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SBIM

Helping Professional Services 👔 Refine Their Key Message 💭 To Unlock An Effortless Flow Of Cu In order to do that, you need customers flowing in effortlessly.

At SBIM we know that you want the key to unlock the business of your dreams. The problem is, ineffective marketing is wasting your money, stealing your time, & holding your brand hostage, which makes you feel trapped and like all your hard work amounts to nothing. We believe you deserve to focus on servicing your customers rather than finding your customers. We understand branding and marketing is

a beast too big to tame for business owners. With 10 years of experience, and over 500 happy customers, SBIM delivers a consistent & reliable flow of leads through social media marketing, Google ads, SEO, web development, video and content creation. Here’s how we do it:
1. Fill Out Discovery Form
2. Design Customised Marketing Plan
3. Implement The Plan Together
4. Enjoy Your Dream Business

A lot of business owners are worried about not getting results, hefty setup fees, and hidden costs when creating professional content. At SBIM we have a no leads, no-pay guarantee, no setup fee, and professional content creation is included. So, fill out our discovery form on our website now, and we’ll get back to you as soon as possible if we’re the right fit. That way, you can stop wasting your time & money, and unlock the business of your dream by having customers flow in effortlessly.

29/08/2023

Business decisions impact more than just your immediate sales 💰 They can set your entire business up for success or failure.

Thinking through these decisions can leave you feeling burnt out and frankly, a bit confused on whether you’ve made the right decision. 🥴

👉 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴: 𝗧𝗵𝗲 𝗠.𝗩.𝗣 𝗚𝘂𝗶𝗱𝗲 ✅

No, it’s not Most Valuable Player, but it would win the prize. MVP is an acronym for 𝗠𝗶𝘀𝘀𝗶𝗼𝗻. 𝗩𝗶𝘀𝗶𝗼𝗻. 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀.

A simple exercise designed to help you identify what really matters in your business, so difficult decisions become clearer and easier to make.

Understanding these 𝟯 𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝘀 for your brand will help you make the best decision for your business. 100% of the time.

1️⃣ 𝗠 = 𝗠𝗶𝘀𝘀𝗶𝗼𝗻
Your Mission is the 𝗪𝗵𝗼, 𝗪𝗵𝗮𝘁, and 𝗛𝗼𝘄 that stands behind all the work you do in your business.
You’re determining who you serve, what you serve them with, and the means by which you will do this.

When you know what you’re doing, you also know what you are not doing — and your Mission helps you determine if something falls outside the scope of your business.

2️⃣ 𝗩 = 𝗩𝗶𝘀𝗶𝗼𝗻
If your Mission is about your day-to-day, then your Vision is about your 𝗳𝘂𝘁𝘂𝗿𝗲.

When you know your what, who, and how, you can create your vision by thinking of the logical endgame of your Mission.

The scale of your vision should dictate the scale of your business — and the scale of your life.

3️⃣ 𝗣 = 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀
Our Principles are essentially our 𝗰𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗲𝘀.

They don’t just help you make business decisions, they help you make the correct business decision every time.

When you’re deciding if an opportunity is worth pursuing (or if you have a product problem or a challenge with personnel) you can weigh your options against your Principles to help you decide what to do.

If one of your options doesn’t align with who you want to be or who you want to serve or how you want to support your employees, you can immediately eliminate that option.

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➡️ 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗠𝗩𝗣 𝗚𝘂𝗶𝗱𝗲 𝗲𝘅𝗲𝗿𝗰𝗶𝘀𝗲?
Get in touch with us today and we'll send you our 𝗠𝗩𝗣 𝗚𝘂𝗶𝗱𝗲 email (including how-to).
👉 [email protected]

✅ Strengthen your brand identity and make decision making for your business so much easier!

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👍 Like our content? 💙 Love our work? Please leave us a positive review or recommendation on Facebook or Google
👉 https://www.facebook.com/SBIMarketing/reviews

15/08/2023

Much of our content caters to small businesses with an intermediate to advanced knowledge about advertising their business.

