Iced&shaken social

Iced&shaken social let’s shake up your socials 🤍
gold coast/brisbane based
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SS26 | SPRING CLEAN YOUR SOCIAL STRATEGY.There’s something about September that makes everyone want a little refresh. Th...
24/09/2026

SS26 | SPRING CLEAN YOUR SOCIAL STRATEGY.

There’s something about September that makes everyone want a little refresh. The wardrobe changes, the mood boards get lighter, suddenly you’re saving a whole new aesthetic... and the content you were obsessed with three months ago is starting to feel a little last season...

Your strategy isn’t supposed to sit there untouched while your brand, your audience and the internet move on around it. Your goals change, trends filter through, new campaigns are coming up and what felt fresh six months ago might not be doing it anymore.

So we’re taking notes from SS26 and treating our socials like we would our wardrobe: keep the good stuff, retire what’s had its moment and bring in something fresh.

We are NOT telling you to get a complete rebrand or to throw out your whole strategy. Just, instead, make some very necessary seasonal edits and spring clean your socials before Q4 really gets going.

And if yours needs a second set of eyes, you know where to find us. Free consults via the link in bio. x

20/09/2026

YOUR INSTAGRAM GRID IS YOUR STOREFRONT.

And honestly? It’s time we stopped acting like it doesn’t matter.

Think about it. You wouldn’t spend money sending people to a website that feels messy, disconnected or leaves them wondering what you actually do.

Your Instagram deserves the same energy.

Someone finds one of your Reels —> they like it —> they click through to your profile —> NOW your grid has a job.

It should instantly show people who you are, what you do and why they should stick around. It should make your best content easy to find and give them a reason to keep scrolling once you’ve got their attention.

And no, this doesn’t mean every tile needs to match perfectly or your feed needs to look like a Pinterest moodboard from 2018.

It just needs to feel curated, intentional and unmistakably you.

Your content gets people through the door but your grid gives them a reason to stay.

So if you’re putting all that effort into creating good content, make sure your profile is doing its part too.

19/09/2026

Your blank Canva page isn’t the problem. The problem is starting from scratch every single time you need to post.

When you have an actual content strategy, you’re not constantly asking “what should we post?”

You already know what your audience cares about, what your brand wants to be known for, the conversations you should be showing up in and how your content connects back to the bigger business goals.

Suddenly content creation becomes a whole lot easier.

Less guessing, less panic-posting and less saving random trends you’ll never actually use.

More intention behind every piece of content you put out.

Your strategy should be doing the thinking before it’s time to post.

19/09/2026

Posting consistently is great but posting consistently with absolutely no idea what you’re trying to achieve? Less great…

Because frequency alone isn’t a strategy.

We want to know:
• Who are we trying to reach?
• What do we want to become known for?
• Why would they follow?
• What moves them from discovering us → trusting us → buying from us?
• And what content actually gets them there?

Once you can answer those questions, “what should we post today?” becomes a MUCH easier question.

19/09/2026

The goal was never just to make content because ANYONE can post.

The strategy is knowing what deserves to be posted, who it needs to reach and what you want it to do once it gets there.

Because if you’re spending hours filming, editing, designing and posting without being able to answer those questions, you’re not really marketing.

You’re just making content and that can become a very expensive hobby, very quickly.

Your social should be building something: awareness, trust, authority, community, demand.

Cute content is nice. Content that actually moves your business forward is better.

19/09/2026

Founder-led marketing 🤝 keeping the entire marketing department inside the founder’s brain.

We see this ALL the time.

You know what sounds right. You know what you want to talk about. You know what feels “on brand”.

But if nobody else could pick up your strategy tomorrow and understand exactly what your brand is trying to achieve on social… it isn’t really a strategy yet.

Document the audience. The objectives. The content pillars. The brand POV. The role of each platform. What you’re measuring and why.

Because your social presence shouldn’t fall apart the second you get too busy to think about Instagram.

Send this to the person who currently IS the content strategy.

19/09/2026

Social media has somehow become the thing every business owner knows they should be doing, without ever becoming the thing they actually have a plan for.

So you post when you remember. Save 47 trending audios. Spend two hours making a Reel. Disappear for a week. Come back because someone says you “need to be consistent.”

And suddenly social is taking up A LOT of your time without doing a whole lot for your business.

Your Instagram content should have a purpose beyond keeping your account alive.

Awareness. Discoverability. Community. Authority. Conversion.

Preferably, a strategy that knows which one it’s trying to do.

That’s the difference between having Instagram and actually using Instagram for your business.

16/09/2026

Always ready to capture the best shot 📸

AKA: the little things that make your social media team VERY happy.Give us the random camera roll footage. The BTS clips...
15/09/2026

AKA: the little things that make your social media team VERY happy.

Give us the random camera roll footage. The BTS clips. The blurry-but-somehow-perfect moment you nearly deleted.

And PLEASE know where your Meta Business Portfolio lives. Immediate gold star.

But the biggest gold star of all?

Trusting the people you hired to do the thing you hired them to do.

The best social is collaborative. You know your business inside and out. We know social. When there’s trust on both sides and we let those two things work together? That’s when we make really good sh*t!!

Consider this your official ICED&SHAKEN gold star chart.

How many are you collecting? ⭐️

14/09/2026

30 SECOND REEL = 5+ HOURS OF EDITING. BTS on what actually goes into those 30 seconds you see on your feed.

Because for us, content creation has never been point, shoot, post.

It’s the layers that make it good.

For our recent project with Roadshow, we captured real audience reactions during a cinema screening. Then we took it MUCH further in post.

Low-light footage was transformed into an eerie night-vision look. Select audience members were mic’d so we could pull through the real screams, gasps and commentary. Trailer audio, film score and audience reactions were cut together to build tension throughout the entire edit.

Then came the tiny details that you might not consciously notice, but absolutely change how the Reel feels:

🎞️ A custom-built heart rate monitor that climbs as the tension does. 🎞️ Text appearing for a single beat before disappearing.
🎞️ Fades timed down to the frame.
🎞️ A heartbeat track sitting quietly underneath the entire audio mix, slowly getting faster as the edit intensifies.

Individually? Small details.

Together? The difference between footage and content that makes you feel something.

And that’s why a 30-second Reel can easily mean 5+ hours behind the screen.

Layering, timing, sound design, colour, pacing refining AND watching it 400 times until that one cut finally hits exactly where it should.

30 seconds on your feed. Hours behind ours!

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