09/09/2026
🔍 There’s a big difference between someone scrolling Facebook and someone Googling “plumber near me.”
One is browsing.
The other has a problem they want solved.
Someone scrolling social media might discover your business because the right ad catches their attention.
Someone searching Google for your service is often much further along — they already know what they need and they’re actively looking for someone to provide it.
That’s search intent.
📱 Social Media — create demand and get discovered
🔎 Google Search — capture existing demand
🎯 Good marketing — understand where your customer is and reach them with the right message
Neither channel is automatically better.
They simply reach people at different stages of the buying journey.
The strongest strategy is knowing where your customers are, what they’re looking for and when they’re ready to act.
Different channels. Different intent. Smarter marketing.