🤷‍♀️ But when we talk to our own clients about their advertising, we’re often asked “what does that mean?” or “can you explain X”. 🤷‍♀️

So, we decided to help you out with some ads terminology – specifically in regards to Meta Ads! 🤩

Get your FREE 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 here!
👉 https://www.sbim.com.au/ads-terminology-a-meta-ads-glossary/

✅ This A - Z glossary contains heaps of commonly used, but important terms that you need to know - so you won’t be left nodding in bemused confusion when looking at your ad reports.

👍 Simply bookmark the page and use it when you aren’t sure about what something means.

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𝗡𝗼𝘁 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗠𝗲𝘁𝗮 (𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗮𝗻𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺) 𝗔𝗱𝘀 𝘄𝗶𝘁𝗵 𝗦𝗕𝗜𝗠?
Now’s the time to start!

If you’re new to Meta Ads and looking for a starting point -- or if you have advertised before but need a reset -- our team can help you develop your offer, understand your target market and create awesome ads!

So, get in touch with us today! 👉 https://www.sbim.com.au

👍 Like our content? 💙 Love our work? Please leave us a positive review or recommendation on Facebook or Google
👉 https://www.facebook.com/SBIMarketing/reviews

09/08/2023

📣 New Blog 👉 https://www.sbim.com.au/handling-negative-reviews-like-a-pro/

🖊 When was the last time that you left a review somewhere? It’s funny that we all rely on reviews, but few people ever write them, right?

Those who do write reviews are providing your business with an extremely valuable resource: 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆.

The thing is, influence (aka social proof) is one of the 𝟰 𝗸𝗲𝘆 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗶𝘁𝗰𝗵 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲𝗹𝘆 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀

✅ So if there’s one thing you can’t have enough of – It’s social proof. And you want it to be positive!

🤷‍♀️ 𝗪𝗛𝗬 𝗿𝗲𝘀𝗽𝗼𝗻𝗱 𝘁𝗼 𝗻𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 ❌
Here’s the thing – all you need is the right response, and your brand can actually benefit from negative reviews. Here’s what you can achieve by properly responding to negative reviews:
✅ By responding to the reviews, you can show that you’re listening to your customers, which creates a better impression of your brand.
✅ With a fitting response, you can mitigate the damage of negative reviews and even convert them into positive reviews.
✅ Sometimes negative reviews can also give useful feedback, so engaging with them can help improve your products.
✅ Responding to reviews can also give you a chance to personally interact with customers, build a relationship, and convert them into repeat customers.

Click the link below to read our full blog complete with our 𝟲 𝗧𝗼𝗽 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝗿𝗲𝘀𝗽𝗼𝗻𝗱𝗶𝗻𝗴 𝘁𝗼 𝗻𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗿𝗲𝘃𝗶𝗲𝘄𝘀
👉 https://www.sbim.com.au/handling-negative-reviews-like-a-pro/

✅ Using these tips, you can appear professional, helpful, and empathetic in your responses.
✅ On top of helping you build a relationship with the negative reviewer, anyone seeing your reviews will have a much better impression of your brand.

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Remember how we told you that social proof is one of the 𝟰 𝗸𝗲𝘆 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗶𝘁𝗰𝗵 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲𝗹𝘆 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀?

That’s where we come in. Our team at 𝗦𝗕𝗜𝗠 can help you develop your sales pitch and create awesome offers – irresistible to your customers.

So, get in touch with us today! 👉 https://www.sbim.com.au

👍 Like our content? 💙 Love our work? Please leave us a positive review or recommendation on Facebook or Google
👉 https://www.facebook.com/SBIMarketing/reviews

03/08/2023

Snapchat planted the idea 🌱 Facebook grew it and made it mainstream 🌳
Snaps or Stories, 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 is usually available only for 24 hours… then the content disappears… Forever (sort of)

Did You Know 👉 𝗣𝗲𝗼𝗽𝗹𝗲 𝗽𝗮𝘆 𝗺𝗼𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝗼𝗻𝗹𝘆 𝘀𝗲𝗲 𝗼𝗻𝗰𝗲

🤓 In fact, studies have shown that compared to content that can be seen again, people are 10.2% more likely to watch your content for longer 👀 AND have a better impression of it 👍

𝗪𝗵𝘆 𝗗𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗪𝗼𝗿𝗸𝘀
To put it simply, Disappearing content works because of 𝗙.𝗢.𝗠.𝗢. (Fear Of Missing Out). When we watch something that can only be seen once, we’re worried that we’ll miss information/opportunities etc.

