BeKonstructive Marketing is a Brisbane based content marketing and digital marketing agency. Our core services are copywriting, social media management and SEO.
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๐ช๐ฒ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐. ๐ช๐ฒ ๐ฏ๐๐ถ๐น๐ฑ ๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐. ๐ช๐ฒ ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐. ๐ช๐ฒ ๐ถ๐ป๐๐ฝ๐ถ๐ฟ๐ฒ ๐น๐ผ๐๐ฎ๐น๐๐. ๐ช๐ฒ ๐ฑ๐ฒ๐๐ฒ๐น๐ผ๐ฝ ๐ฟ๐ฒ๐น๐ฎ๐๐ถ๐ผ๐ป๐๐ต๐ถ๐ฝ๐. BeKonstructive Marketing is a content marketing studio based in Brisbane. We specialise in content marketing strategy, creation, and implementation. We use content to build our clients fiercely loyal audiences on social media, their blog or website, their emails and any other digital platfo
rm where people hang out online. These services are the starting point of every audience-building strategy. We also offer the accompanying services of email marketing, branding, website development, Google Ads, graphic design, photography and videography.
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Our in-house team consists of copywriters, storytellers, digital marketers, strategists, SEO specialists & social media experts. We are joined by a network of website developers, photographers, designers & videographers who help us bring ideas & stories into reality for our clients. BeKonstructive Marketing employs young marketers who are in the final year of their studies or who have recently graduated. Their fresh ideas and strong understanding of digital and social media trends โ as well as the use & application of technology โ is the perfect fit for our service offering that revolves around storytelling and social media. Our work with young marketers not only ensures that we are able to stay ahead of the curve when it comes to the evolution of digital trends, but it also enables us to provide our employees with an ethical start to the industry โ avoiding lengthy illegal internships and providing them with the experience they need to get a foot in the door within the industry (because so many โentry levelโ positions require prior experience!). We take great pride in our team, our internal culture, and the professional development opportunities that we endeavour to offer each employee.
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We believe in clear, open communication. If something isnโt working, we will let you know and provide alternative solutions. Everything we do is constructive, and if we feel like you would get better bang-for-buck using a different marketing channel, strategy, or medium then we will have that conversation with you. We measure and report on everything. It is what holds us accountable, and it is what guides all our strategic decisions. We donโt believe in lock-in contracts; our services are month-to-month โ our clients are never trapped in anything that they no longer need or see value in.
Donโt let your holiday hours catch your customers off guard.
December is here, and your trading hours may shift as Christmas approaches. Whether youโre opening earlier, closing later, or taking a short break, keeping your customers informed with accurate hours ensures they can reach or visit your store without any surprises.
Take a few minutes to update your Google Business Profile. It keeps your customers in the loop and your operations smooth during the big holiday rush.
03/12/2025
Harry Fritsch and eddy have been tampering with the results of our campaign by not following the requirements for entry. Judges are currently deliberating whether they will be disqualified or not.
02/12/2025
Vote Bek #1 Christmas Cheer Champion.
(This post is not sponsored)
27/11/2025
How is your brand showing proof and demonstrating trust?
At the risk of sounding like a broken record - proof and trust are two of the biggest factors that determine how your brand shows up in Google AND in AI-Search tools like Chat GPT, AI Mode, Perplexity etc.
Yes, you still need a landing page for each of your key services. And a handful of high-value articles and resources related to each key service. But you also need some case studies, testimonials and social proof for each key service as well.
And that social proof needs to be consistent. A handful of case studies you produced 5 years ago, and some dusty Google Reviews aren't going to cut it.
How are you creating social proof as part of your on-going content marketing and SEO activities? Need help? Get in touch.
24/11/2025
Search has evolved.
People donโt really trust the top results in Google anymore - they trust proof. They trust case studies, verified reviews, and real people sharing their real experiences.
AI search tools are leaning into this too - they pull data from reputation signals, forums, and feedback loops to determine whoโs credible. That means your brandโs trustworthiness now matters more than your keyword list.
