Agency X

04/09/2025

AFLW Powerhouse and Agency X Talent Jesse Wardlaw features in this week's BBC Sport and Getty Images selection of some of the most striking sports photographs taken around the world over the past seven days.
📷Graham Denholm

28/08/2025

Agency X Talent Kai Gilbert is diving into action at the Surf Lifesaving Battle of the Tasman against New Zealand .

The competition kicks off today and runs 29–30 August across the Gold Coast Aquatic Centre and Kurrawa Beach.

What’s pool rescue? It’s lifesaving meets high-performance sport — obstacle swims, mannequin carries, and simulated rescues that push speed, skill, and precision to the limit.

This isn’t just racing. It’s lifesaving, levelled up. And Kai is one of the best juniors in the country.

Let’s go, Kai!

28/08/2025

Athlete sponsorships aren’t about slapping a logo on a uniform anymore. The best partnerships spark emotion, tell powerful stories, and deliver impact that lasts well beyond the season.

In our latest blog, we share how brands can:

⚡ Align with athletes who live your values

⚡ Build campaigns with heart, not just reach

⚡ Tap into the power of off-field storytelling

⚡ Create long-term partnerships with real ROI

⚡ Measure connection, not just impressions

If you’re ready to move beyond surface-level exposure and build collaborations that fans feel as well as see, this one’s for you.

Read the full blog here:

In today’s sports marketing landscape, logos alone don’t cut it. Fans want authenticity, relatability, and connection—and athletes are the key. The most impactful sponsorships aren’t transactional; they’re built on shared values, storytelling, and long-term partnerships that audiences trus...

27/08/2025

5 Tips for Athletes to Build Their Brand on Social Media

1. Tell Your Story, Not Just Your Stats
Behind every medal is a journey. Share the grind, the setbacks, and the lessons — that’s what people connect with.

2. Be Consistent, Not Perfect
Posting once a month won’t cut it. Consistency builds trust. Perfection isn’t relatable — progress is.

3. Show Personality, Not Just Performance
Let people see your sense of humour, passions outside sport, and quirks. Personality is what makes you unforgettable.

4. Engage, Don’t Just Broadcast
Reply to comments, ask questions, join conversations. Community beats audience every time.

5 .Align With What You Value
Work with brands, causes, and content that reflect who you are, not just quick wins. Authenticity compounds over time.

26/08/2025

Reece Langdon PLY will compete at the Para Athletics World Championships in New Delhi this September, now just onReece Langdon PLY will compete at the Para Athletics World Championships in New Delhi this September, now just on month away.

A Paralympic bronze medallist, T38 1500m world champion, and world record holder in both the 1500m and 5000m, Reece returns to the international stage in peak form.

For brands, this is an opportunity to partner with one of Australia’s most accomplished and inspiring Para-athletes on his journey to the World Championships.

Contact us Via:
📧 [email protected]
📞 (07) 3184 9116
📍 www.agencyx.com.au

25/08/2025

What a weekend for Chloe Osborn PLY! At the 2025 Speedo NSW Senior State Age SC Championships, Chloe smashed it in the pool —4 x Australian Open Record Holder!

An incredible performance and a huge confidence boost as she prepares for the Para World Swimming Championships in Singapore next month. We can’t wait to see what she delivers on the world stage!

20/08/2025

1 month to go.

The 2025 World Para Swimming Championships will take place this September in Singapore — one of the most important events on the Para-sport calendar.

Four Agency X athletes have been selected to represent Australia:

– Tim Hodge – Paralympic medallist and world champion
– Grant “Scooter” Patterson – Tokyo 2020 fan favourite and paralympic medallist
– Chloe Osborn – Paralympic Silver medalist and first time World Championship team member
– Lewis Bishop – Paralympic Bronze medalist and first time World Championship team member

Each athlete brings a unique story, but all four are focused on one goal: delivering on the world stage.

We’re proud to support them as they prepare for Singapore

Brands looking to connect with Australia’s leading para-athletes?

Get in touch with Agency X:
Visit us at www.agencyx.com.au, email us at [email protected], or call (07) 3184 9116.

19/08/2025

Olympian Shayna Jack OAM OLY is proving she’s just as at home in fashion as she is in the water.

Teaming up with kidman clothing & drizabone for their pop-up ahead of brisbane fashion festival, Shayna brings effortless style to some of Australia’s most iconic heritage brands.

Classic. Confident. Unmistakably Australian.

And because style should be shared — enjoy an exclusive 15% off Kidman, Drizabone & Rossi with code: SHAYNA15.

18/08/2025

Potentially an unpopular opinion: In 2025, an athlete without a brand is an athlete without a future.

You can win medals. Break records. Be the hardest worker in the room.

But if nobody knows your story… it won’t matter. The spotlight (and the sponsorships) will go to someone else.

So... Is performance still the only thing that counts… or is brand the new currency in sport?

To get in touch on how you can amplify your brand contact us at
📧 [email protected]
📞 (07) 3184 9116 or
🔗 www.agencyx.com.au

18/08/2025

Looking to stand out in the sports world? Here's how to start creating your unique athlete brand:

Find Your Voice: Identify what makes you unique and build your narrative from there.

Build Connections: Engage authentically with fans and brands that match your values.

Create Consistently: Share content that's true to you, regularly, to keep your audience engaged.

Leverage Niches: Identify and focus on key areas where you can be an authority or trendsetter.

Whether you're an athlete starting from scratch or refining your approach, having a well-crafted athlete brand provides opportunities—and can boost your influence and earnings along the way. Let Agency X guide your journey to success

Visit us at www.agencyx.com.au, email us at [email protected], or call (07) 3184 9116.

15/08/2025

With less than 2 days to AFLW Round 1, all eyes are on Belle Dawes—a fearless midfielder known for her relentless pressure, explosive energy, and unmatched passion for the game.

Entering her 7th season with the Brisbane Lions, Dawes has cemented herself as a fan favourite and a key playmaker in one of the league’s most dominant teams. Her on-field grit and off-field authenticity make her a standout in every sense.

For brands wanting to connect with a rising star who brings energy, heart, and influence—Belle Dawes is the one to watch.

Reach out to explore partnership opportunities this AFLW season.
Visit us at www.agencyx.com.au, email us at [email protected], or call (07) 3184 9116.

14/08/2025

With less than 2 days to AFLW Round 1, all eyes are on Belle Dawes—a fearless midfielder known for her relentless pressure, explosive energy, and unmatched passion for the game.

Entering her 7th season with the Brisbane Lions, Dawes has cemented herself as a fan favourite and a key playmaker in one of the league’s most dominant teams. Her on-field grit and off-field authenticity make her a standout in every sense.

For brands wanting to connect with a rising star who brings energy, heart, and influence—Belle Dawes is the one to watch.

Reach out to explore partnership
opportunities this AFLW season.

Get in touch to explore partnership opportunities with Belle this season
📩 [email protected] | 📞 (07) 3184 9116

Or visit our website to find out more
https://www.agencyx.com.au/product-page/belle-dawes