Pink Cow Social

Pink Cow Social Pink Cow Social focuses on providing business owners and marketing gurus with social media tips

Strategy vs. Ex*****on let's break it down Bri style.It's like choosing between a Cosmopolitan and cranberry juice. 🍸🥤 S...
16/07/2025

Strategy vs. Ex*****on let's break it down Bri style.

It's like choosing between a Cosmopolitan and cranberry juice. 🍸🥤 Sure, they might share a key ingredient, but the experience and outcome? Worlds apart.

🍸Strategy is your recipe - it's deciding you're in the mood for something more than just cranberry juice. It's the vision, the planning, and the mix of ingredients you'll need to create that perfect Cosmopolitan. It's about knowing where you want to go and what you want to achieve. With social media it's looking at what you're going to post, the reason why, how you're going to get emails, nurture leads etc.

🍸Ex*****on is the art of mixing those ingredients together. It's taking the cranberry juice, adding vodka, triple sec, lime juice, and ice, then shaking it up to serve that chilled, iconic cocktail. Ex*****on is about the actions, the process, and the precision it takes to turn your strategic vision into reality. Here is where you implement the vision. You actually start to nurture the leads, you start posting through sharing valuable content etc.

Both are essential, and neither should be overlooked. A great strategy without ex*****on is like settling for a plain cranberry juice when you could have had a Cosmopolitan. And ex*****on without strategy? Well, you might end up with a mix that misses the mark.

So, here's to not just planning for that perfect Cosmopolitan but also to mixing it to perfection.

Do you sometimes get the two confused?

AI sounds like a time-saver, right? But here’s what you’re not factoring in. The Time You Spend🤖Learning how AI actuall...
15/07/2025

AI sounds like a time-saver, right? But here’s what you’re not factoring in.

The Time You Spend
🤖Learning how AI actually works
🤖Writing prompts over and over to get the result you want
🤖Tweaking its tone to sound like your brand
🤖Feeding it enough information to write with context (like offers, audience, tone, and objections)
🤖Creating a full brand prompt (and learning how to write one properly)
🤖Reviewing and rewriting captions that still don’t land

By the time you’ve done all that... you’ve used up your entire content creation window and probably your sanity too.
So stop trying to do everything yourself and outsource your social media to an expert that can actually give you time back in your day.

There are so many people out there telling us what we “should” be doing on social media.Post every day. Be on every plat...
15/07/2025

There are so many people out there telling us what we “should” be doing on social media.
Post every day. Be on every platform. Dance. Don’t dance. Use 30 hashtags. Use 3.
Honestly? It’s starting to p**s me off 😤

So let’s set the record straight. I’m breaking down some of the biggest social media myths right now because it’s time to stop the overwhelm and start focusing on what actually works.👇

Here's the truth.. AI is an incredible tool. I use it, I love it, and it saves me hours especially when it comes to meal...
14/07/2025

Here's the truth.. AI is an incredible tool. I use it, I love it, and it saves me hours especially when it comes to meal plans and preparation for the week 😂 But it’s not the strategist. I am.

AI can assist with writing. It can suggest ideas. It can speed up the process.
But there's so many things it doesn't know.

It doesn’t care about your goals. I do. It doesn't know your customers and audience like I do. It doesn't know where your business is financially and what we need to focus on like I do.

You don’t need less of me because of AI.
You need someone who knows how to use it without losing the human edge.

Here's the truth.. AI is an incredible tool. I use it, I love it, and it saves me hours especially when it comes to meal...
13/07/2025

Here's the truth.. AI is an incredible tool. I use it, I love it, and it saves me hours especially when it comes to meal plans and preparation for the week 😂 But it’s not the strategist. I am.

AI can assist with writing. It can suggest ideas. It can speed up the process.
But there's so many things it doesn't know.

It doesn’t care about your goals. I do. It doesn't know your customers and audience like I do. It doesn't know where your business is financially and what we need to focus on like I do.

You don’t need less of me because of AI.
You need someone who knows how to use it without losing the human edge.

Social media success isn’t just about copying and pasting a post across every platform…It’s about strategy. 🔍Every platf...
11/07/2025

Social media success isn’t just about copying and pasting a post across every platform…
It’s about strategy. 🔍

Every platform has a different audience, different algorithm, and different best practices. What works on Instagram won’t necessarily work on LinkedIn. And don’t get me started on TikTok vs. Facebook.

✅ It’s about resizing graphics so they actually show up properly.
✅ It’s about tailoring hashtags to each platform.
✅ It’s about adjusting tone, call-to-actions, and even the type of post.

You’re not just trying to fill a feed you’re trying to build connection, visibility, and leads. That doesn’t happen by chance. It happens with strategy.

