MAXMEDIALAB

22/05/2025

MAXMEDIALAB launched Haus Labs by Lady Gaga in Australia. An immersive brand world conceptualised and executed end-to-end by our in-house , , , and teams.

From architectural plans and bespoke renderings to custom builds and graphic elements, the event was a masterclass in high-impact storytelling and production design.

Thanks to our and teams, we were joined by the Haus Labs global executive team, Brand Ambassador Maria Thattil, and a curated lineup of Australia’s most influential beauty creators, tastemakers, and emerging talent. Talent was hand-selected for their ability to translate the Haus Labs DNA across TikTok and Instagram, driving cross-platform amplification and building cultural credibility through bold, authentic storytelling.

The result: dynamic on-site content, meaningful reach, and standout moments that resonated with beauty-forward audiences both locally and globally.

Post-event, our team brought the campaign to life across digital, capturing the energy, atmosphere, and emotion that defined the Haus Labs experience.

08/06/2022

To celebrate World Ocean's Day today we hosted a fun beach clean up on the shores of beautiful Bondi Beach with our client BIOSSANCE.

As a brand, Biossance are committed to conscious consumption and are proactive in preserving the natural beauty and health of our oceans. Today's clean up is just one of many steps they take to protect our planet.

A huge thank you to everyone who attended and for collecting a massive 20kg of rubbish from the beach using reuasable or biodegradable bags. The rubbish will be recycled where possible with the rest disposed of thoughtfully.

22/05/2022

The MAXMEDIALAB team got the chance to flex our creative muscles on a monumental scale producing the largest runway on this year's Afterpay Australian Fashion Week schedule, the Afterpay Future of Fashion show.

From concept to creation, our team took the reigns and we couldn't be happier with how the show came together.

12/05/2022

From caviar to cocktails, red carpet to red hot fashion; our MAXCONNECTORS creators bought glamour in full force to kick off with an exclusive black-tie event at Felix Restaurant.

EVENT CONCEPTUALISATION | EVENT PRODUCTION by

PORTRAIT STUDIO by Jeremy Choh

27/01/2022

To the moon with Paco Rabanne
Production, creative and publicity by MAXMEDIALAB

24/01/2022

Looking back on our 2021 team Christmas celebrations as we head into an exciting 2022!
We can't wait to see what this year has in store for the MAXMEDIALAB and MAXCONNECTORS teams.

28/09/2020

Thanks to The CEO Magazine for the feature:

From launching a start-up in 2011 to engaging some of the world’s most luxurious brands including Hermès, Giorgio Armani, Ralph Lauren, La Prairie and Möet & Chandon, MAXMEDIALAB has pioneered the way to a new era of publishing.

27/05/2020

We’ve adapted to the current climate to launch our latest beauty event initiative, the MAXINSTITUTE EXCLUSIVE Webinar Series. Bringing the best beauty brands to your home, virtually.

10/03/2020

Launching our inaugural MAXINSTITUTE EXCLUSIVE Beauty Masterclass with Emma Chen, hosted by Nikki Phillips! Thank you to everyone involved, from the consumers who came, to the brands who donated products for the goodie bag (worth over $1,700), The Langham for the beautiful venue, Moët & Chandon for the Rosé Impérial champagne, Magnum for the LUXE treats, and the staff at MML - together we raised $16,701.49 for the Foundation for National Parks & Wildlife!

26/02/2020

Calling all pleasure seekers to launch Magnum's most decadent ice cream yet, Magnum LUXE! All aboard our Magnum Super Yacht to celebrate only Sydney's iconic skyline, complete with smooth sax beats, a ball pit and of course - Magnum sticks & tubs!