05/12/2025
The Italians call it L’arte del dolce far niente… “the sweet art of doing nothing.”
In the East, they’ll tell you to slow down so you can speed up.
But here in the West?
We say open your laptop and get to work.
No wonder everyone’s burnt out, confused, and wondering why their creativity feels like it’s disappeared.
Sometimes the most productive thing you can do for your brand… is pause.
Breathe.
Let your mind wander long enough to remember why you’re building what you are.