not just busy producing content.

If you know someone sitting on an important story, we’re always open to the right conversations.

05/01/2026

This brand film for Wild Sandalwood was designed as a foundation asset — not a social post. As Rowen explains below

04/01/2026

04/01/2026

Lately, I’ve been thinking less about goals and more about behaviour.

Big outcomes rarely come from big, dramatic moves.

They come from small actions repeated long enough to become identity.

As I look toward 2026, I’m restarting something simple: a habit tracker.
Nothing extreme.

Just 15–30 minute daily blocks tied to the person I want to be a year from now.

Not productivity for productivity’s sake but habits that compound toward the life I’m intentionally building.

I’m also mapping the year in advance.
Not just work, but rest.

Family time.
Space to think.

Because if it isn’t protected in the calendar, it isn’t a real priority.

Long-term progress isn’t about doing more.

It’s about designing your time to support the story you’re trying to live.

And when your calendar reflects your values, decision-making gets simpler and regret gets quieter.

You don’t rise to the level of your ambitions.

You live at the level of your daily choices.

31/12/2025

Perspective changes everything.

turned 40 this year.

And it marked a quiet but important shift.

A few years ago, I stopped putting all my energy into investing in everyone else and started investing in myself.

That decision changed how I see work.

Starting my own company removed a ceiling I didn’t even realise was there.

For a long time, I was focused on saving for “someday.”
In the process, I wasn’t fully present.

Now the work feels aligned.

It doesn’t feel like work in the same way.
It feels like growth.

Personally.
Professionally.
Creatively.

As we head into 2026, I’m paying less attention to volume
and more attention to signal.

Clear thinking.
Lived experience.
Ideas that hold up under pressure.

Looking forward to sharing more of the journey —
learning in public and contributing where I can.

27/12/2025

I took this while scouting a shoot location earlier in the year, not part of the plan, just a nice little moment I noticed.

Rowen Franklin
Beach Shack Productions

26/12/2025

Living and working in regional Queensland has changed how I think about communication.

If you want to reach people inside a community, you can’t start with channels or platforms. You have to start with how people actually live.

A lot of people here aren’t reading industry commentary.
They’re not measuring their life by job titles or career progression.

They’re focused on lifestyle.
Family.
Time.
Being present.

From conversations I’ve had around community engagement, one thing keeps surfacing.

The gap isn’t usually between industry and business.
It’s between industry and the wider community.

The workers.
The parents.
The retirees.
The people in the water on a weekday morning.

Trust isn’t lost because no one is communicating.
It’s lost when the communication doesn’t feel like it belongs to the people it’s meant for.

I don’t think that’s fixed by saying more.
I think it’s fixed by listening better, and telling stories that actually reflect the place and the people.

That’s something I’m paying closer attention to moving into 2026.

Rowen Franklin
Founder, Beach Shack Productions

24/12/2025

This time last year, I was genuinely nervous.

Starting a media company in Central Queensland felt like a big bet, not on the work, but on whether the region and the right clients would support it.

So I did one thing deliberately. I invested in creating a small set of videos that clearly stated who I help, what I do, and why it matters.

No tricks. No volume play.

Those videos did their job. My calendar filled quickly, and 2025 was booked out.

As I prepare for 2026, the feeling is different.

I’m no longer nervous, because I know I can switch a campaign on and fill my calendar when I need to.

But next year, I don’t think I will.

Instead, I want to lean into the Gladstone community and spend my time finding and telling the impact stories that make this region a powerful place to work and live.

I can only do that because the foundation is there — because being booked six months ahead creates space to choose the right stories, not just the next job.

If 2025 was about proving belief, 2026 feels like it’s about responsibility.


Founder,

22/12/2025

It’s slightly ironic, I know.

I spend my days helping leaders articulate their message — and I still wrestle with this myself.

One thing I see leaders struggle with (and something I’ve had to get clear on) is why they’re showing up online in the first place.

A freelancer chasing brand deals, a creator selling a $50 course, and a business leader building long-term trust are playing completely different games.

If you’re selling low-ticket products, volume matters.
Attention matters.
Virality helps.

But if you’re a leader — especially one responsible for people, reputation, or impact — the equation changes.

People don’t trust you because of one good post.
They trust you because, over time, they understand how you think, what you value, and where you draw the line.

That only happens when you’re clear on your purpose.

Why you speak up.
Why you share an opinion.
Why you’re willing to be seen, even when it’s uncomfortable.

When you post honestly — not recklessly, but clearly — the engagement might be smaller.

But the signal is stronger.

Those responses aren’t people rewarding a format.
They’re people recognising themselves in your values.

Do that long enough and something shifts.

You stop chasing opportunities.
You start attracting alignment.

That’s not a hack.
It’s clarity, repeated.

20/12/2025

Something happened recently that stopped me in my tracks.

A founder I work closely with received a letter in the mail from someone they had never met. Inside was a request to commission something deeply personal and high-stakes. No meeting. No call. No pricing discussion.

Six months earlier, that would not have happened.

What changed wasn’t persuasion or positioning. It was familiarity. Using a narrative engine, we consistently showed the same person, the same standards, and the same way of working across multiple channels. Social. Email. Radio. Television.

Not as advertising. As presence.

Over time, the work became recognisable. People understood how decisions were made. They felt confident in what the process would be like before ever reaching out.

By the time that letter arrived, the decision had already been made. The job was won without a conversation because the story had already answered the questions that matter.

This is the part most businesses miss.

Storytelling isn’t content. It’s infrastructure. When it’s built properly, it removes risk before money is ever discussed.

That’s when growth stops feeling heavy.

Not because you’re pushing harder, but because trust arrives before the conversation ever begins.

19/12/2025

One mistake I see new founders make again and again is worrying about the wrong problem at the wrong time.

I’ve spoken to several business owners recently who say they’re hesitant to tell their story, show up online, or even put themselves on their website because of this belief:

“If I make myself the face of the business now, no one will want to buy it in five years.”

That’s simply not true.

It’s a future problem, and a very good one to have.

What you’re really assuming in that moment is:
• the business will succeed
• buyers will be interested
• and the biggest issue will be you being too visible

Most businesses never get that far, not because the founder showed up too much, but because they never built enough trust early on.

Here’s how it actually works in the real world:

If a business is strong enough to attract buyers, it’s also strong enough to manage a transition.

There’s a handover period.
There’s a new leader introduced.
There are shared appearances, shared posts, and a gradual shift in visibility.

That happens after success, not instead of it.

Worrying about exit strategy before you’ve built momentum often becomes the very thing that stops momentum from happening at all.

Early on, people don’t buy from brands.They buy from clarity, confidence, and leadership.

And most of the time, that starts with the founder.

Solve today’s problem first. Let future success create future options.

Rowen Franklin
Founder, Beach Shack Productions