DL Social

DL SOCIAL

Social Media, Marketing & Publicity Consultancy based in Perth, Australia. Helping busi

02/02/2024

The Australian Bureau of Statistics reported this week that December sales were down.

The consumers are not spending as much as they used to because of the cost of living.

This means, businesses are going to be working harder to try and get the sale and feeds are going to get more cluttered with ads and content.

What does this mean for you?

It means that to cut through the noise, you need to be listening to your audience more than ever and making sure you are using marketing tools that will help you cut through.

Show them value.
Show them why they should choose you.
Give them opportunities to be loyal.

Where do you begin? Follow the crumbs that your insights are leaving you and work from there.

We get it. Insights can seem daunting and depressing. So if you do need some advice or assistance with a strategy, then reach out! We are here to make those overwhelming marketing moments a little less stressful. 👋

30/01/2024

If you aren't doing these simple steps, then are you even sending out an email?

Emails are incredibly beneficial for businesses and brands. It cuts through so much of the social media noise as people always check their inbox and helps you OWN your database of followers.

BUT you could be wasting your inbox opportunities with subject lines that provide low open rates, long loading times and missing out on linking opportunities.

When creating emails for our clients:

◾ We monitor the stats from every campaign closely.
◾ We test out subject lines.
◾ We look at what content makes your readers click on the product.
◾ We even identify other automation opportunities to really turn your clients into loyal brand advocates.

If your business or organisations needs a helping hand to make sure your emails are getting a big ✅ of approval from the bosses AND your subscribers then reach out to the DL Social team for information on are above benchmark open rates and how we can help you.

Email [email protected] or send us a message.

24/01/2024

What do the Backstreet Boys and a business owner/ manager without a social media strategy have in common?

These lyrics...

"Tell me why, ain't nothin' but a heartache
Tell me why, ain't nothin' but a mistake
Tell me why, I never wanna hear you say
I want it that way"

It's the feeling you get when a post on socials bypasses a carefully created social media strategy OR there is no strategy in place at all.

It's the feeling when you keep posting content that YOU think might be good, but it isn't attracting the right customer to want to learn more.

While the idea of posting to social media spontaneously is very appealing, it can also leave a profile at risk for inconsistencies in messaging, posting at times that does not optimise reach or the content doesn't resonate with the desired customer.

Having an experienced social media manager create a strategy based upon your desired audiences demographics and psychographics, means your content can be created to speak to them and entice them to learn more about your business and products.

And you don't have to be a small business for this either. Sometimes outsourcing a social media strategy can help breathe fresh ideas and concepts to your social media too!

Want to know more about outsourcing your social media strategy or maybe you just want to talk about the Backstreet Boys? 😁

Send me a message, I'm happy to chat about how the DL Social team can help your business thrive in 2024 or which song is one of their best.

22/01/2024

Fostering a community on social media with content that solves their problems is critical to a successful strategy.

This is part of the strategy that implements for Tucker Bush. A WA based business which educates Aussies about Australian Bush food and how to add it to their garden and cooking.

To help grow the Instagram page, we developed a strategy that aimed to:

🌿 tidy the page with brand alignment and tone
🌿 content that warmly educated the growing community interested in incorporating bush tucker plants into their homes and cooking
🌿 a content plan that focused on a mix of content pillars that didn't seem like a sales pitch every post.

We love working with Mark and the team on their social media and have learnt so much about introducing bush tucker to our cooking too!

18/01/2024

'Cause It's ain't no fun if your sales are none...😉

Solo Stove had a genius campaign last year, marketing their smokeless fire pits by using Snoop Dogg to publicly proclaim he was giving up smoke.

Was it great for brand awareness?

✅ Yes.

Was it great for a sales increase?

🚫 No.

And here is what you should do to make sure you don't make a similar mistake.

◾️ Create a strategy that builds on nurturing potential customers through different tactics.
◾️ Understand that brand awareness isn't a quick revenue booster.
◾️ Understand the priority given to purchasing your product. Is it a necessity or a luxury item?

Need help? Send us a DM to learn more.

08/11/2023

Not sure on how to execute on your social media?

Our director Demelza can sit down with you for a 1 on 1 chat and show you what you can do to run your social media strategy.

To book your strategy session with Demelza send us a DM or click the link in our bio!

06/11/2023

Can you believe it, there’s 77 till Christmas! 🎄😱

Time to start thinking about those Christmas campaigns!

03/11/2023

We have some exciting news!

The DL Social Social Media Journal is out now! 📕

Based upon our work over the past 8 years with our clients and consultations, we have developed a one-of-a-kind journal to help you channel your content ideas. A 70-page journal (that’s 15 months of planning) to help you create and brainstorm successful social media content.

🔹 Set your goals
🔹 Track your performance
🔹 Brainstorm new and exciting content
🔹 Build upon your content pillars
🔹 Fillable pages to customise your planning

This is a must have for any social media manager, business owner or content creator!

Available now on Amazon.com.au or click our link in bio!

01/11/2023

Did you know, If you just need marketing or social media assistance for a single campaign or project. 💻

We can assist and alleviate some of the stresses involved with running your campaign by taking control of your marketing and communications so you focus on other areas of your business.

Have you got a campaign that you need marketing and social media assistance with? Send us a DM today and see how we can help.

30/10/2023

Is your social media no longer bringing you results? It may be time to change your strategy.

25/10/2023

Did you know email marketing is one of the most powerful forms of marketing to engage your audience?

40% of B2B businesses say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email.

Furthermore, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands and businesses like yours.

But we understand that in the world of social media and creating content you just dont have the time to create a email marketing strategy for your business.

Every client is different, Thats why the team at DL Social can create and implement an email marketing campaign thats suited for you, your business and your goals.

To find out more get in touch with us today, we would love to help!

23/10/2023

Pain points are persistent problems or inconveniences customers and their business experiences. Or to simply put it, they’re unmet needs waiting to be satisfied.

Customer pain can be physical, emotional, or logistical problems that need solutions.

Some prospects may not even be aware of the pain points they are experiencing. You must convince them they have a problem and that your company has the solution to fix it.

But why do you need to understand their pain points?

By identifying and addressing customer pain points in your marketing and sales efforts, you can create a more compelling strategy that will make your company invaluable in the eyes of your customers.

Address

Applecross, WA

Opening Hours

9am - 5am

Website

http://www.dlsocial.com.au/

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