There’s only 𝗢𝗡𝗘 chance to understand what’s in front of us, absorb the information and take action.

This restriction on our ability to view the content again makes us focus on it more.

𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝗳 𝗗𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁
Disappearing content is often used for promotions, contests, announcements, and other interactive content.

So... If you want to make a promotion or announcement more memorable, try including some disappearing content in your 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝗻. Make sure to use social media channels that people can’t access repeatedly such as Instagram, Snapchat, or Facebook Stories.

✅ Your organic content - or ads - will be more effective.

𝗢𝘂𝗿 𝘀𝘂𝗴𝗴𝗲𝘀𝘁𝗶𝗼𝗻: try warming up disappearing announcements with other, permanent content. For example: Use a traditional post to announce when a promotion will go live, then launch the promotion in a disappearing post.

𝗣𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝗹𝗹 𝗽𝗮𝘆 𝗺𝗼𝗿𝗲 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 👀 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗶𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 🧠 𝗮𝗻𝗱 𝗟𝗶𝗸𝗲 𝗶𝘁 𝗺𝗼𝗿𝗲 👍

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So, get in touch with our team at SBIM and ask us what we can do to develop your social media strategy and optimise your promotions with disappearing content.
👉 https://www.sbim.com.au

👍 Like our content? 💙 Love our work? Please leave us a positive review or recommendation on Facebook or Google
👉 https://www.facebook.com/SBIMarketing/reviews

27/07/2023

👉 𝗛𝗼𝘄 𝘆𝗼𝘂 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗱𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗲𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 📣
So, if you’re totally and completely happy and content with how successful your business is, let us ask you this:

𝗪𝗵𝘆 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗶𝗹𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?
We’ll tell you why! Because while your business might be successful, it’s not as successful as it could be.
🤓 The fact of the matter is: 𝗚𝗼𝗼𝗱 𝗕𝗿𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗰𝗮𝗻 𝗮𝗻𝗱 𝗱𝗼𝗲𝘀 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘆𝗼𝘂𝗿 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝗵𝗶𝗴𝗵𝗹𝘆 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀.

We have created a quick exercise designed to help you better understand where your business fits in terms of the market and what your target audience thinks about you!

⚠️ 𝗪𝗮𝗿𝗻𝗶𝗻𝗴 ⚠️ This exercise is only for businesses that want to make more profit and have a bigger impact... is that you?

We’re going to map your business under one of three categories of business: 𝗛𝗲𝗮𝗹𝘁𝗵, 𝗪𝗲𝗮𝗹𝘁𝗵 𝗼𝗿 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀.
🍕“But we just make pizzas!”, we hear you cry. Trust us. It'll help you.

Start in the innermost circle and move out from the centre. This circle is your business, right now. Work towards the outside of the circle, using each ring as a more broad description of how your organisation serves customers.
The outermost circle is one of the three Categories of Business (Health, Wealth or Relationships).

𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗶𝗻 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗶𝘀 𝗵𝗼𝘄 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘃𝗶𝗲𝘄𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼 📣

For Example: Let’s map the SBIM Slicery - a fictional pizza place that serves the best pizza in Brisbane!
1️⃣ SBIM Slicery
2️⃣ Is a Pizza Restaurant
3️⃣ Is an option for Dinner
4️⃣ Offers Food
5️⃣ Food is a great option for Social Outings
6️⃣ Builds relationships

So what is the purpose of this? It is the First Step in understanding both who your competitors truly are in the marketplace and giving 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝘄𝗵𝗼 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗮𝗻𝗱 𝘄𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝘁𝗼 𝗽𝗲𝗼𝗽𝗹𝗲.

