The B-side with James Barrow

The B-side with James Barrow A podcast that goes behind-the-scenes with a diverse range of innovative thinkers, to find insights that help unlock your creative potential.

B-Side is Back!It’s been a minute, but I’m pumped to dive into a new season of The B-Side with James Barrow—no-nonsense ...
04/03/2025

B-Side is Back!

It’s been a minute, but I’m pumped to dive into a new season of The B-Side with James Barrow—no-nonsense discussions on creativity in all its forms.

This season, alongside conversations with brilliant guests, I’ll be expanding Bites of Wisdom—sharing my thoughts on creativity, branding, and unlocking your creative potential. No fluff, just real, practical insights you can actually use.

Kicking things off, today’s episode features Matt Turl, CEO of Spark Foundry Australia. With over 20 years in media across London, Malaysia, Hong Kong, and Australia, Matt has worked with some of the biggest brands—Westpac, Arnott’s, Toyota, HCF—you name it.

We chat about his career, the future of media, and the lessons he’s learned along the way. A sharp mind and a great guy—this one’s worth a listen.

Hit the link in bio to tune in. Let’s go. 🔥

How do you know when an idea’s really worth something? 💡 On every episode of the B-side, I ask my guests for a Bite of W...
21/10/2024

How do you know when an idea’s really worth something? 💡 On every episode of the B-side, I ask my guests for a Bite of Wisdom, Jonathan Seidler breaks it down with one simple question: “Would I pitch it?” That’s how he knows if an idea has legs or if it’s just noise.

We dive into how this approach helped shape his latest novel, All the Beautiful Things You Love. Inspired by personal experiences, it’s a story that came from deep reflection and real-life moments after a breakup. Jonathan shares how he transformed those raw emotions into a captivating narrative – the kind you would pitch without a second thought.

Catch this episode and learn how to turn your ideas into something worth sharing. 🎧

Ever wonder how personal experiences fuel creativity? 🎙️ On episode 46 of The B-side with James Barrow, I catch up with ...
17/10/2024

Ever wonder how personal experiences fuel creativity? 🎙️ On episode 46 of The B-side with James Barrow, I catch up with Jonathan Seidler – author, creative director, and music critic. He’s written for The Guardian, SMH, and The Australian, and dives deep into men’s mental health and fatherhood in Esquire. (Link in bio☝🏼)

We jam on his journey from law school to shaping campaigns at Leo Burnett, his love for music (proud Nu-metal apologist!), and the 12 box method he swears by. Jonathan also opens up about his memoir It’s A Shame About Ray and the inspiration behind his latest novel, All the Beautiful Things You Love.

Plus, he drops killer tips for smashing creative blocks. 🎧 Don’t miss it!

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