BeKonstructive Marketing

24/09/2025

So you want a consistent brand: what would the first steps look like? For Ben from Evocative Brand Design, it's getting to know your company story.

Because your story shapes everything.

23/09/2025

When your copywriter understands marketing, your message becomes more than just words - it becomes a conversation with your audience. It’s about crafting copy that truly connects.

16/09/2025

We’ve seen a major shift on LinkedIn. The first hour after you post now plays a big, BIG role.

That initial 60-minute window is when the algorithm decides if your post is worth showing to more people. So if your post gets early traction, great!

To make the most of your content:
- Monitor your post right after it goes live
- Respond to every comment quickly
- Engineer engagement by starting real conversations

So when it comes to posting, be active, intentional, and conversational. Your post’s success depends on it.

12/09/2025

I'm Penny. I've been an intern at Bekonstructive Marketing for two months now, primarily learning social media marketing as well as SEO and Copywriting. Here are my main learnings from those two months.

08/09/2025

When your copywriter understands marketing, your message becomes more than just words — it becomes a conversation with your audience. It’s about crafting copy that truly connects.

04/09/2025

Hold my bathtub!

03/09/2025

For our latest team bonding day, we swapped the office for the arcade and bowling lanes. The catch? Everyone had to wear a cursed shirt drawn at random.

01/09/2025

Have you ever wondered why some brands just seem to get their audience?

Bek joins Ranmay Rath of Digital Web Solutions to talk about why social listening beats boardroom brainstorming, how content becomes a vessel for conversation, and the role of AI in shaping brand sentiment.

If you’re looking for practical ways to turn conversations into strategy, create content that sparks meaningful engagement, and use AI to understand your audience better, this episode is for you.

Listen to it here: https://www.digitalwebsolutions.com/interview/bek-drayton/

Ever wonder why some brands sound smart online… but never build real authority?

In this episode of E-Coffee with Experts, Bek Drayton (Founder of BeKonstructive Marketing) sits down with Ranmay Rath to reveal what most businesses miss about content.

It’s not about what you post.
It’s about the conversations that happen after.

Inside the episode:
✅ How social listening unlocks content ideas your audience actually cares about
✅ Why treating content like a dialogue changes everything
✅ How AI is reshaping brand sentiment behind the scenes

🎥 Watch the full episode here: https://youtu.be/ZflffsIkLoI

26/08/2025

Introducing the Brainchild Foundation, our new BeKause Marketing industry partner!

Since 2010, Brainchild Foundation has been dedicated to assisting children diagnosed with brain and spinal cord tumours. They provide emotional, financial, and educational support to help families navigate the challenges of diagnosis and treatment, including programs such as emergency financial relief, therapy and tutoring, and family camps designed to offer much-needed respite and joy.

Beyond aiding children and their families, Brainchild Foundation is committed to advancing paediatric research by funding grants that improve our understanding and treatment of these illnesses. We are honoured to partner with an organisation committed to improving the lives of children and look forward to helping raise awareness of their vital work.

25/08/2025

WOULD YOU RATHER: Handle a campaign launch with zero assets ready, OR send out an eDM with a broken link to 10,000 people?

20/08/2025

What happens to brand sentiment when businesses don’t manage their comments?
Short answer: nothing good.

These brands that released content into the wild… and then ghosted their own comment sections. Some were dealing with full-blown PR disasters. Others just posted something a bit off the mark. Either way, the silence in the comments was deafening.

What could these brands have done differently?
What would you have done?
And how much damage does this kind of digital neglect do to brand sentiment in the long run?

Content is complicated. Sometimes you hit. Sometimes you miss. But we think the worst move is pretending it’s not happening. The internet never forgets, and neither does your audience.

Let’s talk: what’s the right way to come back from a content misstep?

18/08/2025

The difference between “Can you just post the content I’ve already written?” vs “I need someone to come up with the strategy, generate ideas, create the content, post it all, and handle comments too?”

If you're not sure what kind of support your business needs, you can find our handy checklist to work out what you're looking for in our article here: https://bekonstructivemarketing.com.au/social-media-packages-and-pricing/