Would you have thought the SBIM Slicery falls under the category of building relationships?

Maybe not, BUT isn't the idea of “building relationships” a much more powerful marketing approach than 'oh, we make pizza'? 💪

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So, get in touch with our team at SBIM and ask us what we can do to help you better understand and reach your target market.
👉 https://www.sbim.com.au

👍 Like our content? 💙 Love our work? Please leave us a positive review or recommendation on Facebook or Google
👉 https://www.facebook.com/SBIMarketing/reviews

20/07/2023

🤷‍♀️ 𝗛𝗼𝘄 𝗱𝗼 𝗜 𝗴𝗲𝘁 𝗺𝗼𝗿𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘁𝗼 𝗺𝘆 𝘀𝘁𝗼𝗿𝗲? 🤷‍♀️
We get asked this question 𝗔𝗹𝗹. 𝗧𝗵𝗲. 𝗧𝗶𝗺𝗲. from online store owners. So, let us answer your question! The best way to get high-quality, hungry-to-shop traffic is…

𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 & 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗮𝗱𝘀!
Tried it before, but it didn’t work? Let’s look at 𝗪𝗛𝗬 it didn’t work, what you can do to make Meta ads your most 𝗰𝗼𝘀𝘁-𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝘀𝗼𝘂𝗿𝗰𝗲 𝗼𝗳 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 and how to turn that traffic into 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 🚀

For that, you need to understand 2 things:

𝟭. 𝗜𝘁’𝘀 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺… 𝗶𝘁’𝘀 𝗬𝗢𝗨 👈
🤦 9 times out of 10, it’s the way you’re presenting your products that is turning your advertising efforts into a financial black hole.
“But I have a great offer!”, we hear you cry. 📣
Honestly, it's rare that the first version of your offer pitch will get you the level of conversions and click-throughs that you’re looking for without some help.
✅ You have to continually monitor, adapt, and nurture it. So, if you want to be successful, you need to get into the habit of constantly monitoring, testing different audiences, adapting your offer and creating captivating content to keep the flow of traffic moving.

𝟮. 𝗣𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 𝗶𝘀 𝗮 𝘁𝗶𝗺𝗲 & 𝗲𝗻𝗲𝗿𝗴𝘆 𝘀𝗮𝘃𝗲𝗿! 🕑
Sound like hard work? It is! But, you can also be successful without running ads... How? Let’s look at that:
In order to get the attention and traffic your website needs to drive conversions and boost click-through rates, you’d need 1 video PER DAY to “go viral".
Not any old video either - a really good, engaging, unique and creative one!
💥 𝗘𝘃𝗲𝗿𝘆 💥 𝗦𝗶𝗻𝗴𝗹𝗲 💥 𝗗𝗮𝘆
You’re going to work your fingers to the bone just to get the same traffic with organic alone.

Let us know how that turns out 🙃

👇 Have we made our point yet? 👇
𝗣𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 𝗰𝗮𝗻 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘄𝗶𝘁𝗵𝗶𝗻 𝗮 𝗺𝗼𝗻𝘁𝗵!
but it’s not just traffic that you want. You want that traffic to convert.

So, get in touch with our team at SBIM and ask us what we can do to help you drive more opportunities, more leads and more sales (which is what everyone wants)!
👉 https://www.sbim.com.au

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👉 https://www.facebook.com/SBIMarketing/reviews

13/07/2023

Have you ever poured water into a leaky bucket? 💧 It feels just like that when you’re driving traffic to your website, but just aren’t converting. 🤦

We’re going to show you how just 𝐨𝐧𝐞 𝐬𝐦𝐚𝐥𝐥 𝐜𝐡𝐚𝐧𝐠𝐞 can boost your clicks and conversions 🚀

𝐅𝐢𝐫𝐬𝐭: 𝐰𝐡𝐚𝐭 𝐜𝐨𝐥𝐨𝐮𝐫 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞?
The reason we ask is because the colour of your CTAs can influence your click-through rate.
✅ You need your CTA buttons to stand out from the background and noise of your website. This helps your readers to take action when and where you want them to!
❌ If your website looks like a bag of Skittles was dumped on it, then no colours will stand out.

