Iced&shaken social

Iced&shaken social let’s shake up your socials 🤍
gold coast/brisbane based
💌 [email protected]

16/09/2026

Always ready to capture the best shot 📸

AKA: the little things that make your social media team VERY happy.Give us the random camera roll footage. The BTS clips...
15/09/2026

AKA: the little things that make your social media team VERY happy.

Give us the random camera roll footage. The BTS clips. The blurry-but-somehow-perfect moment you nearly deleted.

And PLEASE know where your Meta Business Portfolio lives. Immediate gold star.

But the biggest gold star of all?

Trusting the people you hired to do the thing you hired them to do.

The best social is collaborative. You know your business inside and out. We know social. When there’s trust on both sides and we let those two things work together? That’s when we make really good sh*t!!

Consider this your official ICED&SHAKEN gold star chart.

How many are you collecting? ⭐️

14/09/2026

30 SECOND REEL = 5+ HOURS OF EDITING. BTS on what actually goes into those 30 seconds you see on your feed.

Because for us, content creation has never been point, shoot, post.

It’s the layers that make it good.

For our recent project with Roadshow, we captured real audience reactions during a cinema screening. Then we took it MUCH further in post.

Low-light footage was transformed into an eerie night-vision look. Select audience members were mic’d so we could pull through the real screams, gasps and commentary. Trailer audio, film score and audience reactions were cut together to build tension throughout the entire edit.

Then came the tiny details that you might not consciously notice, but absolutely change how the Reel feels:

🎞️ A custom-built heart rate monitor that climbs as the tension does. 🎞️ Text appearing for a single beat before disappearing.
🎞️ Fades timed down to the frame.
🎞️ A heartbeat track sitting quietly underneath the entire audio mix, slowly getting faster as the edit intensifies.

Individually? Small details.

Together? The difference between footage and content that makes you feel something.

And that’s why a 30-second Reel can easily mean 5+ hours behind the screen.

Layering, timing, sound design, colour, pacing refining AND watching it 400 times until that one cut finally hits exactly where it should.

30 seconds on your feed. Hours behind ours!

26/08/2026

FASHION TRENDS 🤝 YOUR CONTENT STRATEGY

You don’t need to work in fashion to take inspiration from what’s happening in fashion.

Trends influence colour, design, styling, photography, typography and the overall visual language people are consuming. And that means they can be a great source of inspiration for keeping your marketing feeling current, no matter your industry.

Here’s how we’d translate some of the new-season trends into content:

🍸 FLUROS ARE BACK
Think unexpected pops of bright colour. A neon headline on an otherwise minimal graphic, bold props on your next shoot, bright backgrounds, coloured lighting or a punchy accent colour through your Stories.

🐆 TEXTURE IS IN
Your content doesn’t always need to look perfectly polished and flat. Bring in grain, paper textures, fabric, layering, close-up details, tactile packaging, mixed-media graphics or more dimensional styling to give your feed some depth.

🤎 WE’RE SAYING BYE TO THE BEIGE ERA
The ultra-neutral, perfectly curated aesthetic is shifting. Brands can experiment with richer colours, contrast, personality and more expressive art direction. You don’t need to completely change your branding, just find ways to bring a little more life into it.

A law firm doesn’t need to start dressing like a runway. A skincare brand doesn’t need to turn its entire feed neon.

It’s about taking the visual cues behind a trend and translating them into a way that makes sense for YOUR brand.

Because sometimes the best marketing inspiration comes from outside your own industry. 👀

Thank you to Brisbane Fashion Festival and Mercedes-Benz Brisbane for a fabulous evening.

24/08/2026

CREATE FOR HOW PEOPLE CONSUME CONTENT NOW.

Social media moves FAST and your content needs to keep up.

People are scrolling quickly, consuming more content than ever and making split-second decisions about what deserves their attention.

THINK:
🐆 Strong (not corny) hooks.
🐆 Clear messaging.
🐆 Content that gets to the point.
🐆 Formats that are actually built for the platform.

That doesn’t mean everything needs to be short or trend-led. It means understanding how your audience consumes content now and creating with that behaviour in mind.

Tl;DR: Make it easy to stop, to understand and worth sticking around for.

19/08/2026

ARE WE WHAT YOU’VE BEEN SEARCHING FOR?

A social-first agency for brands ready to be seen, remembered and talked about.

At ICED&SHAKEN, we’re building confident digital brands through strategy, content and campaigns that don’t just look good on your feed, they actually move your business forward.

From social media management and content creation to paid ads, strategy and everything in between, we become an extension of your team, bringing the ideas, direction and ex*****on to make your brand stand out online.