Modern SEO = Experience + Expertise + Authenticity + Trust (E-E-A-T).
If youโve built a business people believe in, your content should make that belief visible. Write more case studies, share more testimonials, and create content that is anchored in solutions and impact.
13/11/2025
We recently had a client ask us why ChatGPT didn't seem to be picking up their 1,000+ positive Google Reviews when they ran tests.
While all AI tools seem to preference user-generated content and social proof like reviews when making brand or business recommendations - the places that they source their data from vary.
Chat GPT and Open AI have a known relationship with Microsoft - who own Bing.
Recent research found that when ChatGPT uses live web search to answer queries, roughly 87% of it's citations align with Bing's top organic results. That strongly suggest that if you want your business to have visibility in ChatGPT's results and recommendations, you're going to need to be visible in Bing's index too.
So you're going hard on Google Reviews, it might be time to switch your focus to your Bing Places listing for awhile. Drive some of your reviews to your Bing profile instead of your Google profile and see what happens...
Get in touch if you need some help claiming and optimising your Bing Places listing.
12/11/2025
For months, marketers in the US have been grappling with a new layer of Google Search called AI Mode - a conversational, AI-driven experience that changes what people see (and click) when they search.
And itโs finally arrived in Australia.
Letโs clear something up first: AI Mode and AI Overviews are NOT the same thing.
You're probably already familiar with AI Overviews - when you Google something, and one of the top results is a summary answer to your query that has been generated by AI.
AI Mode on the other hand is a more complex chat-style search experience that has been built into Google - you can get personalised answers, ask follow-up questions, and interact with Google the same way you do with other AI tools like Chat GPT. All without the need to ever leave the results page.
Most of the world has had access to AI Mode for several months already, and the early data from the US is mixed. For content creators and business owners, the trend is clear: Traffic is dropping for research-based and top-of-funnel content as users are getting the answers they need within Googleโs feed itself. Click-through rates to websites are shrinking as AI summarises, cites, and condenses information on the spot.
This shift will fundamentally change how we search, how information is displayed, and how people discover brands online.
11/11/2025
The team went all out for spooky season at BeKonstructive Marketing!
Every costume you see was dreamed up, stitched together, or glued into existence by our very own creative crew. From lambs to the slaughter to spider queens, and yes, our very own Mr. Bean, we brought plenty of craft and chaos to Halloween this year.
06/11/2025
The things are good๐
05/11/2025
Something eerie is brewing at BeKonstructive Marketing... here, office horrors come alive! We have it all, from spooky site audits to social media scares. Take a peek, if you dare!
29/10/2025
Those who get it, get it. Here's your sneak peek at the chaos behind BeKonstructive Marketing๐
16/10/2025
Introducing our new office pets, Sea Monkeys Bronwyn and WB.
Address
Level 1/470 Street Pauls Terrace Brisbane City, QLD 4006
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We build fiercely loyal audiences for our clients.
BeKonstructive Marketing is a content marketing studio based in Brisbaneโs Fortitude Valley.
Content marketing is all about using blogs, social media, email marketing, whitepapers, videos and more to build strong, long-lasting relationships with your customers. It is about turning cold audiences - who have never even heard of you - into piping-hot audiences that are ready to scream your name at the top of their lungs to anyone who will listen.
Content Marketing turns single-purchase customers into repeat customers by building relationships. It gives your audience and customers value outside of just your core ptoduct or service, enriching their lives and keeping you and your brand top of their mind.
At BeKonstructive Marketing we create and implement content marketing strategies. We offer a flexible range of services for our clients that includes everything from consulting, training and strategy through to content creation, publishing and management.
Our team of content creators, graphic designers, community managers, photographers, videographers, digital marketers and copywriters greet every new client with a free one hour consultation to discuss your brand, industry, goals and how we can leverage content marketing to reach your target audience.
You can contact Bek Drayton on 0413 844 190 or [email protected] to book in a time to drop by the studio for a cup of coffee and a content marketing chat.