𝐇𝐨𝐰 𝐝𝐨 𝐈 𝐤𝐧𝐨𝐰 𝐰𝐡𝐢𝐜𝐡 𝐜𝐨𝐥𝐨𝐮𝐫 𝐭𝐨 𝐩𝐢𝐜𝐤?
As a general rule, opposing colours on the colour wheel create the biggest impact. 💥
Take SBIM, for example. Our primary brand colour is blue. The colour opposite blue on the wheel is red, so it makes sense for us to use red in our CTAs to ensure they stand out nice and bright against the noise of the content.
🤷‍♀️ If we made our CTA in our brand’s blue, would you notice it as much? Or would it blend into our content? Let us know in the comments!

𝐂𝐓𝐀𝐬 𝐢𝐧 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐥𝐨𝐮𝐫𝐬
You can use your brand colours for your CTAs, but you need to do it 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲.
Take a look at the SBIM website and you’ll see that our Call button is bright blue. The difference is that we’ve used black and grey as background on our website to make that blue really stand out.

So, It’s time to plug up those holes in your bucket and try your hand at making your Calls to Action stand out! By making this one small change to your CTAs, you can create a visually compelling experience that leads to some 𝐬𝐞𝐫𝐢𝐨𝐮𝐬 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬

👉 https://www.sbim.com.au

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30/06/2023

Last week, we looked at How to Create a Killer Video Marketing Strategy. THIS week, we're going to take that strategy and pour over our 𝗦𝗲𝗰𝗿𝗲𝘁 𝗦𝗘𝗢 𝗦𝗮𝘂𝗰𝗲 to boost
✅ Search engine visibility
✅ Unleash brand exposure
✅ Drive a frenzy of organic traffic straight to your captivating video content

𝗗𝗶𝗱 𝗬𝗼𝘂 𝗞𝗻𝗼𝘄? 👉 Websites that use video content are more likely to rank at the top of Google search results. People actually spend double the amount of time on a webpage that has video content than one that doesn’t

𝗢𝘂𝗿 𝟱 𝗧𝗼𝗽 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀
🗯️ Captioning
🧠 Metadata
🖼️ Placement
👍 Thumbnails
💫 Google My Business

𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗼𝘂𝗿 𝗗𝗜𝗬 𝗵𝗼𝘄-𝘁𝗼 𝗴𝘂𝗶𝗱𝗲 👉 https://www.sbim.com.au/video-seo-the-secret-sauce-to-video-marketing

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22/06/2023

So, you want to create an EPIC marketing video for your business?! That’s GREAT news because, by now, just about every man and their dog knows: Video is KING when it comes to marketing 👑

👉 You know the drill: drive more opportunity ✅ more leads ✅ more sales ✅ But, in order to get so many leads and sales that they’re coming out of your ears, you need some AMAZING video content.

𝗩𝗶𝗱𝗲𝗼 𝟭𝟬𝟭 (𝘁𝗵𝗲 𝗲𝗮𝘀𝘆 𝗯𝗶𝘁)
🌟 Set realistic goals but shoot for the stars!
🧠 Understand your audience
🤷‍♀️ WHERE is your audience?
📹 Select the type of video you want to create
👌 Define your message
💫 Create your content