Based in Brisbane. Building brands worldwide.

If you’ve been searching for a social media boutique that gets it, you might have just found us.

Enquire via the link in our bio.

STOP GUESSING WHAT TO POST | OUR CUSTOM SOCIAL MEDIA BIBLES HERE.If every week starts with:“What should we post?”“What s...
13/08/2026

STOP GUESSING WHAT TO POST | OUR CUSTOM SOCIAL MEDIA BIBLES HERE.

If every week starts with:
“What should we post?”
“What should we talk about?”
“Should we be on TikTok?”
“Do we need more Reels?”
“What is actually working?”

You don’t need another list of content ideas. You need the strategy behind them.

Which is why we’re officially introducing the ICED&SHAKEN Social Media Bible - a complete social media strategy built specifically for your business.

We do the thinking upfront, so you and your team can spend less time staring at a blank content calendar and more time actually creating, sharing and growing.

We’ll unpack your brand, audience, competitors, positioning, messaging, content pillars, platform strategy, Reels, Stories, community, paid media opportunities, growth, KPIs and more - then turn it into one clear roadmap your business can actually use.

No more reinventing your social strategy every Monday or creating content just to stay visible or wondering whether what you’re posting is actually moving the business forward.

And importantly, this IS NOT designed to replace social media management.

You can take the strategy and run with it internally, hand it to your existing team or have our expert team bring it to life through ongoing social media management.

It’s your marketing bible. Your team can use it, share it, train from it and come back to it again and again.

One strategy. Built specifically for your business.

Social Media Bible consults are now open. Head to the link in bio to book yours.

WE’RE HIRING.If your For You Page doubles as market research, you spot trends before they become trends and you’re the f...
17/07/2026

WE’RE HIRING.

If your For You Page doubles as market research, you spot trends before they become trends and you’re the friend everyone sends their captions to before posting... keep reading.

We’re looking for a Junior Social & Content Coordinator to join the ICED&SHAKEN team.

This isn’t just a scheduling role. You’ll be involved in strategy, content creation, client communication, campaign planning and bringing great ideas to life across a range of incredible brands.

We’re after someone who’s organised, proactive, creative and genuinely obsessed with social media. Someone who loves learning, isn’t afraid to get stuck in and wants to build a career in the industry.

Experience is great, but curiosity, initiative and a willingness to learn matter just as much.

If this sounds like you, we’d love to hear from you.

🐆 Brisbane-based (part-time)
🐆 Applications close 31 July

Swipe through for everything you need to know, then send your application to [email protected].

P.S. We have one request... don’t use ChatGPT to answer the application question. We want to hear your thoughts. 😉

04/07/2026

ANOTHER YEAR OF ICED&SHAKEN 🐆

It’s hard to put into words just how much can happen in a year. Let alone 3 years of business.

What started with one vision has continued to grow, evolve and expand in ways we’re incredibly proud of.

ICED&SHAKEN has grown alongside our clients, our team and the ever-changing digital landscape. We’ve welcomed new faces, taken on exciting projects, expanded our capabilities and continued to work with brands and people who trust us to be part of their story.

Along the way, CONTENT CREATORS & EDITORS has continued to grow as its own creative offering, bringing ideas to life through content, campaigns and shoots. And SOCIAL FEEDS | BRISBANE NETWORKING has opened up an entirely new space for connection, community and conversations within our industry.

Three different touchpoints. Three different ways of creating, connecting and collaborating. And somehow, they all feel like pieces of the same bigger picture we’re building.

But behind every milestone, campaign, shoot, event, strategy deck, late-night idea and big win are the people who make it possible.

Our clients who trust us with their brands and businesses. Our team who care deeply about the work we create. Our collaborators, partners, community and every person who has shared a post, sent a message, attended an event, recommended us to someone or supported what we’re building in ways big and small.

We never take any of it for granted.

This year has reminded us that growth isn’t always about becoming bigger for the sake of it. Sometimes it looks like becoming clearer on who you are, creating space for new ideas, building deeper relationships and continuing to back the vision even as it evolves.

We’re incredibly grateful for everything this past year has brought us, but even more excited about where we’re heading next.

There is so much more to create, build and grow.

Happy birthday to us. Here’s to the next chapter. 🥂

04/07/2026

IT’S OUR 3RD BIRTHDAY! LET THE CELEBRATIONS BEGIN 🐆

~
TIRAMISÚ: MISU MISU Co. | Brisbane Tiramisu
LOCATION: Room For More Studio

Address

Brisbane, QLD

Telephone

+61400910637

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