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Monday 9am - 4pm Tuesday 9am - 4pm Wednesday 9am - 4pm Thursday 9am - 4pm Friday 9am - 4pm

https://www.facebook.com/387980032030812/

Copyette, Brisbane (2026)

29/06/2022

There's no word-hating here 🙅‍♀️ and you're not wrong for using the word very to help you describe something either.

These are easy 'very' swaps that can help you say very happy, very smart, very sad or very angry in a more descriptive way.

Enjoy! 🧡
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24/05/2022

How do you write a page about yourself but still make it about your dream customers? Here are 3 questions to spark some inspiration to help you jazz up your About page (with examples of service-based businesses).

Save for later 📌
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15/05/2022

If not, no worries. That's cool.

12/05/2022

How many times can I say the word awesome in one post? 🤔

Don't get it twisted, things ARE awesome.

I know you love it. I love it. It's a great word, there's nothing wrong with it. It's great to use when you're trying to blend in... 👀

Do you know what isn't awesome? Your business.

I mean it's better than awesome, and so are you. This is why you can do better than awesome when it comes to writing your copy.

Swipe across for all the words you can use to say your product/service/brand is awesome without using the word awesome.

Anyway, I counted 7... how 'bout you?

Save this post for the next time you're staring at a blank screen with a bad case of writer's block... 📌
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26/04/2022

Happy hump day! Celebrating and feeling grateful for healthy boundaries today ❤️ what are you grateful for this week? Big or small.. I want to hear it!
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25/04/2022

The Business Basics Grant applications are back, baby! 😎

Applications open May 4th for businesses based in South-East or Regional Queensland that need financial help with:

👉 Training and coaching
👉 Website build or upgrades (incl. copywriting)
👉 Professional business advice
👉 Strategic marketing services (incl. copywriting)
👉 Business continuity and succession

If this is you, then it's worth checking to see if your business is eligible for the grant.

If you need new copy, here's how it works:

Simply DM or email me requesting a quote for some dreamy new copy for your business as soon as possible (before you apply for the grant) and that's it!

If you're interested in both website upgrades and copywriting, .laluna and I are your dream team - I write the copy, and Lillie builds the website.

If you're approved for the grant, your service must be completed within 4 months of your application being approved, and that's it.

Easy peasy!

I've added a link in my bio in case you needed some more information 💁💰

14/04/2022

HUGE client win and a proud copywriter here! 🙋🏼‍♀️🥺

This rockstar of a human, Cassie from .ed.coaching took the big leap into the world of running your own small business and has already landed her first client (update: make that 2 new clients! 😍) since her website launched - courtesy of .laluna 🧡

Owning your own business can be scary, challenging and even lonely at times, so my heart was PUMPING when I got this message from Cassie because I knew how important this was to her. You did it, girlfriend! and it's only going to get better from here.

You can check the sneak peek in her bio and show her some love 😎💜

30/03/2022

If you're seeing this, have you been considering hiring a copywriter this year? 🧐 maybe this is a sign...

I met with my PT last night who, when I mentioned I was a copywriter, thought I dealt with "legal" stuff. If you're a copywriter, you've probably had similar responses.

When I explained what I did and how I help businesses, he immediately wanted my help:

"Oh, I *need* that. I have a new business starting soon and we're fitness professionals, not writers. What is your availability?"

I find that copywriting is still very much overlooked and underestimated, but mostly because a lot of business owners don't know how we can help them. When I explain what it is people get it and they want to explore their options.

Hiring a copywriter can help your business grow or help you upskill. If you're unsure of where to start, feel free to send me a DM or email and just ask.

If you've been looking for someone to help you with your copy and you're ready to book, I am currently taking spots for May and early June 2022, so please get in touch if you'd like to secure a spot for your project. I also proudly accept bribes in the form of cute pet pics 👀🐩

𝗧𝗟;𝗗𝗥
Legal stuff, no. ❌
Words 'n' stuff, yessiree Bob! ✔️

Taking bookings for May and June 2022.

08/03/2022

I love seeing client projects going live 🤸‍♀️

trusted me to write her website copy and several email sequences for a seamless customer experience. Here's what she had to say:

"I worked with Laura from Copyette on my brand voice, web copy and email flows. It was such a pleasure working with Laura and she nailed my brand voice. She is excellent at asking the right (and fun) questions to drill down into your brand, who you are and what your offering is. Her background in customer experience really helps ground your web copy towards a great customer experience and to increase engagement and sales. I couldn’t be happier with the work done by Laura and would highly recommend."

Thank you for being such an amazing client, Kerryn! It was a pleasure working with you 🌟

02/03/2022

*cries in small business owner* 🥲

“I’m with it. I’m hip. Durka durka durka durka… ahhhhh!” any millennials on here know the exact scene I’m referring to? 🕺🏼

I used to be a sook about making reels and didn’t care much for them but now I love making them and have gotten to a point where I don’t feel like I have to use all the popular audios or do all of the trendy moves I’d look awkward doing for the sake of likes and engagement.

I tried different things and found what I was comfortable with and I’m rolling with that.

Another positive is that it’s helped me tap into my creative side even more to make something that applies to copywriting and is relevant to my audience. Who has come around to reels more since they come about? 🕺🏼😎

28/02/2022

Have I missed anything? Let me know 👇

💣 One - be specific
Specificity does not equal boring. The more clear or specific your headline is, the easier it is for lurkers to read. A specific headline can still be fun and clever without being desperate for clickbait.

💣 Two - spark curiosity
How can you leverage your lurker's curiosity enough to encourage them to click through to find out more about your brand or your offer? Have a think. Also, steer clear of clickbait-y-ness.

💣 Three - probe 'em
You read that correctly. Don't be afraid to ask them some probing questions like "Should you still be ______?" or "Are you still using _____?" and make sure you lead them to the answer or (yep, you guessed it) it's just clickbait.

💣 Four - testing... testing...
Come up with a few headlines to use so that you can test which ones are grabbing more attention than others. I'm a data-driven copywriter, so once that baby goes live I want to see how it's doing. You can do this when setting up your ads.

27/02/2022

What is segmentation? Why do we need it and how does it work? 🤔

People and their lives, their needs, their preferences and fears are different and complex. At its core, target segmentation separates people into discreet groups of similar individuals.

By doing so, we're breaking down some of that complexity and identifying opportunities to tailor our products, services and key messaging to meet the needs of our loyal customers and grab the attention of those who are considering our brand.

Ultimately, target segmentation helps us know our customers better, which enables us to remain relevant, stay in front and create real value. 🤩

You can use segmentation in a multitude of ways, with varying complexity. You can go with readily available stats like age, location, marital status 💍etc. You can also break it down into more specific pieces, like where they like to hang out when they're not at work or what kind of car they drive 🚘 or what their total household income is. Let's keep going though... do they have tiktok? where do they go for health advice? 🥦 the list can go on and on... You get the picture 🙂

Can you confidently say who your main target market is and can you break it down into smaller segments?

Let me know if you think target segmentation works or not - I'm keen to hear your thoughts! Liking, commenting and sharing let’s me know you find this content valuable (and I’d really appreciate it!) 🙏🏻

Copyette

29/06/2022

24/05/2022

15/05/2022

12/05/2022

26/04/2022

25/04/2022

14/04/2022

30/03/2022

08/03/2022

02/03/2022

28/02/2022

27/02/2022

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Monday	9am - 4pm
Tuesday	9am - 4pm
Wednesday	9am - 4pm
Thursday	9am - 4pm
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