Xtra Insights

24/03/2025

Xtra Insights proudly celebrates the 200th Regional Radio Survey since the methodology was launched in 2014!

24/02/2022

Welcome Colleen!

Xtra Insights, official provider for the Regional Radio Audience Measurement Surveys (RRAMS) in Australia, has appointed a new Coordinator to...

11/12/2019

The final chapter of our six-part series publish on RadioInfo.com.au explores the journeys of the four radio listener types we identified across their different life stages. Check it out now!

A recent research project conducted by Xtra Insights of close to 3000 people aged 16-39 around the Asia-Pacific region uncovered four distinct radio listener groups.

03/12/2019

A study conducted by Xtra Insight earlier this year interviewed close to 3000 participants across eight countries in the Asia-Pacific and identified four key radio listener types. The latest installment from RadioInfo.com.au covers these groups in greater detail.

Recently, Xtra Insights interviewed close to 3000 participants across eight countries in the Asia-Pacific region to understand people’s views on music, radio, as well as their general audio consumption habits. This project focused specifically on people aged 16-39, as this group are considered to ...

26/11/2019

The fourth article from our six-part series explores the time-old story of the TSL lifecycle. So how is radio TSL tracking over people's lives with the abundance of audio alternatives available? See for yourself here:

Hannah joined the team at Xtra Insights in 2016, bringing with her a passion for data research and analysis. Since joining Xtra, Hannah has worked on a number of research projects in Australia and overseas and enjoys applying her skills within the media and entertainment industry. As Project Coordin...

18/11/2019

The third chapter of our six-part series on RadioInfo.com.au explores the views of leading programmers from around the world on radio now and in the years to come.

The third in a series of music research articles from Xtra Insights.

12/11/2019

Check out the second installment of our six-part series on RadioInfo.com.au to gain insight into the current audio and media landscape.

This is the second in a series of six music research articles for radioinfo from Xtra Insights.

06/11/2019

Ever wondered what the future has in store for radio? We explore this and more in the first article of a series to be published on RadioInfo.com.au.

In the first of a series of research articles from Xtra Insights, exploring The Future of Music on Radio, Hannah Lovegrove explores listener attitudes to music and content in Australia and the Asia Pacific region.  

16/10/2019

Since 2014, Xtra Insights has proudly supported Radio Audience Measurement in regional Australia. Happy 100 Surveys!

Happy 100th Regional Radio Audience Measurement Survey!

02/09/2019

Missed our presentation at Radio Days Asia on the importance of music to radio? Check out the highlights on Asia Radio Today

27/08/2019

Watching our fellow presenters before it's our turn, at Radio Days Asia.

15/03/2019

An engaged Online Community is an efficient one, producing better and faster insights! One of the easiest ways to engage your Club Members is to share back what you’ve learnt from them. Check out our tips on how to improve two-way communication with your Club Members.

See how one of our newest Online Communities harnessed their social power to grow their Community and saw amazing results overnight.