Sound Images

Sound Images We're a video production company based in Brisbane and on the Sunshine Coast. We work with our clien It’s teamwork that brings great video production to life.

From script to screen, every step of your video production is done in-house with our own team. We want you to be happy with the results and come back to us, so all our corporate video production is supported by our guarantee to impress.

23/10/2025

How do you choose the right people for your video interviews?

Whether they’re a team member, a leader, or a client, their voice brings credibility. To make your story more engaging.

🟠 Don’t default to seniority.

Leadership voices are valuable, but some of the most powerful interviews come from someone less polished.

🎬 That might be someone on the tools
🎬 Or someone in a client-facing role
🎬 Or someone who’s lived the story you’re trying to tell

🟠 Aim for a mix of voices.

If it’s a recruitment video, include employees who match the roles you want to fill. For company stories, include a cross-section of leadership and employee roles.

🟠 Develop criteria for what makes someone a good fit:

🎬 Subject matter expertise
🎬 Personality and communication style
🎬 Representation of diversity within your organisation
🎬 Comfort level with public-facing roles
🎬 Authenticity and credibility with the target audience
🎬 People comfortable being themselves

🟠 For client interviews, think about who’s seen the difference your service or product makes at ground level, not just the decision-maker.

Also consider:

🎬 The length and depth of the relationship
🎬 Success stories they can share
🎬 Alignment with your ideal customer profile
🎬 Prior indications of satisfaction (positive feedback, referrals)

🧡 When you bring in people with authentic experiences, the interview feels relatable. That’s what holds your audience's attention.

16/10/2025

Before you approach clients or employees for a video interview, do your homework and create an information pack.

It should answer questions before they’re asked:

🎬 One-page project overview
🎬 Interview topics and sample interview questions
🎬 Time commitment
🎬 Location, what to wear and logistical details
🎬 A summary of the audio and camera setup so there are no surprises
🎬 Information about how footage will be used
🎬 Examples of similar videos you’ve produced, if you have them
🎬 A consent release form should summarise usage rights early to remove surprises and speed up legal approvals

Having these materials ready to support your first phone call or email request shows you value their time.

🟠 P.S. If you were the one being interviewed, what would you want answered up front?

09/10/2025

How do you ask employees for a video interview?

Ideally, it should come from someone they know and trust, like their direct line manager.

🧡 Provide them with context about the video – is it a company culture video, a recruitment video, or intended for employer branding?

🧡 Explain why their voice matters.

It could be that they’re great at what they do, or that they’ve got a unique perspective to share.

And make sure they understand it’s voluntary.

🧡 Tell them exactly how the day will run:

🎬 when they’ll be needed
🎬 where they’ll be filmed
🎬 how long it will take
🎬 who will be there
🎬 a sample guideline of questions

Uncertainty is the biggest source of nerves — take that away, and you’ll get a more confident ‘yes’ for the interview.

02/10/2025

Use this email template for clients you want to interview for your video...

Subject: We’d love to feature your perspective on our [###x video]

Hello [Name],

Your team’s success using [Our Service/Product] to [specific achievement]
stands out as an example of what’s possible when [value proposition].

We’d love to feature your perspective in a video interview as part of our [###x video.]

What’s involved?

🎬 A 30 to 45-minute interview at your office or ours
🎬 Sharing your experience implementing [###x]
🎬 Discussion of outcomes and business impact
🎬 Professional filming with minimal disruption to your day
🎬 Opportunity to provide feedback before video launch

Benefits of participating:

🎬 Visibility for your organisation’s innovative approach
🎬 Recognition as a thought leader in [industry]
🎬 Access to the final video for your own marketing/communication use

We’re looking to film during [time period] or can work around your
availability.

I'll follow up tomorrow with a quick call to discuss details and answer any questions.

Best regards,

[Your name]

P.S. What’s worked for you when asking clients or staff to go on camera?

25/09/2025

How do you ask clients or employees to be interviewed for your video?

Send a vague invite and you’ll get silence.

Send an invite that answers questions before they ask, and more people will say ‘yes, count me in.’

Uncertainty is the biggest source of nerves — take that away, and you’ll get a more confident interviewee.

🎬 Tell them exactly how the day will run.
🎬 When and where they’ll be filmed
🎬 How much of their time is needed
🎬 Who will be there
🎬 What to wear
🎬 A guideline of sample questions to help them feel prepared

When crafting your request:

🎬 Lead with the why:
“We’re creating a video to showcase our customer success stories and your experience implementing our solution represents exactly the kind of transformation we want to highlight.”

🎬 Acknowledge the value of their time:
“I understand your schedule is packed, so we’ve designed our interview process take no more than 45 minutes of your time, plus a brief prep call the week before.”

🎬 Explain the genuine need:
“Your perspective as a front-line manager offers insights that executives don’t have, which is why we’ve sought you out for an expert interview.”

