The Focused View

25/07/2025

Happy Friday! Here’s a quick message from our podcast show host, Michael Nasser, reflecting on the eye-opening conversations we’ve had this year and why now’s the perfect time to tune in. If you’re part of an independent optical team, these episodes were made for you. Tune in from our website at www.thefocusedview.com.au or from your favourite podcasting platform like Spotify, YouTube Podcasts, or Apple Podcasts!

24/07/2025

From the quiet town of Gunnedah to the coastal city of Newcastle, Amanda Duffy has carved out a path in optometry that’s grounded in empathy, shaped by persistence, and fuelled by purpose.

As our next guest on The Focused View, Amanda shares her inspiring journey- from growing up in her father’s practice to becoming the director of her own.

Tune in this Tuesday for another episode of The Focused View, where we feature independent optometrists with powerful journeys and a passion for making a difference.
www.thefocusedview.com.au

24/07/2025

Social isn’t just for selling. It’s for staying connected, relevant, and remembered.
This tip comes from one of our guests last year, Alison Abdullah Daoud, Director and Optometrist at Lens Avenue in Peakhurst Heights in NSW.

When it comes to social media, Ally and her team walk the talk.

Their social media pages are a great example of how to keep things fresh and engaging: fun reels, eyewear spotlights, patient feedback, and content that feels personal and polished. It’s social media done right, and it works!

Want to revisit Ally’s episode? Head to www.thefocusedview.com.au and check out Episode 11.

23/07/2025

The Focused View returns next Tuesday with a brand new episode!

Our next guest is someone who:
-Grew up in and around optometry practices
-Runs a thriving practice in Belmont in NSW
-Has been recognised for excellence in patient management
-Has a Masters in Clinical Optometry

Can you name this inspiring guest?

Drop your guess in the comments! The big reveal comes this Friday!

www.thefocusedview.com.au

16/07/2025

We’ve covered a lot of ground this year on The Focused View - from emotional intelligence in leadership to digital health and the evolving scope of optometry.

What’s one insight or idea you’ve implemented in your practice after listening?

Share in the comments! We’d love to hear!

15/07/2025

As we hit the midyear mark, here’s a look back at some of the episodes that sparked conversation and reflection in practices around Australia.

Have you had a listen yet? Now's the perfect time to catch up!

You can check them all on your favourite podcasting or on our website at www.thefocusedview.com.au.

10/07/2025

It’s a harsh truth but one that optical practices can no longer afford to ignore.

So how do we prevent this disconnect between optometrist and dispenser?
It starts with training.
✅Cert IV qualifications
✅Ongoing CPD
✅Clear communication across the team

Because when everyone speaks the same clinical and dispensing language, patient care thrives.

Learn more from James Gibbins in Episode 32, where we unpack how better training builds better results across the board.

Watch the full episode on YouTube: https://bit.ly/408oTi0

09/07/2025

Big things are happening in optical training! Are you ready?

www.thefocusedview.com.au

09/07/2025

Last 28 June, during the 2nd day of ODMAFair 25, our podcast creator and host, Michael Nasser, took the stage to share key insights on how to elevate your optical practice, drawing from the best tips and advice shared by guests across different episodes of The Focused View.

A big thank you to everyone who signed up and attended the talk! It was fantastic to connect with so many passionate and committed optical professionals!

Meanwhile, if you missed the talk, don’t worry! We are releasing Michael’s talk in eBook format so you can revisit those insights anytime.

Comment “INSIGHTS” below, and we’ll send it to you once it’s ready!

If you were one of our attendees at ODMAFair 25, we’d love to hear from you. Please reach out to us at [email protected], and we’d be happy to connect and send you a copy directly.

07/07/2025

Swipe through the images below and you’ll probably say… “Yes, I know these already.”
Training, supporting your staff, creating a positive culture — these are not rocket science.
But in the day-to-day rush of running a practice, these simple things are often the first to be overlooked… Or we become less consistent… Or we assume that they’re happening when they’re not.

This is your gentle reminder: the basics matter and they work!

For more practical tips on building a team that stays, tune in to Episode 32 of The Focused View with James Gibbins.
🎧Website: https://bit.ly/3Tkhdp6
🎧Youtube: https://bit.ly/4kkThNc
🎧Apple Podcasts: https://apple.co/4evI7DX
🎧Spotify: https://bit.ly/3GicSQm

07/07/2025

Training. Training. Training.
It’s not just a checkbox. It’s the foundation of a successful optical practice!

Swipe left to see what really happens when you invest in training your team.

www.thefocusedview.com.au

01/07/2025

Hi dear listeners! How is everyone feeling after ODMAFair 25?

We hope you’re returning to your practices feeling inspired, recharged, and filled with fresh ideas for the second half of the year.

Today, we’re releasing the 32nd episode of The Focused View! Yes, 32 episodes so far, each one highlighting conversations that matter to the optical industry!

In this episode, our host, Michael Nasser is joined by James Gibbins, Director and Senior Trainer at ACOD - Australasian College of Optical Dispensing and one of the legends in our field!

Together, they tackled the following topics:
✅The pressing training gap among optical assistants
✅The need to rethink outdated recruitment models
✅How education, empowerment, and team culture can reshape the future of your practice

Whether you’re a practice owner, dispenser, optometrist, or manager, this conversation is packed with insights to help you build a stronger, more capable team.

Watch the full episode on YouTube now! https://bit.ly/4nstGor

Everyone loses when thousands of optical assistants are untrained. It's not their fault; it's just that they're out there performing optical services that th...