𝟱 𝗧𝗼𝗽 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝗘𝗣𝗜𝗖 𝘃𝗶𝗱𝗲𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗬𝗢𝗨 𝗰𝗮𝗻 𝗱𝗼
✅ 𝗦𝗵𝗼𝘄 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆
Authenticity is key to connecting with your audience. Be genuine, relatable, and let your personality shine through. Avoid overly scripted or rehearsed content and embrace a natural, conversational tone.
✅ 𝗜𝗻𝗰𝗹𝘂𝗱𝗲 𝗮 𝗺𝗶𝘅𝘁𝘂𝗿𝗲 𝗼𝗳 𝘀𝘁𝗶𝗹𝗹 𝗮𝗻𝗱 𝗺𝗼𝘃𝗶𝗻𝗴 𝗳𝗿𝗮𝗺𝗲𝘀
Still frames can be used to highlight important information or create a pause for emphasis, while moving frames add dynamism and energy to your content. This combination keeps viewers engaged and adds variety to your video.
✅ 𝗣𝗹𝗮𝘆 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗮𝗺𝗲𝗿𝗮 𝗮𝗻𝗴𝗹𝗲𝘀
Try capturing shots from unique perspectives such as low angles, bird's eye view, or close-ups to make your content visually captivating.
✅ 𝗨𝘀𝗲 𝗩𝗶𝘀𝘂𝗮𝗹 𝗘𝗳𝗳𝗲𝗰𝘁𝘀
Visual effects like transitions, overlays, or text animations to add flair and polish to your video. However, use them judiciously, ensuring they complement the content rather than overpowering it.
✅ 𝗜𝗻𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗕-𝗥𝗼𝗹𝗹 𝗙𝗼𝗼𝘁𝗮𝗴𝗲
B-roll footage refers to additional video clips that provide context, visual interest, or support to the main content. Integrate relevant B-roll footage to make your video more engaging and visually appealing.

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Please leave us a positive review or recommendation on Facebook or Google
👉 https://www.facebook.com/SBIMarketing/reviews

15/06/2023

In a perfect world, misuse of social media platforms would be punishable by law with offenders sentenced to either:
☎️ A month of using a rotary phone and carrier pigeons for all their communication needs
🏝️Banishment to a deserted island with no Wi-Fi or signal, left to contemplate the true meaning of "unlimited scrolling."
💃 Forced to communicate solely through interpretive dance emojis for a week.

𝗣𝘂𝗻𝗶𝘀𝗵𝗮𝗯𝗹𝗲 𝗢𝗳𝗳𝗲𝗻𝗰𝗲𝘀:
- LinkedIn posts with over 30 hashtags
- Facebook posts that looked like they belong on Twitter
- Instagram Stories using landscape videos for ads

𝗟𝗲𝘁’𝘀 𝗹𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗳𝗳𝗲𝗻𝗰𝗲:
Instagram advised creators to use between 3-5 hashtags on their posts, despite allowing up to 30. So if Instagram - the home of the hashtag - is saying 30 hashtags are too many hashtags, then LinkedIn - a more professional-centred platform, might take issue.

𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗮 𝗽𝗿𝗼𝗯𝗹𝗲𝗺?
⛔ The algorithm operates differently on LinkedIn. So it's only a matter of time before your content is flagged as spam.
🙅 Once that happens, the LinkedIn algorithm will no longer deliver your content to anyone's newsfeed, causing it to slowly fade away into oblivion.
⬛ The next time you post… It will be like shouting into the void…

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗛𝗮𝘀𝗵𝘁𝗮𝗴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻
No one said you can’t use hashtags for LinkedIn. You just need to know how to do it right. And 30 hashtags aren’t your ticket to success.
✅ Research relevant hashtags in your industry, or that are popular within your niche
✅ Remember that hashtags help categorise your content and make it discoverable by users interested in a specific topic
✅ ONLY utilise relevant hashtags in your posts to expand their reach. This is to say relevant to the topic of your post

👍 Like our content? 💙 Love our work? Please leave us a positive review or recommendation on Facebook or Google
👉 https://www.facebook.com/SBIMarketing

08/06/2023

Say goodbye to frustrating user experiences and embrace the power of user-friendly design!

Unleash the secrets to captivating visitors, reducing bounce rates, and skyrocketing conversion rates. 🚀 Discover how to optimise your website's layout, menus, and internal linking structure for an unrivalled user experience that keeps them coming back for more. 💯

Don't miss out on this exhilarating journey to website excellence! Click the link below to read the full article and fuel your website's success! 🔥

👉 https://www.sbim.com.au/streamlining-ux-boost-website-success/

06/06/2023

Some of our handy social media and video work for Reebuild

01/06/2023

Looking for a hosting solution that fits your budget and doesn’t compromise on quality features and possibilities for your online presence?