🎬 Highlight the personal benefit: “This customer testimonial video will be featured on our company website and LinkedIn page, giving you visibility with industry leaders and highlighting your team’s innovative approach.”

🧡 Get it right, and you make people feel valued, not put on the spot. You give them the confidence to say yes — and show up as their best selves on the day.

28/05/2025

Our clients tell us their recruitment videos deliver stronger hires.

Because video gives candidates more than a job description.

It gives them a feel for the culture and an authentic glimpse into the role they're applying for and the team they'll work with.

🟠 It helps the right people lean in.
🟠 And the wrong ones to opt out early.

You're building an engaged workforce before they walk through the door.

The result?

🟠 Stronger hires.
🟠 Employees that stay.

21/05/2025

When the cows won't let you get a word in...

🎬 Take one. Moo.
🎬 Take two. Moo.
🎬 Take three... maybe just let them have this one.

Interviewing on location can come with a wildcard or two. A good crew expects it and knows how to keep things moving.

(And yes, sometimes the cows win - so we reposition.)

Cause you can’t tell cows to be quiet.

14/05/2025

Drone shots can open, move, or close your story. But only if they belong.

Because they also need to serve the story.

These hero scenes should support the structure and earn their place in your edit.

🟠 Most of the time, aerial shots are strong openers.

Setting the scene, showing scale, and giving the viewer a sense of place.

🟠 But they also make interesting transitions.

When moving from one part of your business to another - from growing to processing or head office to on-the-ground operations - drone footage can guide the viewer through the shift.

🟠 And sometimes, they’re ideal for closing.

A final wide shot that brings it all together. Big picture. Lasting impression.

When drone footage is placed with purpose, it supports the journey, not just the view.

07/05/2025

The best interviews don’t feel like interviews.

They feel like a conversation. Calm, natural, and authentic.

Creating that kind of environment starts before we hit record.

🟠 With planned questions that will get the interviewee chatting.
🟠 With a clear idea of the responses we need to capture.
🟠 And with time built in to settle nerves and build rapport.

We keep the crew minimal.

And give the person on camera space to breathe, think, and speak in their own words.

Because when someone feels relaxed, they stop performing.

🧡 They start being themselves. And that’s where the real story lives.

The guilty shall remain nameless, but once, there was a client.A large client with the busiest, most overworked team of ...
30/04/2025

The guilty shall remain nameless, but once, there was a client.

A large client with the busiest, most overworked team of employees I’ve worked with.

And they were spread far and wide.

We had a large video project to create for them and needed to liaise with multiple team members to nail the brief.

🟠 I struck multiple communication barriers:

>> Physical distance and different time zones – it was hard to get everyone together at the same time. Slowed progress, for sure.

>> Lack of clear communication – the State Manager gave us a vague brief – followed by ‘talk to these people to flesh this out.’

>> The employee stakeholders had no idea what the boss wanted.

>> They were flat-out busy – so I couldn’t get direction and had to guess what they might want.

>> Conflicting priorities – with their packed inboxes, multiple projects and different goals, they couldn’t prioritise this new video project.

🧡 We got there, eventually — but wow, the process could’ve been smoother.

Lesson? Video works best when there’s one clear brief and someone who owns it.

23/04/2025

Full sun looks great - until you're filming in it.

Direct sunlight on a camera screen can make it nearly impossible to monitor the shot.

Glare on the monitor, blown-out highlights, deep shadows, and overheating gear can turn an outdoor shoot into a test of experience and planning.

So, that oversized reflector?

😎 We’re shading the camera - not the camera person.

😎 Though it is doing double duty as a giant sunshade, helping Rachel stay focused, literally and figuratively.

😎 Tiny fix on the day. Big difference in your final video.

"How do you keep up with the times?" I laughed at this question.Because I've had to learn how to stay current over and ...
16/04/2025

"How do you keep up with the times?" I laughed at this question.

Because I've had to learn how to stay current over and over again.

🎬 I co-founded Sound Images in 1986.

Before the Internet was in every home.
Before social media.
No website, no emails - can you imagine?

🎬 When I wrote video scripts, I'd have to print them out, hop in the car and drive to the client to review the script together.

Or I’d fax the script over, which meant they’d receive a long, curling scroll of thermal paper they’d have to cut up and piece back together.

🎬 So, how do I keep up with the times?

I've always stayed curious, pushing myself to learn and stay current, and I love that technology has changed so much.

🎬 But the heart of what I do hasn’t changed.

I still work with our wonderful team to craft stories. To make people feel something. Do something.

That’s how Sound Images has stayed relevant — and valuable to our clients — for nearly four decades.

🧡 And I’m still learning. Every day.

Address

3/145 Eagle Street
Brisbane, QLD
4000

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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Video Production for Business

Just as you’re the expert in your field, thirty odd years of successful video production for business would probably qualify us as the experts in ours. Corporate video and television production is the only thing we do – and our job is to get behind you with this specialist marketing experience. We’re your production company and we’ll work hard for you over the years to come.