The Social Secret

The Social Secret At The Social Secret we work with your business, at your premises, to train you on all things social

At The Social Secret, we work with your Small Business to give you a personalised, one on one training package that shows you how to navigate your way around Facebook! We'll give you the handy hints and tips you need to engage your target market as effectively as possible!

12/09/2025

Yesterday I had the absolute pleasure of attending iPX25 and not just attending, but being hired by the team to capture the vibe, the energy, the speakers, the snacks (very important), and all the moments in between.

Events like this are exactly the kind I love creating content for… dynamic, innovative, packed with smart humans doing brilliant things in the partnership economy. I got to take everyone behind the scenes through socials, and yes, I got my steps in.

Also… let’s just say Sydney didn’t exactly roll out the blue skies for me. The flight delays were real, but I made it.

Thank you to the amazing team for trusting me to help bring your event to life through video and content. What a day. What a team. 🙌

08/09/2025

✨ WOMEN IN BUSINESS LUNCH – EARLY BIRD TIX DROP NEXT WEEK ✨

If you’ve been waiting for a sign to hit pause, get dressed up, eat carbs in the middle of the day, and surround yourself with women who just get it, here it is.

📆Thursday 13 November
📍 Miss Frankie, Carlton
🍝 Two-course Italian feast (that feels like 6 courses)
🥂 Door prizes, networking, good vibes only
🎟 Early bird tickets drop next week and they’ll only be live for one week

THE SPEAKERS 🗣️
1️⃣ I’ll be jumping on the mic to chat all things social media heading into 2026… what’s coming, what matters, and what you can stop wasting your time on.

2️⃣ And our second guest speaker?
We’ve gotsomeone you wouldn’t usually expect to see at a business lunch but he’s here to challenge how you think, plan, and maybe even live. I cannot WAIT to announce him (that’s coming next week too).

Come solo, bring your biz bestie, or make it your unofficial end-of-year team party.

THIS EVENT WILL 100% SELL OUT!

Who’s excited?

📸 Me. Forty-six. Camera in one hand, phone in the other. And sometimes… holding onto the thought: Do I really belong her...
11/08/2025

📸 Me. Forty-six. Camera in one hand, phone in the other. And sometimes… holding onto the thought: Do I really belong here?

This industry is full of twenty-somethings born knowing how to nail a trending sound before they could drive. And then there’s me with my 90s playlist and memories of dial-up internet.

People might think: She’s too old for this.
Sometimes… I think that too.

But here’s what I’ve got that’s hard to Google:
▪️Decades of corporate experience that shape how I think, solve problems, and understand why consumers buy.
▪️The ability to pair creativity and strategy, so the fun content actually works.
▪️Patience, resilience, and the perspective that comes from having lived.
▪️I’ve been the 20-something…I just bring 26 more years of experience with me. 😉

I’m not here to compete with younger talent.
I’m here to mix the boldness of now with the wisdom of before.

Because age doesn’t make you irrelevant.
It makes you dangerous.

Hard things I’ve learnt in 8 years of business:1️⃣ “Let’s catch up for coffee” is often business code for “Let’s see if ...
04/08/2025

Hard things I’ve learnt in 8 years of business:

1️⃣ “Let’s catch up for coffee” is often business code for “Let’s see if I can get some free advice.”

2️⃣ Unfortunately, some people will smile to your face and talk about you behind your back. This is unavoidable. It will happen.

3️⃣ You don’t need to make a million friends in business. You need your people…the ones who cheer loudly, share your wins and have your best interests at heart.

4️⃣ Not everyone is your competition. Sometimes the people in your industry can be your biggest assets.

5️⃣ The ones who shout the loudest about “supporting women in business” aren’t always clapping for you.

6️⃣ When you question everything you’ve done, just stop and remind yourself how far you’ve come. Seriously. Go look at old content. Cringe a little. Then pat yourself on the back.

Business has been one of the most rewarding, challenging, wildly fulfilling things I’ve ever done. It’s taught me how to be resilient, how to trust my gut, and how to stop shrinking myself to make other people comfortable.

You don’t need to be everywhere. You don’t need a million connections or curated acquaintances. You need your people. The real ones.

What’s a hard lesson you’ve learnt?

📸: Taken by my friend Sam when he said “Jump in so I can test the lighting.”

“You need to work on your business, not in it.”Cool. But what if working in it is the part that lights me up?I’ve worked...
23/07/2025

“You need to work on your business, not in it.”
Cool. But what if working in it is the part that lights me up?

I’ve worked with a fair few business coaches over the years and almost all of them say the same thing. Step back. Delegate. Be the visionary. Focus on strategy. I get it. I really do.

But here’s my truth:
I like being in it.
I love the doing, the creating, the getting my hands dirty.
That’s the part that keeps me connected to my clients, my creativity, and my whole reason for doing this in the first place.

Yes, I know the high-level work matters. And yes, there’s always a place for zooming out.
But let’s stop pretending there’s one “right” way to run a business.

Maybe for you, like me, it’s not about building an empire from a distance. Maybe it’s about staying close to the work you actually enjoy because that’s what fills your cup.

Just something to think about….You don’t have to run your business like anyone else’s.

Over to you for your thoughts (and if you are a business coach I’d love to know what you think!).

One year without mum. ❤️Some days it feels like it’s been forever. Other days I still go to pick up the phone to call he...
13/07/2025

One year without mum. ❤️

Some days it feels like it’s been forever. Other days I still go to pick up the phone to call her then remember I can’t.

Grief is weird like that. It sneaks up when you least expect it. Sometimes it’s loud. Sometimes it’s just this quiet ache in the background.

