Woodys Collective

20/10/2025

For the first six months… nothing went viral.
A few spikes. And a lot of consistency.

Three to four reels a week.
We filmed twelve trending reels in a jam packed two hour content shoot.

That’s how we trained the algorithm - not with hacks, but by making the content feel more human.

Because people don’t want to buy from businesses,
they want to buy from people.
All we crave on social media is to feel something.

Six months later, a reel hit 4.9 million views.
Then we reshared it as a trial which hit 1.1 million.
Then 1.9 million.

This wasn’t luck.
This was consistency paying off.
And from that consistency trust was built.

This is what happens when your content starts speaking to your audience instead of at them.

30/07/2025

A few artsy moments I’ve loved lately - and a gentle nudge to honour the part of you that creates.
Not for likes. Not for output. Just because it’s human.
You don’t need to call yourself an artist to make beautiful things.
You already are a creator.

24/07/2025

i’ve been letting myself experiment with art again lately.
it feels a bit like returning home.
to that little boy who used to fall asleep dreaming of a kinder world.
a world where imagination had no limits and no one had told him what he couldn’t do yet.

i’ve been drawing ideas from everything
the colours of someone else’s work,
a line from a song,
a passing thought that lands and lingers.

i’m letting it all stir something in me.
it feels like a quiet collaboration between what i see and what i feel.

i think i lost the little boy for a while there - buried under deadlines and doing things the “right” way.
but lately, through creating just for the sake of it, i can feel him again.
his curiosity. his wonder. his joy.

it’s not perfect. but it’s mine.
and for the first time in a while, that feels more than enough.

22/07/2025

28/05/2025

I’m still processing how special that past week was.

It wasn’t just the sunsets (though they were pure magic) or the dreamy welcome dinner… it was the people, the conversations, and the sense of real growth.

More than anything, I’m coming home with a full heart. Grateful for the friendships, the growth, and the clarity that comes from being in the right room with the right people.

Feeling so aligned and inspired for what’s next 🦋

Huge love to for not only hosting but pouring so much wisdom into every session - your generosity and insight made this retreat what it was.

To the team and all the girlies who came and shared their expertise so openly - I left more inspired, aligned, and grateful than ever.

Thank you to .au for getting me there without a hitch, for capturing the most beautiful behind-the-scenes moments, and the for the warmest hospitality.

And to all the sponsors and brands who made this trip possible - you helped create something unforgettable.

10/04/2025

Who knew ChatGPT was so chic?

Let’s be honest - Al is either your new bestie or your biggest fear.

This doll trend? A big yes from me.

Let me know in the comments or DM’s if you’d like me to send you the prompt x

18/12/2024

I used to create content I loved - but it wasn’t hitting the mark.

Here’s the hard truth: the content you adore doesn’t always resonate with your audience. What changed this?

Shifting my focus to what inspires, educates, or entertains them. It’s not about leaving your creativity behind - it’s about merging what lights you up with what serves your audience.

Think about it: your audience isn’t there to cheer you on (that’s what your friends are for); they’re there to learn, laugh, or feel seen. When you create with them in mind, you build connections that last longer than any viral trend.

So stop creating content you like - start creating content that matters. Watch how your brand transforms.✨

02/08/2024

This separates an average social media manager from the great 🦋

They should understand your vision, celebrate your wins, and always look out for new opportunities for you.

Authenticity matters on these platforms, so find someone who takes the time to truly understand you, and your brand.

When we understand your brand as well as you, your content will shine, and your audience will feel the genuine connection.

28/05/2024

Welcome to the NEW era of Woody’s Collective.

This is what happens when passion meets full-time dedication 🦋

A heartfelt thank you to all my clients and everyone who has supported me along the way. This milestone celebrates a collective effort and shared success!

For anyone needing a little extra encouragement on this beautiful day, remember that tomorrow isn’t promised. Don’t be afraid to follow your heart’s desires. It’s not just about achieving success, and it’s about personal growth and fulfilment.

This new logo wouldn’t have been possible without the incredible talent of our graphic designers, , whose artistry and creative vision brought it to life.

02/04/2024

Oh if only I could tell you these were an April Fools’ joke...

The second most asked question I get as a social media manager (SMM), (after the notorious “does it even pay your bills” comment) is, what do you really do as a social media manager?

Well, every SMM would have a similar, yet unique response.

For me, I specialise in Instagram only, meaning I am the friendly voice and brain behind a brand’s beautiful Instagram presence, the one responding to all the comments & DMs, the one creating all the content ideas and inspiration boards, and the one filming/editing all that content.

Oh, and of course, the one posting that content every afternoon around 6 PM (or whenever my client’s followers are most active).

And though that may seem pretty tedious, there’s a reason this role is in such demand right now; not many business owners or celebrities have the time to manage the day-to-day tasks, which are crucial to maintaining a good online presence.

Anyway, as I write this while watching the sunset on my balcony, I’m feeling immense gratitude that my iPhone storage didn’t run out today and am feeling motivated to manually post the 4 reels for separate clients (because it’s prime time after all).

I encourage you to show some appreciation and gratitude to your SMMs, the unsung heroes of your online presence.

Lots of love xx

19/03/2024

In the unknown we find our true power

12/02/2024

It may seem innocent enough to share someone else’s work on your account because you appreciate their work

Even if you think you’re actually helping them by giving credit in your caption…

What you might not realise is you’re still running the risk of violating Instagram and Australia’s copyright laws if you don’t receive permission to re-share first.

These laws are in place to protect creators from having their work used without any compensation for their work - content creation may be someones livelihood.

Seeking permission is especially crucial if you are sharing this content with an account associated with a business.

So a good rule of thumb.

If you are unsure whether you can re-share something, get permission, and follow any crediting guidelines given by the owner - which at the very least should be a tag in the post (Insta made this feature for a reason 😉).

Has someone ever used your content without your permission or giving credit?