10/09/2026
AI can get you remarkably far.
For Ian Gardiner, it got him to around 95–97% of his potential.
But he wanted the final few per cent - and found that AI was missing something important: human accountability.
His human coach challenges him, gives him s**t, laughs with him and understands the nerves and fear that come with performance.
The lesson isn’t that AI coaching doesn’t work.
It’s that some things still benefit from being human.
Watch the full conversation: https://youtu.be/87m33W-u97s
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