She had Alzheimer’s, and we started losing parts of her long before she actually left. But even now, a year on, I still pause every time I see an article about a medical breakthrough… like maybe, just maybe, there’s something there. Like maybe it could’ve been different.

I miss her voice. I miss the way she’d call just to say nothing really. I miss her stories…the long, winding ones that always took ten minutes longer than necessary but were somehow never long enough.

Today we remember her. And we feel the hole she left behind. But we also smile, because damn, what a woman she was.

🖤 31st July 2025.More thrilling than the next season of Bridgerton.More satisfying than your morning almond latte.And gu...
07/07/2025

🖤 31st July 2025.

More thrilling than the next season of Bridgerton.
More satisfying than your morning almond latte.
And guaranteed to make your brand look incredible.

We can’t say too much (yet) but trust us, you’re going to want to be in the room when we reveal this. We’ve been talking about it for the last 3 years and now it’s happening!

👀 Join us LIVE tomorrow at 11am for all the juicy details.

Save the date.
Set your alarms.
Get ready to be a little bit obsessed.

You don’t need more content ideas.You need to stop pretending your screenshots folder doesn’t exist.That caption you sav...
14/05/2025

You don’t need more content ideas.
You need to stop pretending your screenshots folder doesn’t exist.

That caption you saved last week?
The one you screenshotted because it made you pause mid-scroll?
Yeah, that one.

Go look at it again.
Ask yourself why it stood out.
And then write your version of it.

Not theirs with a filter.
Not a copy-paste in slightly different font.
Yours. With context. With relevance. With actual thought behind it.

Because the ideas are already there.
You’re just ignoring them.

Honestly, how many screenshots do you have? I’m sitting at 2332!

Tomorrow will be the first of many…No card to write. No call to make. Just a flower at a headstone and a heart a little ...
10/05/2025

Tomorrow will be the first of many…
No card to write. No call to make. Just a flower at a headstone and a heart a little heavier than usual.

The thing no one tells you is that Mother’s Day doesn’t really land until your mum isn’t here to visit.

Tomorrow won’t stop for feelings. We’ve got sport in the morning, people to see, errands to run, and I’ll be in the middle of it all, holding it together. But in between the running around, I know I’ll feel it.

Tomorrow will be a mix. Love and loss. Pride and ache. Grief and gratitude, woven together.

Here’s to the mums who raised us. And the mums were still trying to be, without them. If you’re someone feeling the push and pull of joy and loss tomorrow, I see you.

If you missed the last couple of weeks, another Melbourne agency copied and pasted large sections of my website copy and...
05/05/2025

If you missed the last couple of weeks, another Melbourne agency copied and pasted large sections of my website copy and tried to pass it off as their own.

Here’s how it’s gone down since:

I sent the emails. No response.
I sent the SMS. No response.
I sent the cease and desist.
And shocker…crickets! 🫣

(Rude, I know.)

But over the weekend, the website in question has finally been updated.

They’ve removed most of the plagiarised copy (still holding onto a little event reels summary that’s, let’s just say, sounds very familiar), changed their business name, and completely shifted a lot of their services to focus on PR and event management.

Do it’s great that they learnt a lesson, but in all I’ve this, i’m still left disappointed. Not an email. Not a message. Not even a half-hearted “oops.” To this day, I’ve heard boo.

So here’s what I’ll say:

It’s one thing to make a mistake.
It’s another thing entirely to stay silent when you get called on it.

And my advice to all of you. Protect your work. Know your worth. Call things what they are.
And never let anyone make you feel small for asking people to respect your business, your time, or your words.

🖤

Listen and learn, copycats. 🙊Because what went down yesterday on Stories? It needs a more permanent spot right here on t...
23/04/2025

Listen and learn, copycats. 🙊

Because what went down yesterday on Stories? It needs a more permanent spot right here on the grid.

Short version:
A Melbourne social media agency thought it was totally fine to lift chunks of my services page. Copy, structure, tone, everything, and post it on their own website with a couple of edits and a shiny new price tag.

Let’s be clear:
That’s not “inspired by.”
That’s not “we love your vibe.”
That’s called plagiarism. Full stop.

Now look, I’m the first to cheer on fellow agencies. I love this industry. I believe there’s space for all of us to do excellent, intentional work. But here’s the catch: you’ve got to show up with your own voice.

And if you call yourself a content creator but can’t actually create your own content? We’ve got bigger problems than duplicate web copy.

Originality matters.
Integrity matters.
Your voice? That’s your power.
But if you’re out here stealing someone else’s?
That speaks to your integrity as a person!

Would you speak up or let it slide?
Let’s talk about it below 👇

So. Instagram dropped a new video editing app overnight. Edits is finally here.I downloaded it and spent the last hour e...
22/04/2025

So. Instagram dropped a new video editing app overnight. Edits is finally here.

I downloaded it and spent the last hour experimenting with it.

It’s giving… CapCut.
It’s very much giving CapCut.
It is CapCut.
But make it Meta.

To be fair, it’s not bad. Some great features tucked in there and it’s definitely user-friendly.

But let’s not pretend it’s not the classic Instagram move:
Copy, paste, pretend it was their idea (classic Insta!)

Will I use it again? Probably.
Am I impressed? Mildly.
Will I abandon CapCut for it? Not unless CapCut stops working or personally offends me.

Anyway, that’s my completely unrequested and very emotionally neutral review.

I would love to know your thoughts!
Will you try it? Have you tried it?

Address

Altona Meadows, VIC
3000

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61 412 959 005

Website

Alerts

Be the first to know and let us send you an email when The Social Secret posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category