13/07/2026
After 16 years behind the camera, I’ve learnt something. The best videos come from people who feel comfortable enough to have a genuine conversation.
Some clients know they need to speak on camera but the challenge can be getting knowledge out of their head and onto camera in a way that feels natural.
This is something I pride myself on, helping people to feel comfortable on camera, and using different techniques to capture footage that feels real and relatable.
Some of the ways we capture content naturally are shooting in the car, talking with me looking off-camera; then your answers are the videos, setting up a studio ‘on the couch’ set up for a chat, then creating multiple shorter social videos from that. Sometimes it’s walking and talking, often when we walk it gets the cogs turning and the best content comes out. There are many ways to capture authentic content, that don’t involve staring straight down the barrel of the camera and feeling awkward.
I’ve also found that some of the most engaging content online at the moment, is human’s talking - seeing a person’s face and hearing who they are, or simply answering common questions.
Having a conversation about you and your business is a great way to capture content!
