
04/10/2025
Lately I’ve been speaking with so many business owners and they usually fall into one of two camps:
✨ They have social media… but aren’t posting.
✨ They are posting… but not consistently.
When I ask why, the answer is nearly always the same:
“My aunty / friend / receptionist / colleague is helping out.”
Here’s the truth: when social media is done as a favour, it’s almost never done with strategy. It’s done in the cracks of time, without the bigger picture in mind, and without the skills to turn posts into brand awareness, leads, and sales.
If you’ve been relying on a favour, but want your social media to actually work for your business, it’s time to bring in someone who lives and breathes this stuff (🙋♀️ hi, that’s me).
Because when you stop guessing and start posting with strategy, everything changes — your consistency, your reach, your leads, and your results.