In our latest article, Shared Hosting: There’s No Place Like Home, we talk about web hosting – the mystical land where your website finds its virtual home! More specifically, we talk about 𝗦𝗵𝗮𝗿𝗲𝗱 𝗪𝗲𝗯 𝗛𝗼𝘀𝘁𝗶𝗻𝗴 and why it reigns supreme in the realm of web hosting options.

We discuss the benefits of Shared Hosting including:
💲 Affordability
👤 User-Friendly
📂 Resource Sharing
🤝 Support Teams
⚖️ Scalability

Get ready to transform your web presence and watch your online endeavours soar to new heights!

👉 https://www.sbim.com.au/shared-hosting-no-place-like-home/

26/05/2023

Did you know that a few seconds can make or break your online success?
In our latest article, we 're delving deep into the world of site speed and unveiling its explosive impact on your business 💥

💣 Discover why sluggish websites are ticking time bombs, waiting to blow away your customer base
⏱️ Unleash the secrets behind page load speed and witness its ability to transform the user experience
⬆️ Catapult search engine rankings
📈 Skyrocket your conversion rates into overdrive

Start Your Engines! 🏎️
👉 https://www.sbim.com.au/the-need-for-site-speed/

22/05/2023

Are your Call to Actions (CTAs) falling flat, leaving your conversions feeling a bit lacklustre? 😳 We have just the solution to turn the tide in your favour! Prepare to unleash the power of irresistible CTAs that will make your audience take notice!
We delve into the art of commanding attention and inspiring action by:
✅ Understanding your audience
✅ Injecting urgency
✅ Using captivating words to evoke emotions and inspire engagement
✅ Enhancing visual appeal
✅ Standing out from the competition
✅ The power of effective CTAs in driving click-through rates
So get ready to batten down the hatches and prepare to navigate the choppy waters of conversion optimisation! Ahoy!

👉 https://www.sbim.com.au/crafting-an-irresistible-call-to-action/

11/05/2023

We understand the importance of having a strong online presence 💪 But with so many websites vying for attention on the internet, it can be challenging to stand out from the crowd. And that's where the Google Search Console comes in!

Now, we know what you're thinking... "But isn't the Google Search Console just another confusing tool that only SEO experts can use?" 🥴 Not at all! In fact, Google Search Console is an intuitive platform that anyone can use to optimise their website for search engines and improve their rankings.

And we're here to show you how! In our latest article we break down the platform and share with you:
✅ Navigation tips
✅ Platform features
✅ Quirks of the console

So, get ready to unleash the full potential of your Google Search Console and take your website's search performance to the next level! Trust us, your website's search rankings will thank you for it! 👍

👉 https://www.sbim.com.au/a-guide-to-google-search-console/

04/05/2023

👑 To succeed in today’s challenging realm of sales and brand loyalty, businesses are constantly looking for new ways to get ahead. But, in order to win the game and rule the kingdom, a specific strategic approach is required!

Our latest article will teach you everything you need to know to engage your consumers and rule the world of sales! Here's a sneak peek at what you'll learn:
✅ Create a positive brand image that will make you the King or Queen of your industry
✅ Build a loyal army of customers who will defend your brand against all competition
✅ Increase your sales & revenue
So grab your laptop and a coffee (or tea, we don’t discriminate) and get ready to defeat your competition with legions of adoring brand loyalists!

👉 https://www.sbim.com.au/consumer-engagement-a-game-of-sales-and-loyalty/

Address

Brendale, QLD

Opening Hours

Monday	8:30am - 5:30pm
Tuesday	8:30am - 5:30pm
Wednesday	8:30am - 5:30pm
Thursday	8:30am - 5:30pm
Friday	8:30am - 5:30pm

Telephone

+611300781609

Website

http://www.sbim.com.au/

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