That’s why what I do goes way beyond just posting content. It’s planned, intentional, and platform-specific so you’re not just showing up… you’re standing out.

Are you still managing your business's social media all by yourself? 🤯 Well, here's the hard truth: you might be missing...
11/07/2025

Are you still managing your business's social media all by yourself? 🤯 Well, here's the hard truth: you might be missing out on a GOLDMINE of opportunities! 🌟

As a seasoned social media manager, I've seen firsthand how businesses thrive when they invest in professional social media expertise. 📈 From skyrocketing engagement rates to viral content that brings in new customers, the benefits are endless. 📊

👉 Wondering what you might be missing out on? Let's break it down:

1️⃣ Strategic Growth: A skilled social media manager like me knows how to craft and execute a strategic plan tailored to YOUR business goals. Not a one sized fits all or a wing it and see approach.

2️⃣ Consistency is Key: With a pro like me at the helm, your content stays fresh, engaging, on-brand and consistent, creating a loyal following ready to buy.

3️⃣ Time is Money: Imagine the hours you'll save to focus on what you do best and what you love in your business, while I handle the social media hustle and stress.

4️⃣ Data-Driven Decisions: I dive deep into analytics to fine-tune your strategy, making every dollar spent count. Through reporting I tell you what's working, what's not and how I'm going to fix it.

It's time to take your business to the next level with me as your dedicated social media manager. 👩‍💼👨‍💼

Let’s talk about the hard stuff in business:😣 Feeling uncomfortable sending DMs.😩 Getting rejected & hearing ‘not intere...
09/07/2025

Let’s talk about the hard stuff in business:
😣 Feeling uncomfortable sending DMs.
😩 Getting rejected & hearing ‘not interested’.
😓 Balancing work & family & feeling like you’re failing at both.
😵‍💫 Feeling stuck some months, then thriving the next.

This is the reality of business growth. It’s not always wins & dream clients—it’s putting yourself out there, getting uncomfortable, and pushing through.

But here’s the thing: Growth lives in the discomfort. Every time I’ve felt like giving up, I’ve reminded myself why I started for my family, for time freedom, for the life I’m creating.

If you’ve ever felt the same, just know: You’re not alone, and you’re doing better than you think.

Ever feel like your posts are playing a game of hide-and-seek with your followers? 🙈 You're not alone!Many of my clients...
04/07/2025

Ever feel like your posts are playing a game of hide-and-seek with your followers? 🙈 You're not alone!
Many of my clients were in the same boat, but guess what? We tweaked a few things, and now their posts are not just seen, they're celebrated with saves, shares, and comments, even reaching folks who aren't yet followers!

Here's the 5 things that we tweaked with their social media posting.

🐮 Make sure you post when your audience is online - not when it suits you.
🐮 Utilise the power of hashtags - they are not dead.
🐮 Include keywords in your caption.
🐮 Speak to your audience and their pain points - not content you think is what they want.
🐮 Add location tags - posts with a location tag lead to 79% higher engagement than posts without a location.

Which one of these was the most valuable for you. Comment below and let me know.

Would you hire yourself as a full-time social media manager?No? Then why are you trying to do it all?You’re not here to ...
15/06/2025

Would you hire yourself as a full-time social media manager?
No? Then why are you trying to do it all?

You’re not here to spend your nights Googling trending audios, rewriting captions for the third time, or wondering if your Reel is actually doing anything.

You’ve built a successful business. You’re leading a team. You’re raising a family. And you’re already wearing way too many hats.

Here’s the secret successful business owners know:
🧠 Growth doesn’t come from doing more — it comes from outsourcing smarter. So are you outsourcing smarter or sitting in your comfort zone?

Nothing better than when you’re able to continuously deliver results for your clients like these.These particular result...
15/05/2025

Nothing better than when you’re able to continuously deliver results for your clients like these.

These particular results were for one of my real estate clients, and the growth across these three metrics were game changing. 

Want results like these? Send me a DM with the word RESULTS.

Nothing better than when you're able to continuously deliver results for your clients like these.These particular result...
15/05/2025

Nothing better than when you're able to continuously deliver results for your clients like these.

These particular results were for one of my real estate clients, and the growth across these three metrics were game changing.

Want results like these? Send me a DM with the word RESULTS.

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The Pink Cow Story

Hello! My name is Briana Graydon, my friends call me Bri (I’m sure we will get there don’t worry). I am the founder of Pink Cow Social. I'm a cat loving, cosmo drinking passionate Sydney Swans AFL supporter who loves her family. There you go, me in a nutshell!

​Now, don’t judge me but I LOVE social media. Hashtags excite me, the algorithms challenge me, and creating memorable content gives me the same excitement that I experience when I have a cosmopolitan... I said don’t judge.

Learn more about me https://www.pinkcowsocial.com.au/about-me